Manager, Client Personalization & Deepening (18-Month Contract)

Job title:

Manager, Client Personalization & Deepening (18-Month Contract)

Company

Scotiabank

Job description

Requisition ID: 204608Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.As the Manager, Client Personalization & Deepening you will support the exciting reinvention of how client outreach programs are delivered through the Retail Customer Growth team, focusing specifically on personalization. Playing a lead role on the Personalization Outreach team, this role will focus on testing and learning against new capabilities to optimize customer response, operationalize programs faster and learn how to scale program efficiencies/successes. You will support the Senior Manager, Client Personalization & Deepening on delivering key personalization business targets and program management in partnership with other key stakeholders.Is this role right for you? In this role, you will:

• Support the strategic development and implementation of multi-channel and multi-product personalized outreaches in partnership with key stakeholders through continuous testing and learning of capabilities to optimize customer response, operationalize faster and learn how to scale
• Support in use case identification via client data and analysis to ensure it is meeting our personalization objectives and business targets
• Support in intake, prioritization and backlog of use cases with key partners
• Provide guidance to Personalization Outreach team ensuring alignment with overall business and client objectives
• Work in an agile fashion and fast-paced environment to build many outreaches fast and learn quickly on optimizing and/or pivoting in a continuous fashion
• Support sprints in partnerships with key teams to build outreaches fast
• Work across teams like Retail Customer Value, Product, Priority Segments, Branch, Contact Center, Compliance/Legal, etc. to gain alignments on use cases and outreaches
• Continually demonstrate curiosity and ask questions to drive innovation to make programs better and be laser focused on increasing client personalization leveraging capabilities along with key data insights about our clients and priority segments
• Track and measure performance across outreaches with Analytics and key partners on a regular basis and is comfortable with socializing with key stakeholders (across multiple levels at the bank)
• Conduct deep-dive analysis with available client dashboards and Analytics to identify opportunities to stand up new outreaches and/or enhance existing campaigns with new capabilities
• Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.

Do you have the skills that will enable you to succeed in this role? We’d love to work with you if you have:

• Post-secondary education focused in Business Administration or Marketing preferred
• Previous work experience focused in areas such as Channel Marketing, Channel Programs, Customer Strategy, or Product/Program coordination
• An understanding of personalization platforms (such as Salesforce or Adobe), personalized client journeys, and digital, human, offline, online and assisted channels
• Experience building comprehensive strategies and proposals with a results-focused mindset
• Ability to analyze large data sets and derive insights to drive strategy opportunities and post-mortem conclusions
• Strong organizational change management orientation
• Demonstrated success in working cross-functionally to own, motivate, collaborate and deliver large, multi-faceted programs across multiple stakeholders
• Strong presentation delivery and deck-building skills, with ability to effectively communicate with partners and senior leadership audiences
• Ability to work in a fast-paced agile environment

Location(s): Canada : Ontario : TorontoScotiabank is a leading bank in the Americas. Guided by our purpose: “for every future”, we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please . Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

Expected salary

Location

Toronto, ON

Job date

Fri, 09 Aug 2024 01:16:32 GMT

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