Marketing Analyst

Job title:

Marketing Analyst

Company

World Vision International

Job description

Marketing AnalystMississauga, ON, Canada ● Virtual Req #1105Wednesday, December 11, 2024Are you looking for more than a job? At World Vision Canada we offer challenging careers that change the lives of children all over the world and it will change yours too. Come and be part of a team of 400 Canadians with a vision for the world: Life in all its fullness for every child.You will experience Christian faith in action helping to make real and lasting change in the lives of the world’s most vulnerable children. Join the World Vision Canada team and be part of a powerful and effective force for good:For Children. For Change. For Life.Position: Marketing AnalystReports to: Director of Campaign StrategyPosition Term: Full Time PermanentPrimary Location: Mississauga, Ontario, CanadaWorkplace Type: HybridJob Purpose:Reporting to the Director, Campaign Strategy, the Marketing Analyst for Campaign will play a critical role on our Agile product delivery teams, leaning into their data analyst expertise and experience in functional leadership.In this dynamic position, you’ll be numbers focused, responsible for identifying and driving data-based strategy and execution based on the defined product vision and priorities.As part of the Agile team, you’ll have the opportunity to work with hands-on execution, as much as campaign strategy formulation itself, there in having full engagement throughout the campaign cycle.Responsibilities:Data Collection & Analysis

• Develop, implement, and maintain leading-edge analytics systems, taking complicated problems and building simple frameworks
• Identify trends and opportunities for growth through analysis of complex datasets
• Evaluate organizational methods and provide source-to-target mappings and information-model specification documents for datasets
• Create best-practice reports based on data mining, analysis, and visualization
• Evaluate internal systems for efficiency, problems, and inaccuracies, and develop and maintain protocols for handling, processing, and cleaning data
• Work directly with product owners and users to gather requirements, provide status updates, and build relationships

Cross Collaboration

• Work closely with product owners to understand and maintain focus on their analytics needs, including critical metrics and KPIs, and deliver actionable insights to relevant decision-makers
• Proactively analyze data to answer key questions for stakeholders or yourself, with an eye on what drives business performance, and investigate and communicate which areas need improvement in efficiency and productivity
• Create and maintain rich interactive visualizations through data interpretation and analysis, with reporting components from multiple data sources
• Define and implement data acquisition and integration logic, selecting an appropriate combination of methods and tools within the defined technology stack to ensure optimal scalability and performance of the solution
• Develop and maintain databases by acquiring data from primary and secondary sources, and build scripts that will make our data evaluation process more flexible or scalable across datasets

Budget Analysis

• Conducts cost-benefit analyses to determine best strategy with funds allocated
• Gathers historical data, industry trends and predictive index to build proposals for fund requests
• Determines whether budget proposals are in compliance with regulations.
• Defends budget recommendations and developing a final budgetary agreement with management.
• Estimates and forecasts future financial need and supports programs with financial analytics.
• Participates in establishing and defining program plan requirements and conducts program plan studies.
• Monitors and reports performance against plans to ensure that contractual, cost, and schedule objectives are met.
• Forecasts and tracks financial results throughout the year to meet budget projections.
• Organizes budget templates and data in a clear and intuitive manner.
• Helps identify financial or operating risks associated with the execution of the contract or project.
• Provides project summary status reports to management as required or requested.

Qualifications:

• Degree/Diploma in Business, Math, Statistics, Economics or another quantitative field
• 10 years+ of relevant experience in Statistics/Strategist field
• Experience with enterprise-level marketing technology, such as Adobe marketing tools
• Hands-on experience with analytics platforms such as Google Analytics and Adobe Analytics
• Experience in retention or customer facing campaign management within a marketing environment, utilizing data driven decision making
• Understanding of web/mobile development and the capacity to quickly navigate the changing digital landscape
• Experience working with and managing agencies and external vendors
• Demonstrated organizational, interpersonal, communication, and analytical skills
• Experience working with customer journey management an asset
• Working knowledge of development process and project management an asset
• Understanding and experience working with/in Lean Agile Scrum methodology an asset

Why You’ll Love Working Here:

• Meaningful Impact: See the direct results of your work in the lives of children and communities worldwide.
• Growth Opportunities: We invest in your professional development, offering a path to grow your skills and career.
• Collaborative Culture: Join a team that values innovation, inclusivity, and the power of shared ideas.
• Work-Life Harmony: Enjoy flexible working arrangements, wellness programs, and an environment that respects your personal life.
• Competitive Package: We offer a rewarding salary, comprehensive benefits, and the satisfaction of making a real difference.

If you’re ready to lead with heart, innovate for impact, and be a part of a story that changes lives, we want to meet you. Apply now and embark on a career filled with purpose, growth, and community!#LI-HybridWe bring life-saving support in times of disaster. We help poor communities to take charge of their futures. We provide small loans and training that boost family livelihoods. We work with policy makers to change the way the world is run. Our Christian faith teaches us that every child, regardless of gender, faith or race, is a precious gift to the entire world – and that their wellbeing concerns us all. We shall never rest while children suffer in situations that can be changed.Our Core Values: We are committed to the Poor. We are Christian. We are Stewards. We value People. We are Partners. We are Responsive.Qualified candidates must be able to demonstrate a commitment to the core values and mission of the World Vision partnership.World Vision Canada takes our Safeguarding responsibilities seriously and we provide an environment that is safe for our child and adult beneficiaries. We have strong recruitment procedures to make sure the safest and most suitable people work with the children in our programs. We provide our staff and volunteers with ongoing supervision, support and training in their work with child and adult beneficiaries.World Vision Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.Thank you for your interest; however only those applicants selected for an interview will be contacted.

Expected salary

Location

Mississauga, ON

Job date

Fri, 13 Dec 2024 06:26:30 GMT

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