Marketing Analyst/Manager, Marketing and Communications

Job title:

Marketing Analyst/Manager, Marketing and Communications

Company

WilsonHCG

Job description

Description and RequirementsWork Location: Hybrid, 1 day onsitePosition Type: Contract, 12 Months (potential for extension)Location: Toronto, ONCompensation Range:Our leading financial services located in Toronto seeks a Marketing Analyst- Intermediate for their Marketing Communications, Business Partner Marketing, Brand and Marketing LOB.Responsiblities

• Deliver against the strategic 1-2 year marketing plan that is aligned to business revenue targets – within the allocated marketing budget. Monitor and manage plan through regular updates as necessary.
• In partnership with the Director and Senior Director, manage the development and delivery of the strategies and marketing tactics (offer, creative, target audience, channel) to meet business targets.
• Work collaboratively across the Marketing teams and Marketing Solutions & Client Offers, and lines of business to ensure effective growth of the overall line of business revenue plan.
• Build and develop relationships with the key business contacts to become a trusted and valued partner in their business growth (breadth and depth of business knowledge)
• Responsible for the creative development and the internal approval process, including legal and compliance reviews, for assigned direct marketing initiatives.
• Ensure all marketing activities support the brand and are brand compliant.
• In partnership with the lines of business, be the subject matter expert on all competitive engagement insights and ensure proper integration of findings.
• Leverage, promote and employ analytics to deliver measurable and profitable marketing initiatives – imbedding results driven learning into future initiatives for continued improvement.
• Support the optimization of the Marketing budget – maximizing channels and marketing ROI.
• Ensure on-going communication and regular status updates on all aspects of assigned Marketing Campaigns and activities with all key stakeholders.
• Proactively identify new and effective ways to deliver target direct marketing communications support to the lines of business.

Must-Have Skills/Experience

• 1+ years’ experience managing creative and marketing communications processes for all mediums including direct and interactive (Marketing Project Management)
• 1+ years’ Financial services experience including knowledge of retail banking products. Credit Cards experience is ideal. *Without this experience it is a steep learning curve. If they have agency experience but no cc, this will work
• Email marking experience producing client-facing communications
• Experience managing budgets (Ensuring all costs come into estimate)

• Undergraduate degree – preferably Marketing unless they have equivalent related experience.

Nice to Have:

• 3+ years of experience working with an agency on creative.
• Copy writing experience/familiarity *Strong Nice to Have
• Understanding of how emails are created from a technical perspective

Soft Skills:

• Able to influence without authority, not afraid to share their point of view in a respectful manner***
• Excellent verbal and written communication skills
• Attentive to detail
• Self-starter with the ability to learn quickly
• Able to manage multiple email campaigns concurrently
• Able to build strong relationships across a diverse group of partners and stakeholders
• Ability to deliver projects on time; works with a sense of urgency
• Willingness to be flexible and learn
• Negotiation skills – able to manage difficult conversations – manage the expectations of the business when they ask for additional emails.
• Able to influence internal partners and stakeholders

All interested applicants who meet the qualifications listed above are invited to submit a resume by clicking “Apply Now”.The indicated pay range for this position is a good-faith estimate based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Additionally, it is emphasized that the pay band mentioned herein is the one established by the client company. Factors that may be used when making an offer may include a candidate’s skills, experience and geographic location, the expected quality and quantity of work. Most candidates will start at the bottom half of the pay range, with the upper end reserved for candidates with extensive experience and skills and who live in geographic markets commanding a higher starting pay. An employee’s pay history will not be a contributing factor where prohibited by local law.This information is subject to change and serves as a general guideline for compensation discussions. Actual offers may vary based on specific circumstances and company policies.

Expected salary

Location

Canada

Job date

Fri, 31 Jan 2025 02:58:10 GMT

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