Lecturer in Public Relations and Strategic Communications

University of Stirling


Lecturer in Public Relations and Strategic Communications

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Post Details

Full time.
Open ended.

The closing date for applications is midnight on Tuesday 11 July 2023.
Interviews dates are to be confirmed.

There is an expectation that work will be undertaken in the UK. 

For the purposes of sponsorship, this is a postdoctoral role under SOC code 2311.

The University of Stirling recognises that a diverse workforce benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers and welcome applications from those who would contribute to further diversification of our staff and ensure that equality, diversity and inclusion is woven into the substance of the role. We strongly encourage applications from people from diverse backgrounds including gender, identity, race, age, class, and ethnicity. 

The Post

Communications, Media & Culture (CMC) wishes to appoint a suitably qualified and experienced candidate at Lecturer Grade 8 (Teaching and Research) with specialist interests in Public Relations to expand the Division’s teaching, research and knowledge exchange activities. 

The successful candidate will be an excellent communicator who is able to effectively teach, motivate and mentor undergraduates and postgraduates. They will make a contribution to the strategic direction of CMC through research, teaching and impact activities, including short-course opportunities. The successful candidate will contribute to the delivery of modules on the MSc in Strategic Public Relations and BA Hons in Journalism Studies. Applicants with specialist knowledge, skills or interests in one or more of the following areas are invited to apply: 

  • Digital communications and social media analytics 
  • Health, science and environment communications 
  • Corporate communications and branding 
  • Political communication 
  • Strategic campaign planning and evaluation 

The postholder will be researcher who has expertise in public relations and strategic communications, evidenced by published research and peer reviewed scholarly activity. They will have a growing research profile in public relations, a strong understanding of industry practices and emerging trends, and will engage effectively with external stakeholders to pursue opportunities for collaboration, income generation and enhancing CMC’s regional, national, and international profile. 

Informal enquiries can be made to Dr William Dinan, Head of the Division of Communications, Media & Culture: [email protected] 

Description of Duties

  • Engage in individual and collaborative research, which aligns to the strategic direction of the University, establish a distinctive programme of research and disseminate results through regular publication in high impact journals, books and conference proceedings and undertake knowledge exchange activities 
  • Identify appropriate sources of funding for research, consultancy, and impact generating activity; prepare research proposals for funding bodies; project manage research activities, and manage grants awarded 
  • Supervise and mentor research students and staff as required, providing direction, support and guidance 
  • Design, deliver, assess and evaluate a range of teaching and learning, supervision and assessment activities across postgraduate Public Relations and Strategic Communications programmes, and undergraduate programmes including online/digital programmes, where required 
  • Contribute to curriculum review and enhancement, in a manner that supports a research-led approach to student learning and enhances student experience and employability 
  • Participate in the Faculty’s local, national and international impact and engagement activities as required e.g. delivering teaching & CPD, contributing to joint programmes and recruitment of students. This is likely to require occasional short periods of international travel 
  • Participate in, and develop, networks and collaborations both internally and externally to the Division/Faculty/University 
  • Participate in the administrative processes of the Division/Faculty/University including committee membership, quality assurance procedures and recruitment and admission of students 
  • Engage in continuing professional development activities as appropriate. 
  • Any other duties, commensurate with the grade of the post 

Essential Criteria

Qualifications

  • PhD in relevant discipline

Knowledge, Skills & Experience

  • Established track record of high quality published research in Public Relations and Communications Studies
  • A record of involvement in applications for external funding for research and/or knowledge transfer
  • Experience of supervising dissertation projects across the range of undergraduate/ postgraduate and of supervising doctoral students
  • Experience of providing high quality teaching, including teaching innovation, across a range of programmes at undergraduate and postgraduate level preferably including online/digital/International programmes
  • Experience of designing and delivering course modules, developing effective learning environments, and approaches to enhance the student experience
  • Evidence of engaging in and developing external networks
  • Evidence of successful co-ordination, support, supervision, management and/or mentoring of others

Desirable Criteria

Qualifications

  • Higher Education teaching qualification or equivalent e.g. PGCertand/or holding an Associate Fellow of the Higher Education Academy (HEA) and be working towards Fellowship

Knowledge, Skills & Experience

  • Evidence of collaborative research with other institutions and interdisciplinary scholarship
  • Teaching experience in higher education, preferably in public relations and strategic communications, with a focus on digital communications.
  • Strong communication and interpersonal skills
  • Demonstrates a thorough understanding of effective approaches to teaching and learning support as a key contribution to high quality student learning
  • Evidence of programme innovation and development
  • Evidence or knowledge to support international activities and impact generating activities
  • Evidence or knowledge of the Higher Education context and regulatory framework
  • Experience of designing and delivering CPD and online teaching
  • Able to demonstrate a commitment to advancing equality, diversity and inclusion. This might include – but is not limited to – evidence of work to advance gender equality, positive mental health, disability equality, anti-racism or tackling gender-based violence

Behaviours and Competencies

The role holder will be required to evidence that they can meet the qualities associated with the following behavioural competencies, as detailed within the AUA Competency Framework.

  • Managing self and personal skills
    Being aware of your own behaviour and mindful of how it impacts on others, enhancing personal skills to adapt professional practice accordingly.
  • Delivering excellent service
    Providing the best quality service to external and internal clients. Building genuine and open long-term relationships in order to drive up service standards.
  • Finding solutions
    Taking a holistic view and working enthusiastically to analyse problems and to develop workable solutions. Identifying opportunities for innovation.
  • Embracing change
    Being open to and engaging with new ideas and ways of working. Adjusting to unfamiliar situations, shifting demands and changing roles.
  • Using resources effectively
    Identifying and making the most productive use of resources including people, time, information, networks and budgets.
  • Engaging with the wider context
    Enhancing your contribution to the organisation through an understanding of the bigger picture and showing commitment to organisational values.
  • Developing self and others
    Showing commitment to own ongoing professional development. Supporting and encouraging others to develop their professional knowledge, skills and behaviours to enable them to reach their full potential.
  • Working together
    Working collaboratively with others in order to achieve objectives. Recognising and valuing the different contributions people bring to this process.
  • Achieving Results
    Consistently meeting agreed objectives and success criteria. Taking personal responsibility for getting things done.
  • About Us

    The Division of Communications, Media and Culture (CMC) at Stirling is an internationally renowned centre for research and teaching. In the recent Research Excellence Framework assessment we were ranked second in Scotland. We consistently rank highly for our teaching at undergraduate and postgraduate levels. Our students frequently win awards at major national competitions and many go on to become successful practitioners, entrepreneurs and executives in the media, creative and communications industries globally. 

    CMC research expertise spans the humanities, social sciences and management. We have long been recognised for our research, teaching and scholarship in public relations. In recent years our research has increasingly focused on digital communications and technologies. Our expansion strategy has seen the arrival of a group of talented new colleagues with diverse interests including data and investigative journalism and analytics, the creative economy, design, animation, games and interactive media, music and digital publishing. The Division now offers a wide choice of options in taught postgraduate and undergraduate programmes, and in doctoral research, spanning digital media, creative industries and cultural policy, political and promotional communications. 

    CMC is committed to supporting and promoting equality and diversity and to being an inclusive workplace. We believe this can be achieved through attracting, developing, and retaining a diverse range of staff from different backgrounds. In supporting our employees to achieve a balance between their work and their personal lives, we will also consider proposals for flexible working or job share arrangements. 

    The University

    The University of Stirling is committed to providing education with a purpose and carrying out research which has a positive impact on communities across the globe – addressing real issues, providing solutions, and helping to shape society. Stirling is 4th in Scotland and 43rd in the UK for research impact, with 87% of its research having an outstanding or very considerable impact on society – and more than 80% rated either world leading or internationally excellent (Research Excellence Framework 2021).

    The University of Stirling is ranked among the top 30 UK universities for student satisfaction (National Student Survey) and top 30 in the UK for postgraduate student experience (Postgraduate Taught Experience Survey), and has an overall five-star rating in the QS Stars University Ratings.

    More than 17,000 students study with the University of Stirling globally, with over 140 nationalities represented on its scenic central Scotland campus alone. The University – also home to 1,700 staff – is ranked first in the UK and top three in the world for its campus environment (International Student Barometer 2022, wave two). Ranked first in the UK and top five in the world for its sports facilities (International Student Barometer 2022, wave two), Stirling is Scotland’s University for Sporting Excellence. Its world-class facilities provide the perfect training environment for the University’s sports scholars – many of whom compete at the highest level, including at the Olympics and Commonwealth Games – and for students, staff, and the wider community.

    The University has twice been recognised with a Queen’s Anniversary Prize – the first for its Institute for Social Marketing and Health (2014) and the second for its Institute of Aquaculture (2019).

    The University is a signatory to the £214 million Stirling and Clackmannanshire City Region Deal and a central partner of the Forth Valley University College Health Partnership.
    www.stir.ac.uk @stiruni

    Job number

    FAC01766
    Contract Type

    Open Ended
    Closing date

    11-Jul-2023
    Location:

    Stirling Campus
    Grade

    Grade8 £44,414-£52,841 p.a.
    Faculty/Service

    Faculty of Arts and Humanities

    Post Details

    Full time.
    Open ended.

    The closing date for applications is midnight on Tuesday 11 July 2023.
    Interviews dates are to be confirmed.

    There is an expectation that work will be undertaken in the UK. 

    For the purposes of sponsorship, this is a postdoctoral role under SOC code 2311.

    The University of Stirling recognises that a diverse workforce benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers and welcome applications from those who would contribute to further diversification of our staff and ensure that equality, diversity and inclusion is woven into the substance of the role. We strongly encourage applications from people from diverse backgrounds including gender, identity, race, age, class, and ethnicity. 

    The Post

    Communications, Media & Culture (CMC) wishes to appoint a suitably qualified and experienced candidate at Lecturer Grade 8 (Teaching and Research) with specialist interests in Public Relations to expand the Division’s teaching, research and knowledge exchange activities. 

    The successful candidate will be an excellent communicator who is able to effectively teach, motivate and mentor undergraduates and postgraduates. They will make a contribution to the strategic direction of CMC through research, teaching and impact activities, including short-course opportunities. The successful candidate will contribute to the delivery of modules on the MSc in Strategic Public Relations and BA Hons in Journalism Studies. Applicants with specialist knowledge, skills or interests in one or more of the following areas are invited to apply: 

    • Digital communications and social media analytics 
    • Health, science and environment communications 
    • Corporate communications and branding 
    • Political communication 
    • Strategic campaign planning and evaluation 

    The postholder will be researcher who has expertise in public relations and strategic communications, evidenced by published research and peer reviewed scholarly activity. They will have a growing research profile in public relations, a strong understanding of industry practices and emerging trends, and will engage effectively with external stakeholders to pursue opportunities for collaboration, income generation and enhancing CMC’s regional, national, and international profile. 

    Informal enquiries can be made to Dr William Dinan, Head of the Division of Communications, Media & Culture: [email protected] 

    Description of Duties

    • Engage in individual and collaborative research, which aligns to the strategic direction of the University, establish a distinctive programme of research and disseminate results through regular publication in high impact journals, books and conference proceedings and undertake knowledge exchange activities 
    • Identify appropriate sources of funding for research, consultancy, and impact generating activity; prepare research proposals for funding bodies; project manage research activities, and manage grants awarded 
    • Supervise and mentor research students and staff as required, providing direction, support and guidance 
    • Design, deliver, assess and evaluate a range of teaching and learning, supervision and assessment activities across postgraduate Public Relations and Strategic Communications programmes, and undergraduate programmes including online/digital programmes, where required 
    • Contribute to curriculum review and enhancement, in a manner that supports a research-led approach to student learning and enhances student experience and employability 
    • Participate in the Faculty’s local, national and international impact and engagement activities as required e.g. delivering teaching & CPD, contributing to joint programmes and recruitment of students. This is likely to require occasional short periods of international travel 
    • Participate in, and develop, networks and collaborations both internally and externally to the Division/Faculty/University 
    • Participate in the administrative processes of the Division/Faculty/University including committee membership, quality assurance procedures and recruitment and admission of students 
    • Engage in continuing professional development activities as appropriate. 
    • Any other duties, commensurate with the grade of the post 

    Essential Criteria

    Qualifications

    • PhD in relevant discipline

    Knowledge, Skills & Experience

    • Established track record of high quality published research in Public Relations and Communications Studies
    • A record of involvement in applications for external funding for research and/or knowledge transfer
    • Experience of supervising dissertation projects across the range of undergraduate/ postgraduate and of supervising doctoral students
    • Experience of providing high quality teaching, including teaching innovation, across a range of programmes at undergraduate and postgraduate level preferably including online/digital/International programmes
    • Experience of designing and delivering course modules, developing effective learning environments, and approaches to enhance the student experience
    • Evidence of engaging in and developing external networks
    • Evidence of successful co-ordination, support, supervision, management and/or mentoring of others

    Desirable Criteria

    Qualifications

    • Higher Education teaching qualification or equivalent e.g. PGCertand/or holding an Associate Fellow of the Higher Education Academy (HEA) and be working towards Fellowship

    Knowledge, Skills & Experience

    • Evidence of collaborative research with other institutions and interdisciplinary scholarship
    • Teaching experience in higher education, preferably in public relations and strategic communications, with a focus on digital communications.
    • Strong communication and interpersonal skills
    • Demonstrates a thorough understanding of effective approaches to teaching and learning support as a key contribution to high quality student learning
    • Evidence of programme innovation and development
    • Evidence or knowledge to support international activities and impact generating activities
    • Evidence or knowledge of the Higher Education context and regulatory framework
    • Experience of designing and delivering CPD and online teaching
    • Able to demonstrate a commitment to advancing equality, diversity and inclusion. This might include – but is not limited to – evidence of work to advance gender equality, positive mental health, disability equality, anti-racism or tackling gender-based violence

    Behaviours and Competencies

    The role holder will be required to evidence that they can meet the qualities associated with the following behavioural competencies, as detailed within the AUA Competency Framework.

  • Managing self and personal skills
    Being aware of your own behaviour and mindful of how it impacts on others, enhancing personal skills to adapt professional practice accordingly.
  • Delivering excellent service
    Providing the best quality service to external and internal clients. Building genuine and open long-term relationships in order to drive up service standards.
  • Finding solutions
    Taking a holistic view and working enthusiastically to analyse problems and to develop workable solutions. Identifying opportunities for innovation.
  • Embracing change
    Being open to and engaging with new ideas and ways of working. Adjusting to unfamiliar situations, shifting demands and changing roles.
  • Using resources effectively
    Identifying and making the most productive use of resources including people, time, information, networks and budgets.
  • Engaging with the wider context
    Enhancing your contribution to the organisation through an understanding of the bigger picture and showing commitment to organisational values.
  • Developing self and others
    Showing commitment to own ongoing professional development. Supporting and encouraging others to develop their professional knowledge, skills and behaviours to enable them to reach their full potential.
  • Working together
    Working collaboratively with others in order to achieve objectives. Recognising and valuing the different contributions people bring to this process.
  • Achieving Results
    Consistently meeting agreed objectives and success criteria. Taking personal responsibility for getting things done.
  • About Us

    The Division of Communications, Media and Culture (CMC) at Stirling is an internationally renowned centre for research and teaching. In the recent Research Excellence Framework assessment we were ranked second in Scotland. We consistently rank highly for our teaching at undergraduate and postgraduate levels. Our students frequently win awards at major national competitions and many go on to become successful practitioners, entrepreneurs and executives in the media, creative and communications industries globally. 

    CMC research expertise spans the humanities, social sciences and management. We have long been recognised for our research, teaching and scholarship in public relations. In recent years our research has increasingly focused on digital communications and technologies. Our expansion strategy has seen the arrival of a group of talented new colleagues with diverse interests including data and investigative journalism and analytics, the creative economy, design, animation, games and interactive media, music and digital publishing. The Division now offers a wide choice of options in taught postgraduate and undergraduate programmes, and in doctoral research, spanning digital media, creative industries and cultural policy, political and promotional communications. 

    CMC is committed to supporting and promoting equality and diversity and to being an inclusive workplace. We believe this can be achieved through attracting, developing, and retaining a diverse range of staff from different backgrounds. In supporting our employees to achieve a balance between their work and their personal lives, we will also consider proposals for flexible working or job share arrangements. 

    The University

    The University of Stirling is committed to providing education with a purpose and carrying out research which has a positive impact on communities across the globe – addressing real issues, providing solutions, and helping to shape society. Stirling is 4th in Scotland and 43rd in the UK for research impact, with 87% of its research having an outstanding or very considerable impact on society – and more than 80% rated either world leading or internationally excellent (Research Excellence Framework 2021).

    The University of Stirling is ranked among the top 30 UK universities for student satisfaction (National Student Survey) and top 30 in the UK for postgraduate student experience (Postgraduate Taught Experience Survey), and has an overall five-star rating in the QS Stars University Ratings.

    More than 17,000 students study with the University of Stirling globally, with over 140 nationalities represented on its scenic central Scotland campus alone. The University – also home to 1,700 staff – is ranked first in the UK and top three in the world for its campus environment (International Student Barometer 2022, wave two). Ranked first in the UK and top five in the world for its sports facilities (International Student Barometer 2022, wave two), Stirling is Scotland’s University for Sporting Excellence. Its world-class facilities provide the perfect training environment for the University’s sports scholars – many of whom compete at the highest level, including at the Olympics and Commonwealth Games – and for students, staff, and the wider community.

    The University has twice been recognised with a Queen’s Anniversary Prize – the first for its Institute for Social Marketing and Health (2014) and the second for its Institute of Aquaculture (2019).

    The University is a signatory to the £214 million Stirling and Clackmannanshire City Region Deal and a central partner of the Forth Valley University College Health Partnership.
    www.stir.ac.uk @stiruni

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