Manager, Marketing and Communications

Job title:

Supervisor, Advertising and Communications

Firm

CAWST

Job description

Firm DescriptionCAWST is a Canadian charity and licensed engineering agency. We deal with the worldwide want for secure consuming water and sanitation by constructing native information and abilities on family options folks can implement themselves.On the coronary heart of all the things we do is our perception that when folks have their fundamental water and sanitation wants met, they’ve the chance to succeed. That is what drives our devoted workforce to work with a world community of greater than 1,500 shoppers and companions. Collectively, we have now reached over 34 million folks since our inception in 2001 and our North Star is reaching 100 million folks by 2030.Collectively, we’re making a distinction at a scale past what any of us might do individually. However our job isn’t executed but and we want you to assist us develop our attain.Job DescriptionPlace AbstractThe Supervisor of Advertising and Communications is a pivotal position inside CAWST’s Technique and Market Growth Workforce. This place oversees a broad portfolio that encompasses strategic advertising, communications, strategic planning, public relations, occasion planning, social media administration and digital promoting. The place might be answerable for main a workforce to efficiently have interaction CAWST’s key audiences, increase CAWST’s model consciousness, and ship towards our core strategic instructions in addition to towards particular objectives, targets, and income targets.Because the Supervisor of Advertising and Communications, you’ll present strategic perception alongside artistic tactical choice and implementation for advertising plans, campaigns, and initiatives, and can be sure that analysis, evaluation, and studying are a part of each mission as a core part to foster steady enchancment. You may be answerable for growing communications plans and creating key messages and content material in alignment with CAWST’s objectives and targets. Compelling and moral storytelling strategies are important for sharing CAWST’s impression and rising our base of shoppers, funders, and donors.Translating complicated ideas into concise and efficient messaging might be a key part of your work and an in-depth understanding of digital advertising platforms and analytical instruments might be important for fulfillment.Please be aware, this place relies in Calgary, Alberta. Candidates should be eligible to work in Canada.Key Duties

• Present strategic advertising and communications perception on CAWST’s initiatives and initiatives
• Develop and execute on strategic advertising and communications plans geared toward accelerating CAWST’s impression and reaching our objectives
• Lead the Advertising workforce and construct organizational capability in advertising, communications, branding, digital, social, web site, artistic, public relations, donor help, promoting and particular occasions
• Coordinate advertising and communications help requests from different departments at CAWST
• Help the donor initiatives workforce with its communications supplies wants, strategizing on how to usher in new donors, set up stewardship efforts and occasions
• Write and edit clear, compelling copy for all advertising and communications supplies, together with press releases, pitch letters, reality sheets, social media, web sites, digital advertisements, blogs, brochures, video scripts, e mail advertising, annual report, shopper correspondence, and extra
• Write compelling tales that convey CAWST’s work and impression to be used in advertising campaigns and common communications, with a deal with moral storytelling
• Help events-based advertising alternatives (resembling donor occasions and talking engagements) via the coordination of logistics and growth of briefs, pitches, speech writing, and extra
• Help all exterior occasions at CAWST that contain Canadian audiences, particularly in messaging and communications
• Develop and handle relationships with a base of volunteers and contractors, resembling graphic designers, videographers, and photographers
• Perceive key organizational enterprise data and trade WASH sector information, together with enterprise technique, trade points, packages and providers, key shoppers and WASH sector
• Analysis, compile and analyze the media panorama because it pertains to the WASH sector and enterprise influencers and retailers
• Lead all model partnership work for the group, together with any model relationship that has an curiosity in partnering collectively to additional consciousness of the world’s water disaster
• Coach workers and volunteers on CAWST’s key messages

{Qualifications}Training

• Undergraduate diploma in advertising, communications, public engagement, or associated subject
• Superior diploma is a plus

Expertise and abilities

• 10+ years of expertise main complicated initiatives in advertising and communications
• Expertise as a supervisor or a workforce chief
• Demonstrated excellence in creating and executing efficient advertising plans and packages, leveraging market analysis information, and growing techniques geared toward varied goal audiences
• Sturdy understanding of right now’s information and media panorama, with the flexibility to assume via how finest to pitch tales to shrinking newsrooms
• Expertise in marketing-focused writing/modifying, artistic pondering, and manufacturing of selling collateral and publications (print and digital)
• Glorious writing, modifying, and proofreading abilities with excessive consideration to element
• Confirmed skill to put in writing compelling tales
• Capacity to put in writing clearly and succinctly in quite a lot of settings and kinds; skill to distill complicated data, hear successfully, and ship messages which have the specified impact
• Expertise in collaborating with subject material specialists and growing advertising methods and communications to fulfill mission objectives and targets
• Capacity to take initiative and lead independently to hold initiatives via to completion
• Publicity to and expertise with the artistic course of and mission administration challenges
• Sturdy skill to work below strain with competing deadlines and deal with a number of priorities
• Demonstrated skill to reinforce enterprise processes with cross-functional groups
• Expertise in growing relationships in cross-lingual and/or cross-cultural circumstances and information of moral storytelling and expertise with susceptible populations is a bonus

These different abilities and experiences are thought of belongings.

• Expertise with actual time advertising and AI
• Expertise in or understanding of worldwide growth
• Expertise in advertising and communications focusing on worldwide companies and funders
• Expertise in advertising and communications focusing on Canadian donors and funders
• Expertise in science/technical communications
• Experience in digital advertising measurement and optimization
• Expertise with earned and/or paid media
• Fluency in French and/or Spanish

Further DataAdvantages of working at CAWST:

• A significant position, making a distinction each day for folks residing with out fundamental water and sanitation
• A office tradition the place collaboration and innovation are fostered
• Wealthy on-the-job experiences {and professional} growth alternatives
• Sturdy promotion of work-life stability and versatile work surroundings

When making use of, please embrace:A canopy letter that offers an summary of your expertise because it applies to this position, and explains why you’re enthusiastic about becoming a member of our workforce.Your resumeCAWST values equitable alternatives, sustainable options, and collaborative and inclusive processes. CAWST acknowledges and accepts variations in cultural, non secular, and political processes and welcomes purposes from all suitably certified individuals no matter their race, intercourse, incapacity, faith/perception, sexual orientation, or age.

Anticipated wage

Location

Calgary, AB

Job date

Sat, 30 Mar 2024 23:22:39 GMT

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