Marketing Analyst

Job title:

Marketing Analyst

Company

Open GI

Job description

Open GI is a leading software development company and a trusted partner to the general insurance industry. Based across the UK and Europe, our support and development services make us a truly diverse organization that offers a range of IT solutions to insurance brokers, insurers, and managing general agents.It is our mission to be both the Technology Partner and Employer of Choice to the UK General Insurance market. Our people are placed at the heart of this and diversity, equality and inclusion are central to everything we do.We know the key to achieving success is to enable a positive, inclusive, and collaborative working culture, and, as part of our commitment, we have signed up for a number of pledges and programmes designed to support and nurture our people. No matter where you sit or which team you are a part of, we want you to know that you contribute in helping us to shape where the company will be in the future. We would love for each employee to be able to talk with pride about our company and, most importantly, consider Open GI to be an inclusive, fun and fulfilling place to work.With a large amount of data available within Open GI, we are looking for a Marketing Analyst who can effectively utilise this data to support the Marketing team in telling compelling stories. The main objective of this role is to help develop and gain greater insights into market and customer performance to drive growth at Open GI.Your key responsibilities

• Provide actionable overall market and customer insights to address key strategic questions
• Track, report, and analyse the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports
• Analyse external and internal customer data
• Evaluate customers’ online behaviour and provide insights and recommendations for further enhancements
• Analyse A/B and Multi-variate tests, communicate results and provide recommendations
• Create clear and compelling data visualizations
• Advise the other marketing functions (e-commerce/website, online/offline advertising, brand, product development)
• Lead the maintenance of customer contact data, working in partnership with the Sales teams
• Work to set budgets and processes to ensure the most cost-effective spend of resources
• Closely work with the wider team and business to support on campaigns and goals
• Analyse competitor marketing activity

What you’ll need to succeedQualifications

• GCSE English and Maths (or equivalent) at grade C or above (essential)
• Bachelor’s degree in a quantitative discipline or graduate degree (advantageous)

Experience

• Typically, 2+ years of direct experience in marketing research, statistical or data analysis (or academic equivalent)
• Experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness
• Proficiency in data analysis tools (e.g. Excel, SQL)
• Computer literate, with working knowledge of Microsoft Office applications
• Experience with data visualization tools (e.g. Power BI)

Skills

• Ability to work under pressure.
• Proficient in marketing research and statistical analysis
• Strong organizational, communication and presentation skills
• Proven ability in handling concurrent projects with attention to detail and accuracy
• Able to use a variety of IT systems including Microsoft Office (essential) and Salesforce Marketing Cloud (advantage)

Aptitudes

• Strong attention to detail
• Investigative / creative mind able to generate and contribute to new ideas
• Able to communicate well with other departments within the organisation and externally
• Good team player, but can also work on own initiative

Mission and ValuesOur mission is to be both the Technology Partner and Employer of choice for the UK General Insurance Market. Our values are central to this vision, as they represent how we collaborate to continually deliver for our customers:

• Accountability: We own our actions and shape our success on the results we deliver
• Innovation: We tackle challenges with fresh thinking and bold ideas
• Teamwork: We work together, recognising we can’t do this without each other
• Trust: We build trust on integrity, transparency and respect

We are looking for an individual who embraces our values in their actions, decisions, communications and processes to inspire positivity and, ultimately, exceptional performance.Benefits package

• Salary of circa £35,000 per annum depending on skills and experience
• Company pension
• Bonus opportunity
• Life assurance and critical illness cover
• Cycle to work scheme
• Perkbox – an exclusive platform offering a wide range of discounts and benefits
• Holiday entitlement of 25 days per annum pro-rata, increasing to 26 days per annum after three years of service & a holiday purchase scheme
• A hybrid approach to work, with office attendance typically required once per week
• Opportunity for a more flexible approach to start, finish, and lunchtimes to allow you to better manage events outside of work
• Social clubs – whether you’re into your cycling, crafts, or other hobbies, we have a number of groups at Open GI where individuals who enjoy the same pursuits can get together
• Wellbeing – wills at work scheme, employee assistance programme and mental health first aiders

Please note that we are looking for candidates who are based within a 50-mile radius of our Worcester office for this role.To apply for this role please fill out the application form and send us your CV.

Expected salary

£35000 per year

Location

Worcester

Job date

Sun, 25 Aug 2024 07:58:42 GMT

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