Manager, Marketing Science Operations

Job title:

Manager, Marketing Science Operations

Company

Scene+

Job description

Who we areAt Scene+, we foster an entrepreneurial spirit that drives our mission: making tomorrow even more rewarding for our members. As a unique joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have spent over 17 years delivering unparalleled rewards and experiences.As we scale and evolve, our focus on innovation and technology is redefining what it means to be an iconic brand that prioritizes a member-centric experience. Data is not just a tool for us—it’s the engine powering our growth strategy and our journey to becoming Canada’s most beloved loyalty program. We leverage it to provide personalized rewards and create meaningful connections with our members.Joining Scene+ now means stepping into a role where your passion and skills can make a tangible impact on millions of members. With rewards for every lifestyle, we believe there’s always something to look forward to. Come be a part of our journey—create exceptional outcomes, collaborate across teams, and shape the future with us.Who we needReporting to the Director, Data Science, we are looking for a Manager, Marketing Science Operations to take ownership for a function that bridges data science and marketing. You will play a critical role in managing the data infrastructure, analytics tools, and processes, enabling the scale of high quality campaign marketing at Scene+. You will lead collaboration across marketing science, member engagement, and client delivery, resulting in successful campaign initiatives. You will create actionable insights and optimize marketing performanceThis is a hybrid role, working 5 days over a 2 week period in the office.What’s in it for youImpact. We are a data science-driven company. Our customer database is one of Canada’s largest and most complex, with data from dozens of partners and millions of members and their transactions. This is an opportunity to make an impact on multiple levels at a national organization, identifying metrics and developing strategies that maximize marketing effectiveness.Exposure. You are looking for an opportunity to focus on the data side of marketing as an individual contributor. You will have the chance to work on an expansive array of advanced analytical projects, implement processes that support our rapid growth, and optimize marketing operations to drive scalability and efficiency.Professional development. From leveraging the latest tools and technologies to contributing new ideas, you will be part of a team and an organization that values innovation and fresh perspectives. We have a proven history of supporting the growth of our people. You will work with a manager who nurtures a collaborative environment, enabling everyone to achieve exceptional results. Whether you want to nurture your people leadership skills and grow into a senior manager, move into a general marketing role, or join one of our parent companies, there is always something to look forward to.You will:

• Drive strategy and insights. You will uncover actionable insights that inform marketing strategies, creative approaches, and channel optimization. You will develop reporting tools and dashboards to provide stakeholders with clear visibility into key performance metrics, enhancing decision-making.
• Enhance operational efficiency. You will oversee the development and implementation of scalable marketing operations processes that support rapid growth, focusing on efficiency and maximizing team productivity. You will ensure that marketing teams have seamless access to the information they need for campaigns, customer insights, and performance tracking.
• Foster cross-team collaboration. You will work closely with cross-functional teams to ensure alignment on data collection, analysis, and interpretation, ensuring insights are impactful and actionable. You will collaborate on defining core metrics, setting objectives, and crafting strategies that drive marketing success and optimize campaign effectiveness.
• Lead with vision. You will provide operational leadership by continuously evaluating and refining processes to maintain a high standard of data accessibility and quality, helping the marketing team operate at peak performance.
• Manage initiatives. You will apply project management skills to oversee campaign-related data tasks, prioritize high-impact initiatives, and drive timely completion. You will evaluate and implement process improvements to enhance campaign efficiency.
• Verify quality assurance. You will work with data engineering to automate data delivery for campaigns, ensuring timely, reliable access to key data points. You will conduct quality assurance checks to verify data accuracy and prevent workflow disruptions.

You have:

• The background. You have expertise in bridging marketing and data. You have an operational mindset and a strong business acumen. You may be coming from a marketing agency or a large corporation such as a bank, major media, or telecom company. You have built your marketing science experience working on data teams in marketing campaign execution and campaign analytics.
• The analytical experience. You have a demonstrated ability to interpret complex data, recognize patterns, and make data-driven decisions that influence strategy. You can apply your analytical skills to ensure the right data is used effectively to optimize and implement processes and that your insights are shared in ways that drive action and measurable results.
• The project management skills. You come with insights and best practices to optimize processes and increase effectiveness. You are deadline-driven and highly organized. You can balance priorities, change direction based on shifting needs, and manage multiple complex demands simultaneously. You have a results-oriented mindset and can set performance goals and metrics.
• The technical skills. You can learn new tools independently and quickly. You are proficient in MS Office. You have a solid foundation using Python/Pyspark for data science, writing complex SQL queries to extract and integrate data from multiple database sources. Ideally, you have worked with Salesforce Data Cloud. You have a proven ability to build tools for monitoring.
• The interpersonal skills. You can nurture relationships across teams and influence without authority. You have professional communication skills, including translating complex analytics concepts and the confidence to present to different audiences and levels.

Join us.We are a dynamic and agile organization that works collaboratively to anticipate and meet the business needs of our partners and the lifestyle needs of our members. People who thrive at Scene+ are mission-driven and eager to contribute to a brand that’s shaping the future of loyalty. As part of our team, you will excel in an environment that values ownership and practical, intelligent solutions. You will have the chance to create and refine processes, identify and address challenges with scalable solutions, and introduce best practices that drive our success.Our values guide our work, and we consistently measure our progress against these principles.

• Member Focus: We prioritize the needs and experiences of our members in everything we do.
• Teamwork: We believe in the power of collaboration and working together to achieve our goals.
• Continuous Improvement: We strive for excellence by constantly seeking ways to improve and innovate.
• Integrity: We uphold the highest standards of honesty and transparency in our actions.
• Results Driven: We are committed to achieving outstanding outcomes and delivering value.
• Passion: We are passionate about our work and dedicated to making a positive impact.

What you can expect from our interview process:

• A virtual interview with a Talent Advisor discussing your interest in the role and the company and how you will make an impact as our new Manager, Marketing Science Operations.
• An interview with the Director, Data Science, preceded by a case study assignment. During this 1-hour time slot, you will present your case study analysis and answer questions. You will have the chance to learn more about the team and to share your experience. It’s a chance to ask questions about the company and the role.
• An interview with the Marketing Director, Member Engagement, to share why you are interested in joining Scene+ in this role, share more about your experience and understand how the role fits into the marketing deliverables of the company.
• An interview with the SVP, Data Analytics and Operations to share why you are interested in joining Scene+ in this role and share more about your professional goals. It’s a chance to ask questions about the company’s growth trajectory.

Apply now.If you have 70% of what we’re looking for and 100% passion for the work we do, express your interest here. Please email us at careers@scene.ca and let us know what accommodations or assistance we can provide you during the application process.At Scene+, we’re committed to diversity, equity, and inclusion. We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions. We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.#LI-Hybrid
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Expected salary

Location

Toronto, ON

Job date

Fri, 08 Nov 2024 00:15:32 GMT

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