Marketing Analyst

Job title:

Marketing Analyst

emergiTEL

What You Will Do:

Develop engagement campaigns and strategies to drive customer growth and targets for Rogers Bank
Lead digital creative development with external agencies and internal brand teams to ensure messaging and tone are aligned to customer insights and personalization
Develop a strategic test-and-learn optimization plan, implementing best-in-class methodologies to achieve business and compliance objectives
Work with Credit Risk, Product and Data Insights teams to build out quarterly and annual plans that operate within the Bank’s approved risk appetite
Monitor, track, and report on campaign performance on a regular basis and provide recommendations to evolve future campaigns
Develop engagement forecasts based on previous trends and track performance against monthly targets

What you will bring:

Bachelor’s degree in business, marketing or equivalent, with 5+ years of progressive experience in the financial services industry
Knowledge of key marketing, regulatory principles and best practices across all marketing channels and financial products
Strong brief writing skills and ability to articulate context, objectives, offers, and strategic recommendations
The ability to capture, read, and understand marketing performance data, and to distill disparate information into clear insights that will guide future decisions
Demonstrated ability to work effectively with cross functional partners and vendors through collaboration and open communication
A customer centric approach to marketing
Highly organized, detail-oriented, and able to multi-task within tight deadlines
Strong project management capabilities
Proficient in MS Excel, PowerPoint and PowerBI
Strategic thinker with a creative mindset and a passion for driving results.