Manager, Business Partner Marketing

Job title:

Manager, Business Partner Marketing

Company

WilsonHCG

Job description

Description and RequirementsWork Location: Hybrid, 1day in the officePosition Type: Contract, 12 Months ( Contract)Location: Toronto, ONCompensation Range: 33$.hr to 45$/hrOur leading financial client is seeking a Manager, Senior Marketing Analyst to join the team.They will work closely with internal stakeholders and agencies through a client focus. The candidate will work with the Cards Engagement & Retention Team, Cards Product, Data Base Marketing, Digital, and Agency partners. Most of the work will be completed with agency partners.Responsibilities

• Deliver against the strategic 1-2 year marketing plan aligned to business revenue targets – within the allocated marketing budget.
• Monitor and manage the project through regular updates as necessary.
• In partnership with the Director and Senior Director, manage developing and delivering the strategies and marketing tactics (offer, creative, target audience, channel) to meet business targets.
• Work collaboratively across the Marketing team’s Marketing Solutions & Client Offers and lines of business to ensure adequate growth of the overall sequence of the business revenue plan.
• Build and develop relationships with key business contacts to become trusted and valued partner in their business growth (breadth and depth of business knowledge).
• Responsible for the creative development and the internal approval process, including legal and compliance reviews, for assigned direct marketing initiatives.
• Ensure all marketing activities support the brand and are brand-compliant.
• In partnership with the lines of business, be the subject matter expert on all competitive engagement insights and ensure proper integration of findings.
• Leverage, promote, and employ analytics to deliver measurable and profitable marketing initiatives – embedding results-driven learning into future initiatives for continued improvement.
• Support the optimization of the Marketing budget – maximizing channels and marketing ROI.
• Ensure ongoing communication and regular status updates on all aspects of assigned Marketing Campaigns and activities with all key stakeholders.
• Proactively identify new and effective ways to deliver target direct marketing communications support to the lines of business.

Qualifications

• Experience managing creative and marketing communications processes for all mediums, including direct and interactive
• Financial services experience, including knowledge of retail banking products. Credit Cards are preferred.
• Email marking experience producing client-facing communications
• Experience managing budgets
• Undergraduate degree – preferably for Marketing
• 3+ years of experience working with an agency on creative.
• Copywriting experience/familiarity
• Understanding of how emails are created from a technical perspective

All interested applicants who meet the qualifications listed above are invited to submit a resume by clicking “Apply Now”.The indicated pay range for this position is a good-faith estimate based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Additionally, it is emphasized that the pay band mentioned herein is the one established by the client company. Factors that may be used when making an offer may include a candidate’s skills, experience and geographic location, the expected quality and quantity of work. Most candidates will start at the bottom half of the pay range, with the upper end reserved for candidates with extensive experience and skills and who live in geographic markets commanding a higher starting pay. An employee’s pay history will not be a contributing factor where prohibited by local law.This information is subject to change and serves as a general guideline for compensation discussions. Actual offers may vary based on specific circumstances and company policies.

Expected salary

$45 per hour

Location

Canada

Job date

Fri, 01 Nov 2024 02:19:39 GMT

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