Director, Performance Marketing

Job title:

Director, Performance Marketing

Company

Scribd

Job description

At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare.We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.We love collaborating and investing time in our Scribd community, and we create intentional in-person moments with each other to build culture and connection. And, it is through our flexible work benefit – Scribd Flex – that we enable employees, in partnership with their manager, to choose the work-style that best suits their individual needs and preferences.We’re looking for a strategic, results-oriented leader to join Scribd and lead the teams driving the company’s performance marketing efforts. As the Director of Performance Marketing, you’ll be responsible for driving the development and execution of our paid acquisition strategy. The ideal candidate has a proven track record of driving customer acquisition in a high-growth company and has their finger on the pulse of the rapidly changing digital marketing landscape. The ultimate goal: build the customer acquisition machine to drive profitable growth.Responsibilities:

• Develop and implement digital performance marketing strategy, bringing a world-class knowledge of the digital marketing landscape and a deep understanding of our customer and product offering

• Utilizing data-driven insights to reallocate spend and optimize return on investment continuously

• Work closely with the product team on developing marketing technology and user experience enablers for an efficient growth pipeline

• Align marketing efforts around the biggest opportunities on our product roadmap; mobilize cross-functional teams to execute them

• Develop paid channel strategies and allocate budgets across channels to drive growth

• Lead the team of channel owners to drive best-in-class execution across channels, including Paid Social, SEM, Affiliate, Influencer, and other channels

• Test new and emerging channels, with the aim to capitalize on unseized market opportunities

• Partner with Brand and Creative teams to produce effective and brand-aligned creative assets that utilize best-in-class paid marketing creative tactics to drive strong engagement and conversion

• Lead and inspire a team of growth marketers, providing guidance and fostering a culture of learning and performance

• Collaborate with cross-functional teams (Brand, Product and Analytics) to ensure cohesive execution of growth strategies

Qualifications:

• 7+ years of experience leading performance marketing teams, managing 8-figure annual budgets at a B2C company

• Deep level of specialization with SEM and other direct response channels, with hands-on experience running campaigns and developing strategies

• World-class understanding of best practices within the digital marketing space, including paid social, SEM, affiliate, and influencer channels

• Proven success in a leadership role driving rapid growth over a multi-year period

• Solid understanding of creative best practices, and experience implementing effective processes for collaboration and iteration between marketing buying and creative teams

• Strong command of marketing unit economics, incrementality, and financial concepts such as LTV/CACDeep understanding of marketing attribution and incrementality.

• Experience with Media Mix Modeling (MMM) is a plus

• Analytical mindset with the ability to interpret and apply data insights

• Excellent communication and collaboration skills

• Customer-obsessed mindset

At Scribd, your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States.In the state of California, the reasonably expected salary range is between $150,000 [minimum salary in our lowest geographic market within California] to $242,500 [maximum salary in our highest geographic market within California].In the United States, outside of California, the reasonably expected salary range is between $123,500 [minimum salary in our lowest US geographic market outside of California] to $230,500 [maximum salary in our highest US geographic market outside of California].In Canada, the reasonably expected salary range is between $154,500 CAD[minimum salary in our lowest geographic market] to $228,750 CAD[maximum salary in our highest geographic market].We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package.Benefits, Perks, and Wellbeing at Scribd*Benefits/perks listed may vary depending on the nature of your employment with Scribd and the geographical location where you work.

• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees

• 12 weeks paid parental leave

• Short-term/long-term disability plans

• 401k/RSP matching

• Tuition Reimbursement

• Learning & Development programs

• Quarterly stipend for Wellness, Connectivity & Comfort

• Mental Health support & resources

• Free subscription to Scribd + gift memberships for friends & family

• Referral Bonuses

• Book Benefit

• Sabbaticals

• Company wide events

• Team engagement budgets

• Vacation & Personal Days

• Paid Holidays (+ winter break)

• Flexible Sick Time

• Volunteer Day

• Company-wide Diversity, Equity, & Inclusion programs

Want to learn more about life at Scribd?We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing accommodations@scribd.com about the need for adjustments at any point in the interview process.Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.Remote employees must have their primary residence in: Arizona, California, Colorado, Connecticut, Delaware, DC, Florida, Georgia, Hawaii, Iowa, Massachusetts, Maryland, Michigan, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Tennessee, Texas, Utah, Vermont, Washington, Ontario (Canada), British Columbia (Canada), or Mexico. *This list may not be complete or accurate, and candidates should speak with their recruiter about their specific location for remote work.#LI-Remote

Expected salary

$150000 per year

Location

Canada

Job date

Mon, 08 Apr 2024 02:24:18 GMT

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