Local consultancy to coordinate the enhancement and promotion of the parenting application FOLEJA, Prishtina, Health, 62 days, remote

UNICEF works in a few of the world’s hardest locations, to achieve the world’s most deprived kids. To avoid wasting their lives. To defend their rights. To assist them fulfill their potential. 

Throughout 190 international locations and territories, we work for each little one, in every single place, day by day, to construct a greater world for everybody. 

And we by no means surrender. 

For each little one, champion 

Launched in Albanian and Serbian languages, Foleja is actively promoted throughout Kosovo by way of communication networks, together with social media influencers, reside streaming, and face-to-face actions in several areas. Throughout 2023, UNICEF continued selling the app by way of road motion campaigns, reside classes with well being professionals, and on-line promotion, reaching 15,000 downloads, 79 per cent by moms, 18 per cent fathers, two per cent caregivers, and one per cent service suppliers. Focused classes and integration of Foleja app content material promotion in numerous programme interventions are efficient means to achieve the households with restricted entry to varied companies and knowledge.

UNICEF Kosovo plans to attract on the expertise collected in Kosovo in addition to throughout the Europe and Central Asia area to undertake the assignments outlined on this TOR for the aim of additional upgrading Foleja content material and options to suit the wants of oldsters/caregivers in numerous contexts and conditions in Kosovo. Additional, to enhance the sustainability efforts of parental help and repair supplier engagement by way of Foleja (e.g., well being employees, educators, social and welfare employees, and many others.), UNICEF plans to proceed participating NGO implementing companions within the promotion of the app with the help of this consultancy.

Below the general supervision of the UNICEF ECD Specialist, and thru working intently with the ECD Officer, the SBC Officer, and different designated workers of UNICEF Kosovo, the advisor would be the point of interest for coordinating the promotion and growth efforts of the Foleja app with concerned institutional counterparts, implementing companions UNICEF Europe and Central Asia Regional Workplace (ECARO), inside UNICEF Kosovo and different. The overarching purpose of the consultancy is to advance person penetration and parental help by way of elevated downloads and utilization of the app and by the implementation of the consultancy duties.

Inside the scope of this project, the completion of the next duties is foreseen:

1. Oversee Foleja software in shut coordination with the Kosovo Workplace and UNICEF ECA Regional Workplace groups. This contains the administration of the Content material Administration System (CMS), testing and publishing new/enhanced app variations, monitoring utilization particulars for the app, coordination by way of common conferences and proactive method.
2. Repeatedly preserve coordination with the nationwide working group members on Foleja, together with progress updates and technical help.
3. Adapt and develop new content material for Foleja promotion and uptake to make sure a focused 50% improve of app downloads by the top of the consultancy and in comparison with the baseline on the onset of the consultancy. This contains, however will not be restricted to, the event and add of latest articles, push notifications for the app, social media packages and content material for influencers, human curiosity tales.
4. Assist new and present partnerships, together with programmatic and personal sector, for integration and promotion of Foleja, by way of help and monitoring of programme actions and leveraging of latest partnerships for integrating Foleja promotion.
5. Assist for in search of choices for digitizing and integrating little one well being booklet in Foleja.
6. Promotion of the brand new ECE Curriculum and Foleja software, together with by way of social media editorials organizing of TV and radio presence occasions, growth, and implementation of radio jingles.

1. Oversee Foleja software – 18 days. 

Work Assignments Overview: Repeatedly preserve the content material administration system and implement new App releases
Deliverables/Outputs: Draft instruments developed, reviewed by UNICEF and MESTI and finalized.

Work Assignments Overview: Put together common quarterly experiences relating to Foleja statistics, have interaction in continued communication with Foleja staff in Kosovo and UNICEF Regional Workplace to hold out wanted duties for Foleja
Deliverables/Outputs:
– Quarterly experiences compiled;
– Person statistics often monitored and reported;
– Continued communication maintained by way of conferences and exchanges and Foleja duties carried out.

Work Assignments Overview: App person information finalized with design in each languages (Albanian and Serbian), in coordination with Foleja staff.
Deliverables/Outputs: – App person guides finalized.

2. Repeatedly preserve coordination with the nationwide working group members on Foleja, – 3 days. 

Work Assignments Overview: Interact Foleja Nationwide Staff and endorse with them newly developed content material by way of e mail, displays, and/or on-line/in-person conferences (with transient displays on updates). Assist members on CMS utilization as wanted.
Deliverables/Outputs: Conferences organized and replace experiences despatched to Nationwide staff members. Assist for CMS utilization prolonged as wanted.

3. Adapt and develop new content material for Foleja promotion and uptake to make sure a focused 50% improve of app downloads by the top of the consultancy and in comparison with the baseline on the onset of the consultancy – 30 days.

Work Assignments Overview: New content material developed within the types of articles, movies, push notification for the app, social media packages and content material for influencers, and few brief human-interest tales for the app’s utilization.
Deliverables/Outputs: New content material developed, reviewed with UNICEF and related nationwide staff members and revealed/ disseminated.

4. Assist new and present partnerships, together with programmatic and personal sector, for integration and promotion of Foleja – 4 days

Work Assignments Overview: Preserve communication and help UNICEF Implementing Companions for the implementation, monitoring and reporting of programmatic actions integrating Foleja
Deliverables/Outputs: Transient experiences of help supplied and influence on person base ready.

Work Assignments Overview: Design and help implementation of promotional actions for personal and public sector companions.
Deliverables/Outputs: Agreements of related sectors and personal partnerships reviewed and proposal for Foleja integration supplied. Assist prolonged for Foleja promotion occasions.

5. Assist for in search of choices for digitizing and integrating the kid well being booklet in Foleja – 2 days.

Work Assignments Overview: Evaluation and coordination with UNICEF Kosovo and Regional groups on strategies/ methods of the implementation of the bodily Little one and Being pregnant Well being Booklet inside Foleja app
Deliverables/Outputs: Alternate options for integration of kid well being booklet into Foleja recognized.

6. Promotion of the brand new ECE Curriculum and Foleja software – 5 days. 

Work Assignments Overview: Develop social media editorials with key messages for the brand new Early Childhood Training core curriculum
Deliverables/Outputs: Social media editorials for the brand new core curriculum ready, reviewed and submitted for dissemination.

Work Assignments Overview: Organized TV and radio presence occasions and develop radio jingles for the brand new ECE core curriculum
Deliverables/Outputs: 3 TV and radio presence occasions organized and radio jingles developed for implementation for the brand new ECE core curriculum

To qualify as an advocate for each little one you’ll have… 

• • Bachelor’s diploma in communication, psychology, social sciences, or different associated areas.
  • Expertise in venture help, programme coordination in growth organizations
  • Good digital abilities
  • Good reporting and presenting abilities
  • Communication verbal abilities with numerous stakeholder
  • Capacity to determine dangers and to develop methods to mitigate them
  • Good impartial and staff working abilities
  • Expertise working with UNICEF or different UN company is taken into account a bonus
  • Working information of English and Albanian.

For each Little one, you display… 

UNICEF’s values of Care, Respect, Integrity, Belief, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please go to  here. 

UNICEF is right here to serve the world’s most deprived kids and our international workforce should replicate the variety of these kids. The UNICEF family is committed to include everyone, regardless of their race/ethnicity, age, incapacity, gender identification, sexual orientation, faith, nationality, socio-economic background, or every other private attribute.

UNICEF affords reasonable accommodation for consultants/particular person contractors with disabilities. This may occasionally embody, for instance, accessible software program, journey help for missions or private attendants. We encourage you to reveal your incapacity throughout your software in case you want cheap lodging throughout the choice course of and afterwards in your project. 

UNICEF has a zero-tolerance coverage on conduct that’s incompatible with the goals and targets of the United Nations and UNICEF, together with sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF additionally adheres to strict little one safeguarding rules. All chosen candidates shall be anticipated to stick to those requirements and rules and can due to this fact bear rigorous reference and background checks. Background checks will embody the verification of educational credential(s) and employment historical past. Chosen candidates could also be required to offer extra data to conduct a background test. 

Remarks:  

Solely shortlisted candidates shall be contacted and advance to the following stage of the choice course of. 

People engaged beneath a consultancy or particular person contract won’t be thought-about “workers members” beneath the Workers Rules and Guidelines of the United Nations and UNICEF’s insurance policies and procedures, and won’t be entitled to advantages supplied therein (similar to depart entitlements and medical insurance coverage protection). Their situations of service shall be ruled by their contract and the Basic Situations of Contracts for the Providers of Consultants and Particular person Contractors. Consultants and particular person contractors are answerable for figuring out their tax liabilities and for the fee of any taxes and/or duties, in accordance with native or different relevant legal guidelines. 

The chosen candidate is solely accountable to make sure that the visa (relevant) and medical health insurance required to carry out the duties of the contract are legitimate for your complete interval of the contract. Chosen candidates are topic to affirmation of fully-vaccinated standing towards SARS-CoV-2 (Covid-19) with a World Well being Group (WHO)-endorsed vaccine, which have to be met previous to taking over the project. It doesn’t apply to consultants who will work remotely and should not anticipated to work on or go to UNICEF premises, programme supply places or instantly work together with communities UNICEF works with, nor to journey to carry out features for UNICEF at some stage in their consultancy contracts.