Local Consultancy: Social and Digital Media

How you can make a difference:

UNFPA is the lead UN agency for delivering a world where every pregnancy is wanted, every childbirth is safe and every young person’s potential is fulfilled.  UNFPA’s strategic plan (2022-2025), reaffirms the relevance of the current strategic direction of UNFPA and focuses on three transformative results: to end preventable maternal deaths; end unmet need for family planning; and end gender-based violence and harmful practices. These results capture our strategic commitments on accelerating progress towards realizing the ICPD and SDGs in the Decade of Action leading up to 2030. Our strategic plan calls upon UN Member States, organizations and individuals to “build forward better”, while addressing the negative impacts of the Covid-19 pandemic on women’s and girls’ access to sexual and reproductive health and reproductive rights, recover lost gains and realize our goals.

In a world where fundamental human rights are at risk, we need principled and ethical staff, who embody these international norms and standards, and who will defend them courageously and with full conviction.

UNFPA is seeking candidates that transform, inspire and deliver high impact and sustained results; we need staff who are transparent, exceptional in how they manage the resources entrusted to them and who commit to deliver excellence in programme results.

Job Purpose:

• he United Nations Population Fund (UNFPA) is the United Nations reproductive health and rights agency that contributes to the expansion of possibilities for women and young people to lead healthy and productive lives. It is the lead United Nations agency for delivering a world where every pregnancy is wanted, every childbirth is safe and every young person’s potential is fulfilled.
• UNFPA focuses on impacting the lives of women and young people by empowering them; the agency seeks to ensure that they enjoy universal access to reproductive health and realize their reproductive rights – including in humanitarian crises. UNFPA places gender equality and human rights at the heart of this.
• The UNFPA South Africa Office seeks the services of a Social and Digital Media Consultant to support advocacy, fundraising and behavior change communication work. The consultant will manage UNFPA South Africa social media platforms and propose and create digital content, aligned to child rights issues and UNICEF’s priority work in response. This includes overseeing UNFPA South Africa social media accounts on Twitter and Facebook. The vendor will work off site and be available for meetings, as required

Scope of work:

• The selected service provider will report directly to the Communications Analyst.
• Work Assignment Overview

Tasks/Milestone: 

• Oversee the creating digital assets and implementation of the monthly editorial calendar which includes monthly objectives and initiatives.
• Ensure that UNFPA South Africa social media platforms are active daily according to priority issues affecting AGYW and UNFPA’s mandate areas, ensuring brand consistency in copy through tone, voice, and terminology.
• Engage in national, regional, and global campaigns, managing content and relevant ad credits
• Oversee design (i.e. social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, blogs, etc.
• Oversee and co-create written and visual content for each social media campaign and design, create and manage promotions and social ad campaigns, in line with the organization’s overall campaign strategy and channels.

Education:  

• Bachelor’s Degree – 3 year(s) experience

Required expertise, qualifications and competencies, including language requirements:

The selected vendor must meet the following minimum criteria: 

• Excellent written and oral skills in English;
• Certificate in Graphic Design, IT or related creative field;
• 5 or more years’ experience as a Strategist/ Copy Writer/ Social Media consultant or relevant experience;
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Tik Tok etc.) and how each platform can be deployed in different scenarios.

Source: https://www.unfpa.org/jobs/local-consultancy-social-and-digital-media