Growth Marketing Associate

Job title:

Growth Marketing Associate

Company

Mysa

Job description

Hello. Is it YOU we’re looking for?Cozy greetings from the Mysa team! We’re a company founded on people-first culture, fueled by our mission to lead the global shift toward electrification. Through the creation of life-simplifying smart HVAC controls for homes and businesses, we’re helping our customers save energy, money, and the planet we share.Role Overview:This is an exciting opportunity to run Mysa’s paid media campaigns and establish repeatable growth for customer acquisition which is paramount to the success of our brand. To be successful in this position you will need to leverage data and analytics to develop well-designed experiments – the resulting growth numbers will speak for themselves! \nYour daily responsibilities will include:

• Analyzing and assessing our paid customer acquisition landscape.
• Leading the identification of new and emerging opportunities that can contribute to Mysa’s brand awareness and customer acquisition efforts.
• Testing & measuring messaging that drives conversion with key customer profiles.
• Maintaining a full-view of the acquisition funnel, diagnosing problems, and identifying solutions.
• Prioritizing and assessing the impact, effort, and confidence for new channels and experiments.
• Owning and contributing to small to large scale projects – e.g. create new landing pages or introducing new website experience functionality.
• Developing, maintaining and evolving our experimentation process, budget allocation, and its documentation.
• Documenting and sharing experiment outcomes and insights with the marketing team and cross-functionally where applicable.
• Staying in the know on the latest and greatest channels, tactics and campaigns that can drive B2C growth.

Your Star Qualities:

• 3-5 years in a growth marketing role, where you have been responsible for growing KPIs ideally in a DTC setting.
• Hands on paid media experience across META, Google and Amazon.
• Critical thinking skills that allow you to go beyond just the numbers and assess creative assets and copy.
• Strong understanding of digital marketing and website best practices, as well as growth principles and experimentation methodologies (e.g. A/B testing, Multivariate testing).
• Experience performing data analysis with web analytics data to extract insights or identify optimization opportunities.
• Experience working with cross-functional teams, including with brand marketing, creative teams, paid media teams and product teams.
• Ability to thrive in a rapidly changing business and fast-paced work environment.
• Ability to be a self-starter, make great decisions quickly, and push initiatives from idea to execution.
• Ability to work with cross functional teams and champion new concepts/ideas.
• Excellent analytical skills – ability to untangle complex problems by diving deep into data in a methodical manner.
• A demonstrated track record of growing a consumer-facing company.

\nMysa has a progressive company culture that embraces both work-life balance and remote work. With our core values at heart, we have an in-depth understanding of how imperative it is that all of our people, no matter where they are located, experience our culture and family-like environment in the same manner. We also appreciate that the key to successful remote work is a foundation built upon effective communication, team-based collaboration, and access to all of the right tools. At Mysa, regardless of your location, you will be positioned for success.More About MysaSince entering the North American market in 2018, our thoughtfully-designed-in-Canada smart thermostats for electric heating or cooling have been warmly welcomed into customers’ homes and hearts, garnering thousands of 5-star reviews.Recognized as a leading employer in the booming Canadian tech sector, we were named the 2022 Tech Company of the Year by Tech NL, and one of Atlantic Canada’s Top Employers in 2023.By creating innovative smart home tech to help our now-global customer base use their home and business energy more efficiently, we’re living our mission to fight climate change and build our electric future.Why Join Our Team?Simply put, it’s all about you. We recognize and respect you as an expert in your field, and support you as you grow and thrive in your role.At Mysa, we’re proud to provide perks like:– Unlimited paid vacation– Flexible environment & hours– Competitive salary structure– Annual salary increases– Employee Stock Option Purchase Plan– Comprehensive Group Health Plan– Employer-matched RRSPs or 401K– Maternity & Parental Leave Top-Up Program– Training & Development Allowance Program– Health & Wellness Allowance Program– Smart Home Tech Credit & In-Office Tech Allowance…and more!Mysa is an equal opportunity employer committed to promoting diversity and inclusion across race, gender, sexual orientation, religion, ethnicity, national origin, and all things that make us different and wonderful. Your application to this posting is deemed consent to the collection, use, and necessary disclosure of personal information to facilitate our recruitment process. We respect the confidentiality and privacy of all of our applicants.Interested in this role, but unsure if your “on-paper” qualifications match? Apply anyway – we’re always looking for team members who break the mold.Thanks for considering Mysa as your future work home. We’re excited to get to know you.

Expected salary

Location

St. John’s, NL

Job date

Fri, 03 May 2024 06:33:21 GMT

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