Fundraising Officer

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Description

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How can you make a difference?

Digital (Fundraising Officer)-Competitive remuneration package.

• Are you excited by the prospects of diving into an industry that is at the precipice of great disruption and change? Are you emboldened by the opportunity to chart an innovative new path in the future state of digital marketing? Are you ready to widen your horizon and work alongside with our global community of digital experts that includes strategy, analytics, campaign management, optimization and omnichannel marketing?

Then a career in UNICEF is just right for you!

This is a highly empowered working environment where you will be accounted with full ownership to drive high quality work.

The Digital Fundraising Officer is responsible to play a key role in utilizing data insights to develop fundraising and marketing potential in digital, mobile and integration of other channels.

Major Responsibilities

As part of the digital fundraising team this role will support both the private sector fundraising team (individual giving, business, and high value) and the communications team (digital, brand) to enhance the performance of campaigns.

As the owner of digital analytics and intelligence in the organization, this role will build and maintain digital performance infrastructure and act as the go-to expert on campaign, content and paid media performance on digital channels. Through the development of systematic performance reporting and insights the role will enable UNICEF to boost the online presence, brand identity, engagement and income generated from digital channels.

Support in setting-up, launch and implement of UNICEF Thailand’s in-house digital analytics capabilities by building a strong analytics framework and providing data expertise:

• Provide visibility of revenue drivers by facilitating best practices learnings for analytics and conversions, delivering insights for campaign optimization
• Standardize campaign tagging and tracking and together with the team to facilitate proper metrics for evaluation
• Integrate 1st Party Data across our main digital platforms (Google Marketing Platform, Facebook marketing solutions, and other Data Services Platforms) to enable remarketing to existing donors and acquisition campaigns to identify new donors
• Assist in developing a digital dashboard (i.e. Google Data Studio, Power BI) that will allow all levels of stakeholders to track integrated campaign data consistently
• Assist in creating a workplan for the continuous evolution of analytics within the team, in collaboration with the Fundraising Specialist (Individual Giving)
• Assist in ad tech solutions

Support Fundraising Specialist (Individual Giving) to identify and set best practices and standards in analytics, providing benchmarks and insights to optimize digital performance to achieve revenue goals:

• Provide correct set-up of Google Analytics, Dashboards and Google Tag Manager
• Analyze cross-device measurements and TV attribution measurements
• Resolution of technical incidents and validation reviews of previous implementations
• Facilitate in the evolution of tracking in cookie-less/restricted environments

Support the testing culture within the digital team and with the digital agency, together with the Fundraising Specialist (Individual Giving):

• Set matrices for A/B or multivariate testing, depending on the nature of the test
• Set objectives, hypotheses, variables and metrics to determine winning tests
• Learn, iterate and build a robust testing framework, whether through social media ads, website landing pages or CRO

Provide data and knowledge management support by identifying and organizing data and learnings into actionable recommendations:

• Support the Fundraising Specialist (Individual Giving) in creating reports on a weekly, monthly and periodic basis by providing accurate and up-to-date digital and donor/income data or trends
• Master digital metrics and KPIs and facilitate setting benchmarks for the measurement of digital campaigns (i.e. CTR, CPC, ROAS, Reach, Impressions, Conversion Rate, etc.)
• Master donor retention and value maximization KPIs for digital donors by understanding donor journeys, survival rates, fulfillment rates, long-term values and other retention metrics
• Support the Fundraising Specialist (Individual Giving) in the implementation of digital fundraising campaigns and various administrative tasks
• Oversee other project documentation, assuring accuracy and consistency with established rules, regulations and plans of action, especially in agreed strategic plan which ensures maximum effectiveness of fund availability from new donors as well as maximum diversification of risks.
• Manage other related tasks as may be assigned from time to time including supporting the PSFR team on integrated campaigns and digital activities.
• Provide technical oversight and supervision to other team members as required.

To qualify as an advocate for every child you will have…

Education:

• A university degree in a related field is required.

Experience:

• One year of practical and direct professional work experience in new media marketing and all major digital channels such as paid search, display, email marketing, mobile marketing, web design and build, etc.
• Understanding and experience of Google Marketing Platform products, and Facebook advertising products required.
• Proven success in delivering data-based insights and recommendations that informed strategic business decision required.
• Knowledge of digital audience research, segmentations and trends (qualitative and quantitative research methods).
• Fundraising experience will be a preference.

Language and Computer literacy:

• Fluency in English (valid TOEIC score of at least 855: Listening and Reading section) and Thai is required. Knowledge of another official UN language is considered an asset.

Source: https://jobs.unicef.org/cw/en-us/job/563705

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