Global Senior Manager, Behavior Change

Location: Nairobi, Kenya or Accra, Ghana

The pioneering social enterprise, VisionSpring, seeks a strategic, modern, and dynamic world senior supervisor of conduct change to speed up the uptake of eyeglasses as a strong device for social and financial improvement. Why eyeglasses? Eyeglasses are a low-cost, high-impact, scalable product that allow individuals to take care of their livelihoods, obtain at school, keep secure on the roads, and take part totally in society, but 1.1 billion principally low-income individuals do not need the eyeglasses they should see effectively and do effectively.

In 2021, the United Nations Common Meeting adopted the ‘Imaginative and prescient for Everybody’ decision recognizing eye well being and imaginative and prescient correction as a driver of a number of sustainable improvement objectives. Member states on the 74th World Well being Meeting agreed to extend the efficient protection of refractive errors with eyeglasses (or contact lenses) by 40% by the yr 2030. With this new world consensus and VisionSpring’s 20-year observe report of delivering imaginative and prescient entry options, we’re poised to scale up our most promising product and repair supply fashions.

The worldwide senior supervisor designs the shopper journey, from constructing consciousness of the necessity for imaginative and prescient correction to eyeglasses buy, in communities the place 75% of VisionSpring prospects are shopping for glasses for the primary time ever, connecting authentically with prospects in an effort to overcome limitations of stigma and affordability so all individuals can see clearly to reach faculty, work, and life. The individual on this position helps and develops native groups and activating companions to dig deeply into shopper and cultural insights, identifies the ecosystem influencers and alternatives, innovates new approaches to buyer engagement and experiences, creates efficient conduct change campaigns and evidence-based advertising toolkits, drives collective motion, strengthens accomplice relationships, and identifies new avenues of affect and income.

The worldwide senior supervisor gives imaginative and prescient, strategic course, and management for VisionSpring and its coalition companions in 9 key markets—Ghana, Bangladesh, Uganda, Kenya, India, Vietnam, Nigeria, Zambia, and Malawi—constructing on and increasing an evolving portfolio of strategic packages and initiatives. VisionSpring initiatives give attention to demand technology and mobilization initiatives for our enterprise fashions and packages working in a number of markets. Collaborative motion initiatives advance the aims of the Clear Imaginative and prescient Collective (Bangladesh and Uganda) and rising conduct change initiatives of the Coalition for Clear Imaginative and prescient (India and Kenya).

The worldwide senior supervisor works with the chief administrators and in-country coordinators of the 2 coalition partnerships as shoppers and collaborators, and serves as a member of the coalition advertising committees. This place studies to VisionSpring’s world director of promoting and communications (based mostly in Chicago, U.S.) and could also be positioned in Nairobi, Kenya or Accra, Ghana.

ABOUT YOU

• Strategic Ideation: You foster the event of concepts and options, drawing on and synthesizing insights from prospects and knowledge. You encourage distinctive methods, testing and bettering upon them to about desired buyer behaviors.
• Adaptability: You adapt to totally different cultural contexts, market dynamics, and unexpected challenges. You might be versatile and alter to go well with numerous markets.
• Relator: You construct sturdy relationships inside your crew and with companions/shoppers with numerous views. You construct belief and foster collaboration throughout borders and amid competing priorities.
• Maximizer: You apply lean ideas to optimize sources. You establish distinctive crew strengths and market leverage factors to realize the very best outcomes.
• Communication: You shine in conveying concepts and knowledge in clear, expressive language—written, spoken, and visible. You might be fast to get ideas on paper and guarantee messages are well-received.

ABOUT US

• VisionSpring is creating entry to reasonably priced eyewear, in all places. Clear imaginative and prescient creates alternatives for elevated studying, work, security, civic participation, and high quality of life.
• As a social enterprise, social change motivates us first. Our give attention to gross sales and income targets serves and advances our mission goal—to extend functioning, productiveness, and revenue incomes potential for our low-income customers by correcting refractive error with eyeglasses.
• We’re working to rework the systemic dysfunction of an optical market that has didn’t ship eyeglasses—a 700-year-old know-how—to 1.1 billion customers in want of imaginative and prescient correction, most of whom dwell on lower than $4 a day.
• We serve low-income customers, not as beneficiaries however as prospects. Our prospects anticipate a high-quality and reasonably priced product, and they’ll spend restricted discretionary revenue for the instant and tangible advantages of imaginative and prescient correction.
• By promoting eyeglasses, we awaken new demand and seed a viable market. By promoting new eyeglasses we’re in a position to serve 4 instances as many individuals per greenback enter than the choice of donating recycled ones. To effectively scale, we should ship every new unit with decrease value.
• We run our enterprise on each gross sales metrics and social affect measures. We use a variety of organizational types and practices to get the job finished.
• We imagine in scaling our affect, not our group. We’re a lean crew of doers.

WHAT YOU’LL DO

Habits Change Marketing campaign Improvement and Execution

• Information qualitative and quantitative analysis with native and technical consultants for technique and inventive improvement, together with information, perspective, and practices (KAP) surveys, and market/buyer segmentation.
• Develop a customer-centric method throughout the patron journey.
• Design, plan, and execute efficient demand technology campaigns with native companions.
  • Oversee request for proposal (RFP) processes to contract and interact exterior events;
  • Information creatives in creating collateral and marketing campaign content material; and
  • Have interaction crew members and accomplice organizations in utilizing their capacities and relationships to ship campaigns in communities.
• Pilot modern conduct change methods and ways. Check and roll-out built-in advertising campaigns throughout varied channels, together with social and print, grassroots initiatives, and group activation.
• Help collective motion for higher affect, together with oversight of venture workplans and progress.
• Construct model consciousness, understanding, and fairness.

Toolkit Creation and Data Sharing

• Measure marketing campaign effectiveness and seize classes discovered for future initiatives.
• Analyze marketing campaign efficiency throughout markets. Extract key insights into the efficacy of various marketing campaign parts, ways, and approaches, and synthesize outcomes into actionable suggestions and finest practices.
• Create evidence-based advertising toolkits—templates, pointers, and case research—that stakeholders can adapt to be used of their distinctive contexts, together with: market evaluation, shopper insights and viewers segmentation, model technique (based mostly on current model pointers), advertising technique (5 Ps), and monitoring and analysis.
• Facilitate workshops and coaching periods to disseminate toolkit content material; share information to assist organizations throughout the eyecare sector enhance their advertising and conduct change efforts.

WHAT’S REQUIRED

• Minimal of 15 years of expertise in advertising technique roles with progressive accountability in a number of worldwide markets.
• Nonprofit expertise in worldwide improvement or social enterprise with collaborative motion as a key program element.
• Management expertise in coordinating with companions, exterior businesses, marketing campaign improvement, and creating messaging structure, together with for branding, product/service gross sales, and shopper conduct change.
• Expertise advertising to low-income customers and/or shoppers serving this phase in world geographies.
• Impeccable consideration to element with sturdy venture administration, organizational, and analytical expertise.
• Dedication to working respectfully throughout numerous groups.
• Expertise working in artistic businesses and/or guiding native company companions in media planning and inventive marketing campaign improvement.
• Excellent English expertise in writing, enhancing, and interpersonal communications.
• In-depth information of market analysis and the power to show knowledge into actionable insights and evidence-based advertising toolkits.
• Grasp’s diploma or larger in a related subject.
• In a position to journey, as much as 15% of time, for home and worldwide assignments to areas with restricted infrastructure.
• Should be legally and completely licensed to work in Ghana or Kenya.

COMPENSATION

• Wage vary is $45,000-54,000 USD [Ghana] or $54,000-70,000 USD [Kenya] per yr, or equal, based mostly on breadth and depth of related expertise and schooling. These wage ranges are reflective of a place based mostly in Ghana or Kenya. It will likely be topic to a locality adjustment if an authorization is granted to work outdoors of Ghana or Kenya.
• Annual performance-based bonus.

How you can apply

• We need to know extra than simply what you’ve got finished. We need to know who you might be. What are the passions and abilities that draw you to this position?
• Please replace your CV/résumé to incorporate hyperlinks to your portfolio of promoting work AND a phrase or sentence describing the enterprise of every group the place you’ve got labored. Purposes with out this info are deprived within the course of.
• Please submit a whole utility, together with a considerate cowl letter and CV/résumé, to: https://recruiting.paylocity.com/recruiting/jobs/Details/2326236/VisionSpring-Inc/Global-Senior-Manager-Behavior-Change
• Please be aware, solely candidates invited to interview shall be contacted.
• At VisionSpring, variety, fairness, and inclusion are immediately aligned with our core worth to advance fairness. Our mission is based on eradicating a basic barrier to full financial and social participation—uncorrected blurry imaginative and prescient. The values that underpin our mission energize our dedication to a various and inclusive crew. A various crew additionally permits VisionSpring to method issues with nuance and develop distinctive insights that drive an outsized constructive affect on the planet. We actively recruit, develop, and retain proficient individuals from numerous backgrounds and assist everybody in being precisely who they’re. VisionSpring is an equal alternative employer and welcomes individuals from all experiences, skills, and views to use.