Marketing Campaign Manager

Job title:

Marketing Campaign Manager

Company

Delbridge Solutions

Job description

Delbridge Solutions is growingDelbridge Solutions is one of North America’s fastest-growing technology companies. With offices in Canada, USA, Europe, and Costa Rica, we provide world-class software solutions and implementation services for Performance Management, Data Management, and Corporate Transformation. We celebrate and reward your achievements, fostering a culture where your performance is measured by our customers’ success. Your contributions not only drive our business forward, but also pave the way for your professional growth. At Delbridge, your positive impact is valued, opening new opportunities and career advancement for you.Marketing Campaign ManagerAs a Marketing Campaign Manager, you will play a pivotal role in shaping and executing our annual demand marketing campaigns aligned with the Delbridge GTM strategy, actively contributing to the generation of qualified leads. This position requires a strategic thinker with a robust understanding of omnichannel marketing, and the ability to drive cohesive, brand-consistent, and compelling campaigns across multiple platforms.What You’ll do as a Marketing Campaign Manager:

• Annual Planning and Strategy Development: Create and oversee the annual plan for demand marketing campaigns, ensuring alignment with the Delbridge GTM strategy.
• Omnichannel Marketing Strategy: Develop and implement a comprehensive marketing strategy that integrates marketing campaigns, product launches, evergreen content, events, and partnerships.
• Collaboration and Stakeholder Management: Partner with sales and marketing stakeholders to define campaign messaging, target markets, buying personas, and behaviours.
• Campaign Leadership: Lead the planning, development, and execution of demand marketing campaigns across various marketing channels, maintaining a consistent brand voice and identity.
• Measurement and Reporting: Collaborate with cross-functional teams to develop clear measurement plans and KPIs, focusing on the generation of leads. Routinely report on performance results and optimization strategies and provide data-driven recommendations for continuous improvement.
• Budget Management: Own the planning and management of campaign budgets, ensuring efficient allocation and utilization of resources.

What You Need to Do the Job:

• 3+ years of B2B marketing experience as a Campaign Strategy Manager, Digital Marketing Manager or ABM marketer.
• Proficiency in using Customer Relationship Management (CRM) software to manage and analyze customer interactions and data throughout the customer lifecycle.
• Proven experience successfully developing and implementing Account Based and Omnichannel marketing strategies.
• Profound understanding of customer and prospect audiences at the company, team, and individual contributor levels.
• Exceptional storytelling skills with the capability to craft and adapt compelling messages that inspire prospects and customers to rethink their challenges.
• Strong strategic thinking and analytical skills.
• Proficiency in budget management and performance reporting.
• Ability to lead and influence cross-functional teams.

What will Give You an Edge:

• Adaptability and Resilience: Your flexibility in adapting to changes and resilient in overcoming challenges, always maintaining focus on what is really important.
• Results-Driven: You place a strong emphasis on the quality of your work, evaluating the outcomes you bring with a continuous improvement mindset.
• Collaborative and Team-Oriented: While individual performance is crucial, you value teamwork and support your colleagues to collectively achieve the company’s goals.
• Customer-Centric: You understand that customer success is directly tied to our success, so you prioritize customer needs and strive to exceed their expectations.

The Typical Perks You’d expect:

• Extended health care benefits for you and your dependants.
• Additional compensation options and quarterly rewards.
• A Hybrid work environment with 4 days working from home.
• Career advancement opportunities.
• Company events.

We welcome and encourage applications from individuals of all backgrounds, experiences, and perspectives, as we believe that diversity drives innovation and strengthens our team. Delbridge Solutions is dedicated to providing equal opportunities for all, accommodations are available for people with disabilities upon request by sending an email to hr@delbridge.solutions#HybridPowered by JazzHR

Expected salary

Location

Toronto, ON

Job date

Tue, 23 Jul 2024 22:37:12 GMT

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