Job title:
Marketing Analyst
Company
emergiTEL
Job description
What You Will Do:
- Develop engagement campaigns and strategies to drive customer growth and targets for Rogers Bank
- Lead digital creative development with external agencies and internal brand teams to ensure messaging and tone are aligned to customer insights and personalization
- Develop a strategic test-and-learn optimization plan, implementing best-in-class methodologies to achieve business and compliance objectives
- Work with Credit Risk, Product and Data Insights teams to build out quarterly and annual plans that operate within the Bank’s approved risk appetite
- Monitor, track, and report on campaign performance on a regular basis and provide recommendations to evolve future campaigns
- Develop engagement forecasts based on previous trends and track performance against monthly targets
What you will bring:
- Bachelor’s degree in business, marketing or equivalent, with 5+ years of progressive experience in the financial services industry
- Knowledge of key marketing, regulatory principles and best practices across all marketing channels and financial products
- Strong brief writing skills and ability to articulate context, objectives, offers, and strategic recommendations
- The ability to capture, read, and understand marketing performance data, and to distill disparate information into clear insights that will guide future decisions
- Demonstrated ability to work effectively with cross functional partners and vendors through collaboration and open communication
- A customer centric approach to marketing
- Highly organized, detail-oriented, and able to multi-task within tight deadlines
- Strong project management capabilities
- Proficient in MS Excel, PowerPoint and PowerBI
- Strategic thinker with a creative mindset and a passion for driving results.
Expected salary
Location
Toronto, ON
Job date
Sun, 29 Sep 2024 05:30:10 GMT
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