Marketing Automation and Campaign Manager

Job title:

Advertising and marketing Automation and Marketing campaign Supervisor

Firm

StarTech

Job description

Description :Are you enthusiastic about leveraging cutting-edge advertising know-how to drive impactful campaigns and nurture leads successfully? We’re searching for a dynamic Advertising and marketing Automation and Marketing campaign Supervisor to affix our workforce and spearhead our efforts in maximizing the potential of selling automation platforms.Reporting to the Director, MarTech Technique & Demand Era, your main focus will likely be on crafting, executing, and refining automated advertising campaigns that resonate with our target market. By leveraging your experience in advertising automation platforms, you will streamline our processes, optimize lead technology, and improve contact mapping and nurturing initiatives.Collaboration is on the coronary heart of what we do, and on this position, you will work intently with cross-functional groups to develop complete automation methods that align with our overarching advertising goals. From marketing campaign inception to evaluation, you will information the execution course of, making certain campaigns should not solely impactful but additionally constantly refined primarily based on efficiency metrics.In the event you’re able to make a significant affect, drive innovation, and play a pivotal position in shaping our advertising efforts, we invite you to use for this thrilling alternative.What you may be liable for:

• Develop and implement advertising automation methods to streamline lead technology, nurturing, and buyer engagement.
• Handle advertising automation platforms, together with configuration, integration, and optimization.
• Collaborate with builders to design automation aligned with enterprise necessities.
• Design and execute automated e-mail campaigns, lead scoring fashions, and workflow automation to drive engagement and conversion.
• Companion with advertising, gross sales, and merchandizing groups to outline automation objectives, viewers segments, and marketing campaign goals.
• Work with content material technique workforce to create and preserve advertising automation workflows for focused content material supply all through the shopper journey.
• Analyze marketing campaign efficiency metrics to evaluate effectiveness and determine optimization alternatives.
• Conduct A/B testing to refine marketing campaign parts for optimum affect.
• Implement information administration finest practices for segmentation and personalization.
• Present coaching and help on advertising automation platform utilization and finest practices.
• Keep knowledgeable on business developments and make suggestions for enchancment.
• Guarantee compliance with information safety rules and privateness finest practices in advertising automation campaigns.

Important {Qualifications}:

• Bachelor’s diploma in advertising, enterprise administration, laptop science, data know-how, or associated discipline required.
• Related work expertise and certifications in advertising automation platforms thought-about in lieu of formal diploma.
• Robust understanding of selling rules and finest practices.
• Information of CRM techniques (e.g., Microsoft CRM) and different advertising automation platforms.
• Potential to configure, combine, and optimize advertising automation instruments.
• Confirmed expertise designing and implementing automated e-mail campaigns, lead scoring fashions, and workflow automation.
• Analytical mindset to interpret marketing campaign efficiency metrics and derive actionable insights.
• Robust mission administration abilities for planning, executing, and monitoring advertising automation initiatives.
• Wonderful communication and interpersonal abilities for cross-functional collaboration and offering coaching and help.
• Consideration to element and talent to make sure compliance with information safety rules (e.g., GDPR, CCPA) and finest practices in information privateness and consent administration.

Most popular {Qualifications}:

• Superior levels akin to MBA with deal with advertising or know-how.
• Familiarity with laptop {hardware} panorama.

Advantages & Perks:

• Complete Profit Plan and RRSP/401K/Retirement Financial savings Plan Contribution Matching
• Aggressive Trip Coverage
• Health Subsidy
• Coaching and Growth Program
• Paid Charity Day and Common Firm Enjoyable Occasions
• StarTech.com Product Low cost
• Bonus Plan

About usWe’re within the enterprise of human-centered experiences beginning with yours. We consider delivering on our promise of “hard-to-find, made simple” begins with an worker expertise based in alternative, teamwork, empowerment, and curious minds all the time asking what if. Not solely does our dedication to the distinctive deepen relationships with our companions and prospects, it additionally ignites connection inside our workforce.Born and raised in London, Ontario, Canada and now taking over the world, we’re a vibrant and rising tech firm with a confirmed track-record of success. StarTech.com makes it simple for IT professionals across the globe to determine, discover, get and use the hard-to-find connectivity elements they should allow and improve their know-how options.Working in 26 nations globally, we’re proud to be included as one in all Canada’s Finest Managed Firms for 2023 and for the thirteenth consecutive 12 months. In 2022, StarTech.com was proud to be included in Monetary Submit’s FP500, a rating of Canada’s largest firms primarily based on income. We’re honoured to be named by Kincentric in 2019 as one in all Canada’s “Finest Employers” in addition to “one in all Canada’s quickest rising corporations” for a ninth 12 months in a row by “Revenue 500”.StarTech.com is an Equal Alternative Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, StarTech.com will present lodging all through the recruitment, choice and/or evaluation course of to candidates with disabilities. If chosen to take part within the recruitment, choice and/or evaluation course of, please inform Human Assets of the character of any lodging(s) that you could be require in respect of any supplies or processes used to make sure your equal participation.

Anticipated wage

Location

London, ON

Job date

Sat, 30 Mar 2024 01:41:57 GMT

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