Individual Giving Fundraising Consultant (National, Belarus), 4 months – req#571533

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, chance

Consultancy Title: Individual Giving Fundraising Consultant (National, Belarus)

Section/Division/Duty Station: Communication and Partnerships section, UNICEF Belarus CO

Duration: June – September 2024 (4 months)

Home/ office Based: Remote/Home-based 

About UNICEF

If you are a committed, creative professional and are passionate about making a lasting difference for children, the world’s leading children’s rights organization would like to hear from you. Over 75 years, UNICEF has been working on the ground in 190 countries and territories to promote children’s survival, protection and development. UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and abuse. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations, and governments.

BACKGROUND

Purpose of Activity/Assignment:

Since July 2023, Belarus Country Office operates under the Europe and Central Asia (ECA) Cluster to optimize its fundraising efforts, scale up activities and bring return on investment to UNICEF.

Belarus Country Office is operating in an upper-middle income country context. Mobilizing financial resources from the individual donors in support of the most vulnerable children is a key opportunity for the Country Office.

In 2022 the Belarus Country Office has established an infrastructure for digital fundraising. The Global Giving Platform and CRM system (Sale Force) are in place, and the fundraising team has been exponentially growing the experience in digital fundraising and pledge donors’ acquisition. The objective of the Country Office is to grow the Individual Giving income as the main source of sustainable predictable flexible income, mainly through digital fundraising.

The Fundraising Consultant’s critical role is to scale up the Belarus Country Office fundraising activities, as well as assisting with similar activities within the Cluster to ensure the implementation of all planned activities to reach the private sector partnerships targets. The Consultant will support the implementation of the Individual Giving plan to achieve efficient acquisition, cultivation and retention of individual donors and supporters and ensure the efficient use of all available tools, across countries.

The Fundraising Consultant will work closely with the Communication team in Belarus Country Office, as well as other countries under the Cluster, when required.

Scope of Work:

The consultancy will focus on digital fundraising and donors’ acquisition and retention, preparing all the necessary documents flow and ensuring that fundraising activities are delivered in the most cost-effective way in accordance with UNICEF rules and regulations.

Key Tasks:

• Executes, monitors, and evaluates digital fundraising activities in accordance with the Individual Giving plan to increase revenue and grow the number of cash and pledge donors.
• Collaborates effectively with digital agencies, country office Communication teams, ECA Regional Office team, Private Sector Fundraising (PFP) and Country Office Development and Support (CODAS), when necessary.
• Develops and maintains a database of individual donors in the CRM System (Sales Force). Monitors accuracy and consistency of the data and analysis.
• Expands capacity of the Country Office in efficient use of Sales Force functionality.
• Creates campaigns in the Global Giving Platform and constantly tracks trends and best practices.
• Implements innovations and digitalization processes that would allow to maximize fundraising capacity and speed up business processes.
• Contributes to developing acquisition, retention, and stewardship of pledge donors, based on data and donors’ feedback, focusing on motivation and preferences.
• Coordinates the administrative processes and tasks related to the support of the fundraising activities with suppliers and Country Offices.
• Provides detailed analyses, in-depth reports, and forecasts on Fundraising. Analyses received data and prepare reports.
• Monitors legislation and informs a supervisor on any changes or risks for fundraising operations and private sector engagement.
• Ensures the fundraising operations is ready for the Emergency fundraising immediate activation.

Terms of Reference / Key Deliverables / Delivery Deadline: 

Work Assignment Overview	Deliverables/ Outputs	Delivery deadline
Preparation and implementation of the Every Day Digital Campaign	Campaign is fully implemented (tracking and monitoring and landing pages)	June 28th 2024
Preparation and implementation of Children’s Day campaign	Campaign is fully implemented (tracking and monitoring and landing pages)	June 28th 2024
Implementation of Children’s Run (within Minsk Half Marathon) activities	Campaign is fully implemented (tracking and monitoring and landing pages)	July 29th 2024
Preparation of the campaigns around World Children’s Day (Black Friday/Black Weekend, Giving Week)	Campaign is fully implemented (tracking and monitoring and landing pages)	August 27th 2024
Preparation of the End Year campaigns	Campaign is fully implemented (tracking and monitoring and landing pages)	Sept 27th 2024
Contribution to the monthly acquisition, retention, and stewardship of pledge donors’ strategy	E-mail marketings and monitoring of the digital campaigns	Sept 27th 2024
Monthly and ad hoc reporting and allocations	Monthly report is delivered	August 27th 2024

Travel (if required as per TOR):

Occasional travel may be required. Applicants are to provide estimated budgets for travels to project sites within Belarus during the contract period (places, number of visits *rate per one visit* number of days of each visit).

Qualifications 

Education:

• Minimum bachelor’s degree in Communication, Journalism, Marketing, other related graduation in other relevant fields.

Work experience/Knowledge/Expertise/Skills required:

• A minimum of five years of relevant professional work experience in fundraising, marketing, sales, technical support, financial management;
• Good understanding of digital marketing and communication;
• Prior experience and hands on knowledge of managing fundraising projects;
• Working knowledge of any landing pages creation;
• Experience of managing CRM systems and implementing digital marketing tools;
• Strong analytical and organization skills;
• Solid understanding of fundraising mechanisms;
• Fluency in English;
• Experience of working in the UN system is an asset.

Competencies:

• Ability to multi-task and work to deadlines;
• Analytical and conceptual thinking;
• Attention to details;
• Able to work in a multicultural setting;
• Highest standards of integrity, discretion, and loyalty.

Requirements: 

Completed profile in UNICEF’s e-Recruitment system and

• Interested applicants should provide a letter of interest (Cover Letter) describing how they can contribute to the interventions listed under roles and responsibilities and why they should be selected for this position. In addition, they should share their latest CV/Resume and financial proposal Financial Offer template PSFR Consultant.docx to undertake this job.
• Samples of the related job/tasks done/portfolio.
• Upload copy of academic credentials
• Financial proposal should be submitted using the financial offer template Financial Offer template PSFR Consultant.docx and must:
  • Reflect the costs per each deliverable and the total lump-sum for the whole assignment period (in US$) to undertake the terms of reference.
  • Include travel costs and daily subsistence allowance, if internationally recruited or travel is required as per TOR. Consultants are responsible for arranging their own transportation arrangements. UNICEF can provide office vehicle for some duty travel missions with prior agreement as per monthly travel plan approved by the supervisor.
  • Include any other costs: health insurance, payment of an incidental expenditure (such as bank charges, insurances, etc.) and living costs as applicable.
• Indicate your availability.
• Any emergent / unforeseen duty travel and related expenses will be covered by UNICEF.
• At the time the contract is awarded, the selected candidate must have in place current health insurance coverage.
• Payment of professional fees will be based on submission of agreed satisfactory deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

For every Child, you demonstrate…

UNICEF’s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit  here. 

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:  

Individuals engaged under a consultancy will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants. Consultants are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.