Marketing and Communications Officer

Background

Wheels for All goals to advertise and ship inclusive biking nationwide by a spread of
neighborhood engagement programmes that give individuals, no matter age and skill, the
alternative to cycle regularly, by assist, steering, and the availability of
specialist tools.

We’re in an thrilling interval of progress over the approaching years we will probably be materially growing
our attain, connectivity, and impression on an area, regional, and nationwide stage. Underpinning our
work is goal to selling and delivering common accessible biking for disabled individuals
and people wanting to enhance their well being and wellbeing in an inclusive surroundings. The
final consequence of this will probably be extra individuals biking, extra typically, of their native communities.

A key a part of our progress plan is to make sure that we inform and have interaction a variety of present
and potential supporting organisations to safe funding and collaborative assist. To assist us
lead and handle this we need to recruit a Advertising and Communications Officer for this
thrilling interval within the progress of the charity.

How we market ourselves and talk with all our present and potential stakeholders is an
important a part of our technique.

Our imaginative and prescient is to offer a nationwide providing the place each disabled and inactive particular person within the
nation may have entry to prime quality inclusive biking alternatives inside their native
space by 2027.

Over the forthcoming years Wheels for All will broaden its attain and impression by connecting with
new audiences, creating new partnerships, and cementing dedication from funders by
efficient advertising and communications and to do that successfully, we require an brisk,
expert, and devoted particular person to steer this for the charity.

We purpose to do that by–

• Selling and enhancing the consumer high quality throughout our nationwide community of Wheels for All centres
  and Pedal Away programmes which can help the creation and enlargement of those providers in
  areas the place there’s at the moment restricted or no provision.
• Bringing profile and consciousness of Wheels for All’s attain by its nationally recognised
  initiatives.
• Publicising our efficient supply by impactful coaching programmes enabling supporters
  and carers to take part in neighborhood biking initiatives.
• Informing and inspiring an ever-growing efficient community of volunteers, who assist the
  Wheels for All charity.
• Speaking Wheels for All’s strategic imaginative and prescient to each inner and exterior audiences to
  make clear our position within the creation of an efficient, inclusive biking panorama.
• Supporting our Growth and Fundraising programmes, notably within the growth of
  fundraising alternatives.

Concerning the position:

Reporting to the Head of Fundraising & Growth, this position will work
with the Government Administration group to develop a match for objective Advertising and Communications
technique which helps Wheels for All obtain their objectives. You’ll ship campaigns which
obtain attain and impression by efficient advertising of our neighborhood engagement biking
initiatives at Wheels for All. We anticipate you to have the flexibility to supply compelling and
grammatically exact copy for a variety of audiences and channels reminiscent of social media
posts, press copy, running a blog or film-scripting.

We wish you to deliver ardour, dedication, creativity, aptitude, and a capability to seize the
impression of our work by the simplest advertising channels. We wish you to lift the
profile of our work with new audiences inspiring, revitalising, and connecting with individuals
needing to be lively for his or her well being and well-being. You may be an preliminary level of contact
for media enquiries (together with some out of hours work). You’ll handle our present constructive
media relations in addition to construct new key contacts. You’ll oversee branding tips for all
our colleagues and our associated programmes on a nationwide scale. We wish you to work with
individuals, volunteers, colleagues, and companions to inform the real-life tales of individuals
whose lives have been reworked by our biking initiatives.

We’re in search of you because the
Advertising and Communications Officer to be answerable for:

• Finishing up analysis to know our audiences.
• Devising and implementing a full media, advertising, PR and communications technique and finances
  together with the annual implementation plan to ship all facets of a marketing campaign.
• Planning advertising communications, setting clear goals, gathering, and decoding
  viewers perception, choosing acceptable digital channels.
• Growing and sustaining an up-to-date communications technique and plan, lead on its
  implementation; to watch and consider our communications exercise to evaluate its effectiveness
  and refine what we do to be able to maximise impression.

The Individual:

• Initiative led & capable of work in a rising group, while additionally capable of work alone.
• Adaptable to altering priorities and motivated.
• Wonderful oral and written communication expertise.
• In a position to observe and perceive key metrics and produce reviews.
• Have organisational expertise and a spotlight to element with the flexibility to work in a deliberate,
  orderly, and organised means.
• Capacity to work on a number of concurrent initiatives and interface with all ranges inside the
  organisation.
• Assured in use of IT techniques and capable of undertake administrative duties together with sustaining
  correct information.
• Ideally, an understanding or consciousness of the voluntary sector.

Accountable to – Head of Fundraising and Growth

Working alongside – Wheels for All’s Government Administration group and to work intently with companions
from a spread of sectors who by efficient engagement create inclusive biking alternatives
for individuals of all talents. Working to obviously outlined targets you’ll then execute this
plan.

Equal alternatives

We welcome and encourage functions from individuals of all backgrounds. Wheels for All is
dedicated to creating an inclusive tradition, by fostering a various workforce the place
everybody appears like they belong, variations are valued, and everybody can attain their
potential.

We’re actively looking for to diversify and to create a office that’s welcoming for all,
guaranteeing that our workforce is consultant of wider society and the communities we assist.
Now we have made a constructive dedication to using disabled individuals and supply disabled candidates
the choice of requesting that their software is taken into account underneath the phrases of our Assured
Interview Scheme (GIS). If you happen to want to apply underneath our GIS, please point out this in your cowl
e mail.

Background checks

As this position could, at instances, contain working in a regulated surroundings with younger individuals, any
supply will probably be conditional to passable background checks which features a prison document
test with the Disclosure and Barring Service and two references.

Workers advantages

We provide versatile working preparations and provides full assist for coaching to assist your
means to ship your position.

Utility: 

Please apply in writing by sending your CV and a protecting letter which incorporates
particulars of your present wage and expectations to [email protected].

You don’t
should be a bicycle owner to use for this position, however you do have to share our ardour to ship
our providers and revel in making a distinction to individuals’s lives.

Deadline for functions: Monday twenty third October 2023
With interviews being weeks commencing: thirtieth October 2023

Information safety

Wheels for All will solely course of and retailer your private data (this implies any
data that identifies or might determine you) for the needs of recruitment, after which
it will likely be securely disposed.

Wheels For All is dedicated to attaining fairness for all present and potential workers. We
don’t condone discrimination on the premise of age, incapacity, intercourse, sexual orientation,
being pregnant and maternity, race or ethnicity, faith or perception, gender identification, or marriage
and civil partnership. We consider that an inclusive office, the place individuals of various
backgrounds work collectively, ensures higher outcomes for all workers and the organisation as a
entire. We subsequently strongly encourage suitably skilled individuals from a variety of
backgrounds to use.