Marketing Administrator – New York, NY in New York, New York

Here are the primary roles and responsibilities of a Marketing Administrator:

• Provide daily practical support to agents as well as general office duties.

• Track agent allowances and agent expenses.

• Track and manage Advertising Spends and manage bookings in both Dashboard and with our media buying partner.

• Assemble images and ad copy; craft and build marketing materials including print ads, digital content, brochures, presentations, and other projects while following company templates and branding guidelines.

• Work with agents to proof and edit marketing related materials.

• Develop and implement strategies to increase the company’s social media presence and engagement across various platforms including Facebook, Instagram, TikTok and LinkedIn.

• Design, build and handle engaging multimedia content including graphics, videos, and posts to attract and retain followers.

• Edit and improve property videos crafted by agents.

• Assist with agent onboarding and training.

• Help agents use and customize various marketing materials. Stay familiar with company and brand intranet systems and encourage agents to leverage them.

• Lead meetings and classes to inform agents about new or underutilized programs, by customizing PowerPoint slides and other presentation materials provided by corporate marketing.

• Maintain familiarity with local market conditions and competitors and suggest improvements and new insights in response to them.

• Order and maintain marketing supplies including presentation materials.

• Complete other duties as assigned to support the operation of the office.

EEO Statement: EOE including disability/veteran