Manager, Email & SMS Marketing

Job title:

Supervisor, E mail & SMS Advertising

Firm

Holt Renfrew

Job description

Holt Renfrew presents you an inspiring, fashion-driven atmosphere with alternatives to study and develop. From our unimaginable partnerships with iconic luxurious manufacturers, to our commitments to company social duty, you’ll be impressed every single day.A job at Holt Renfrew presents a aggressive complete compensation, a beneficiant worker low cost, pension, and well being & dental advantages, tuition help, and steady studying and improvement.Supervisor, E mail & SMS AdvertisingThe Supervisor, E mail & SMS Advertising will play a pivotal position in creating and executing our electronic mail and SMS advertising campaigns, driving buyer engagement and retention via impactful and customized electronic mail and SMS advertising.Reporting to the Director, Content material Technique, the Supervisor, E mail & SMS Advertising shall be chargeable for the technique, execution, optimization, and reporting of our broadcast and lifecycle electronic mail advertising and SMS advertising packages and will be capable to work at a strategic and tactical degree to ship measurable outcomes.Particular tasks embrace (however aren’t restricted to) the next:

• Handle the Automated Buyer Journey Roadmap, together with ideation, technique and prioritization of Buyer Journeys
• Construct and take a look at new Buyer Journeys to interact and convert clients in a extremely customized and focused method
• Monitor and optimize Buyer Journeys on a continuous foundation to retool, improve, and set up greatest practices
• Determine alternatives and optimize present Broadcast emails to create extra 1:1 communication and guarantee relevancy to completely different viewers segments
• Leverage the Buyer Database Platform for segmentation of our electronic mail and SMS advertising, constructing the segmentation technique and orchestrating the calendar to leverage
• Report on electronic mail and SMS campaigns and outcomes, remodeling information into actionable insights, and presenting these insights to varied stakeholders
• Set the technique for and launch our SMS program, together with acquisition and win-back initiatives, and dedication of KPIs
• Handle the E mail and SMS Advertising Calendars, working cross-functional to plan, strategically aligning with the general Built-in Enterprise Plan, and guaranteeing segmentation alternatives are recognized
• Orchestrate, deploy and optimize SMS advertising messages, each as a part of Buyer Journeys and as standalone campaigns
• Create an A/B testing technique for electronic mail and SMS advertising campaigns
• Carry out day-to-day electronic mail and SMS advertising actions together with briefing, approvals, marketing campaign set-up, testing, tagging, and deployment
• Keep up-to-date with trade traits, electronic mail advertising greatest practices, and rising applied sciences to suggest and implement new methods and instruments

The best candidate:

• College Diploma in Advertising, Enterprise or associated self-discipline
• 5+ years of expertise in an electronic mail advertising position with demonstrated success driving outcomes, ideally within the retail sector
• Robust challenge administration expertise
• Skill to work below tight deadlines, in a fast-paced atmosphere
• Robust information of greatest practices for electronic mail and SMS deployment, segmentation, dynamic content material, testing methodologies, and deliverability
• Expertise with an E mail Advertising or SMS Platform
• Arms-on working expertise with HTML (troubleshooting, testing) an asset
• Knowledge-driven problem-solving expertise, with expertise working with internet analytics platforms
• Glorious observe file of driving enterprise efficiency
• Affinity for luxurious retail
• Dynamic self-starter

Holt Renfrew is an equal alternative employer dedicated to fostering a various and inclusive office. Our future success depends upon the views and contributions of all our staff — their various backgrounds, skills and experiences make our enterprise stronger. If you’re contacted for a job alternative and require lodging, please electronic mail careers@holtrenfrew.com and tell us so we are able to guarantee you will have an accessible candidate expertise all through the recruitment course of. All requests are confidential and used solely to satisfy candidate wants.

Anticipated wage

Location

Toronto, ON

Job date

Solar, 10 Mar 2024 06:55:26 GMT

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