Auto req ID: 23623
Title: Lead Analyst, Email Marketing – Remote
Job Function: Digital
Location: Remote
Company: Harley-Davidson Motor Company
Full or Part-Time: Full Time
At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?
We maximize employee flexibility and well-being through a virtual mindset that supports our highly distributed, global workforce. We take an outcome-focused, people-centered approach to winning, including welcoming the best talent – wherever they may be.
This remote role is not tightly linked to a physical location and provides flexibility in where, when and how you accomplish your work. Remote employees are expected to have a dedicated, quiet and distraction-free work space and an internet connection that’s sufficient for completing their job remotely.
The Email Lead Analyst role is responsible for the development, management, and oversight of the email/SMS reporting and visualization for the email team, providing data-driven and actionable insights and measurement of email/SMS performance against targets driving email communications supporting the H-D commercial and brand objectives. This role helps to connect customer data to optimize content and performance in the email channel and within the digital eco-system. The individual in this role is responsible for supporting the Email Team in elaborating personalized journeys and campaigns, maintaining and strategically utilizing customer lists, analyzing customer data and behavior, and handling cross-functional communication to ensure CRM needs drive the business outcomes and objectives.
Analytics Optimization
Testing
Thought Leadership/Best Practices
High School Diploma or Equivalent Required
High school diploma or equivalent is required.
Bachelor’s Degree in Advertising, Business Administration, or related area is preferred
Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.
The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.
We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here.
Applicants must be currently authorized to work in the United States.
Direct Reports: No
Travel Required: 0 – 10%
Pay Range: $100,000-155,000
Visa Sponsorship: This position is not eligible for visa sponsorship
Relocation: This position is not eligible for relocation assistance
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