Marketing and Communications Specialist

Staff – Non Union

Job Category
M&P – AAPS

Job Profile
AAPS Salaried – Information Services, Level B

Job Title
Marketing and Communications Specialist

Department
Marketing and Communications Student Housing and Community Services

Compensation Range
$5,906.25 – $8,508.42 CAD Monthly

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date
July 15, 2023

Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.

Job End Date

Jan 31, 2024

Organizational Status

This position reports to the Senior Manager, Marketing and Digital Content, Student Housing and Community Services (SHCS), and works closely with peers from both Vancouver and Okanagan campuses. The Specialist will collaborate regularly with colleagues in the VP Communications and Student Communications Portfolio and others across campus as required. The Specialist may supervise staff involved in marcom projects, including Work Learn students. This position may also work closely with service providers on- and off-campus.

Work Performed

Marketing and Communications Plan Development and Measurement

• In consultation with key stakeholders, develops strategic marketing and communication plans for approval that reflect and support achievement of unit goals and objectives and includes key message development, asset creation, as well as strategies, tactics, budgets, timelines and success metrics.
• Plans and creates digital, social and print content plans that raises awareness as well as drives revenue and engagement.
• Assesses the effectiveness of established marketing and communications plan and makes recommendations for future.

Project Management and Coordination
 

• Develops, manages and executes campaigns (i.e. We Dig Good Food, Nutrition Month etc.) and other marketing and communications projects to ensure they meet established timelines, budgets, goals and objectives.
• Coordinates workflow between members of project teams, including communication channels, content contributors, user experience specialists, and external consultants.
• Communicates with key stakeholders with respect to project status, develops contingency plans and negotiates any necessary changes to timelines and deliverables.
• Creates, maintains and communicates project timelines, schedules and cost estimates that support the progress of initiatives, including post-mortem reports, analysis and recommendations for future improvements.
• Creates, produces and distributes a wide variety of digital and physical tactics.

Digital Marketing and Communications Projects
 

• Updates, optimizes and maintains multiple websites, including food.ubc.ca. Ensures content is of a high quality and consistent with the UBC brand. Defines project objectives, articulates user needs and identifies deliverables. Writes and manages web content. Works with designers on production for website elements including graphics, photos, and video. Develops and maintains web content style guides, standards and templates.
• Manages social media communications by crafting content plans and editorial schedules, sourcing emerging channels beyond Instagram, Facebook, Twitter and YouTube, and producing and actively participating in and monitoring communications. Engages in dialogues across community platforms. Monitors, listens, responds, refers and provides analysis and engagement metrics for all social media channels.
• Coordinates and prepares content for targeted email communication campaigns.
• Solicits, compiles and edits content for videos and blogs.
• Schedules and prepares content for digital signage.
• Tracks data, including: sales, attendance, exposure and web traffic. Maintains and prepares data reports for the marketing team and key shareholders.

Non-digital Marketing and Communications Projects

• Coordinates non-digital projects such as the design, production and installation of signage and menu systems, banners, posters, and other printed/physical materials as well as the creation of resource materials to support in-person communication activities.
• Prepares text for transfer to designers in final and approved state. Coordinates client and manager approvals at all project stages, and incorporates client/manager/editor changes to produce final copy.
• Provides input to the overall marketing budget.
• Manages and attends certain events within units, across and beyond campus. Tracks metrics from each event and incorporates learning into future plans

General

• Actively seeks out partnerships and develops relationships with other campus units and student groups in order to identify and leverage opportunities for collaboration.
• Ensures that initiatives effectively promote the objectives and key messages of SHCS, and are aligned with the VP Students communications strategy and the branding and reputation of UBC.
• Functions as a communications resource for all SHCS units, on both campuses, sharing expertise and developing intuitive and easy-to-use materials that allow unit staff to handle some communications tasks independently.
• Makes independent decisions and recommendations in areas of prioritizing, planning, and executing communications plans.
• Exercises judgment and tact in dealing with staff, faculty members, students, and alumni both across the university and externally.
• Maintains familiarity with major communications trends, issues, and technologies.
• Performs other related duties as required.

Consequence of Error / Impact of Decisions

This position represents the University as well as Student Housing and Community Services. Incorrect decisions or judgment will directly affect UBC’s reputation with students, faculty, staff, and the broader community. Incorrect decisions will affect the University’s ability to effectively communicate with its audiences, with a direct negative impact on the student experience.

Supervision Received

Works independently under general guidance from the Marketing and Digital Content Senior Manager, SHCS. Works closely with other SHCS marketing and communications staff and key stakeholders, keeping the Senior Manager informed.

Supervision Given

Supervises staff involved in specific marketing and communication projects as needed.

Minimum Qualifications

Undergraduate degree in a relevant discipline. Minimum of five years communications and marketing experience, preferably in large, complex organizations, or the equivalent combination of education and experience.

Preferred Qualifications

Education & Experience: Proven experience in strategic marketing and communications planning and project coordination. Ability to plan and implement a broad range of digital and non-digital communications projects. Experience in event coordination, including advertising, engaging the public and providing metrics after events. Experience using established and emerging social media channels for communication and audience engagement. Demonstrated understanding of web design and usability best practices.  

Skills: Computer experience required using content management systems, email marketing systems, SEO, various social media platforms and analytics programs (such as Google Analytics). Proficiency with using Adobe Creative Suite (primarily InDesign, Photoshop and Illustrator). Proficiency with CSS and HTML considered an asset. Adept in researching, selecting, testing and measuring traditional and innovative communications channels. Effective oral and written communication and interpersonal, presentation, and public relations skills. Background in English, technical writing, or other editing experience with English usage, spelling, grammar, and punctuation.

Collaboration: Ability to work effectively and collaboratively within a team environment. Exceptional service orientation and interpersonal skills. Able to work in an environment that is decentralized, complex, and with a diverse range of stakeholders. Demonstrated ability to work in a project-based environment and handle multiple and concurrent priorities.

Personal Attributes: Lives our team values by being a good listener and collaborator, consistently striving for excellence, being a creative problem solver and storyteller, innovative thought leader, entrepreneurial and resourceful, authentic and transparent. Strong leadership and motivational skills. Ability to exercise diplomacy, tact and discretion when working with confidential and/or sensitive information and in dealing with various levels of administration and external agencies. Ability to work independently. Ability to assess own performance and regularly report on project status.

Brand Alignment: Must have a deep understanding of branding. Exemplifies the attributes of UBC’s brand, including being bold, open to new ideas, adventurous, and fun, with a global perspective.