Marketing & Communications Manager (12 Month Contract)

Job title:

Marketing & Communications Manager (12 Month Contract)

Company

Friday Harbour Resort

Job description

Role Summary
The Marketing & Communications Manager plays a key role in shaping the strategic communications and marketing initiatives of Friday Harbour Resort. This position focuses on developing and executing integrated communication plans to engage homeowners, members, guests, and the public, while also delivering marketing initiatives that drive traffic, build brand awareness, and achieve profitability goals. The role requires strong expertise in content creation, media strategy, and brand management across print, digital, email, and social media platforms.
Responsibilities
Strategic CommunicationsDevelop and execute strategic communication plans tailored to specific market segments, including homeowners, members, and leisure customers, ensuring consistent and cohesive messaging
Oversee internal communication strategies to foster a sense of community and belonging among homeowners and members
Manage and maintain the resort’s public-facing communications, ensuring alignment with Friday Harbour’s branding and values
Act as the primary liaison for media relations, including handling media inquiries, developing press releases, and hosting media visits
Create and edit written content for promotional materials, media releases, email campaigns, website copy, and social media platforms
Lead the development of messaging for special events to enhance visibility and participationMarketing DeliverablesCollaborate with the Marketing Director to create and execute seasonal marketing plans designed to attract new visitors and build customer loyalty
Plan, implement, and evaluate marketing campaigns across multiple channels, including digital advertising, social media, and email
Manage the design, development, and execution of media and advertising plans, ensuring cost-effective strategies and maximum ROI
Analyze market trends, competitor activities, and campaign performance to inform and optimize marketing strategies
Support brand initiatives to position Friday Harbour as a premier resort destination in North America
Oversee the production of marketing collateral and ensure alignment with brand standardsSocial Media and Digital StrategyManage and maintain social media presence across all platforms, including proactive and reactive engagement with audiences
Implement strategies to increase followers, engagement, and overall brand presence on social media
Monitor digital performance metrics and adjust strategies as needed
Coordinate website updates to reflect current marketing and communication prioritiesStakeholder CollaborationBuild and sustain relationships with key business partners, stakeholders, and external vendors
Coordinate cross-departmental initiatives to ensure alignment of marketing and communications goals
Provide marketing and communication support for events and programming, including on-site presence when requiredAdditionalCompliance with all safety regulations of assigned tasks, and ensure a clean and safe working environment with active participation in the health and safety program
Adhere to all environmental policies and programs as required
Other duties as assignedRequirementsPost-secondary education in Communications, Marketing, or a related field
3 to 5 years of experience in communications and marketing, including brand management, content creation, and public relations
Proficiency in digital marketing tools and platforms, including social media management, email marketing, and SEO
Strong understanding of brand identity and ethical marketing practices
Hands-on experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and web design tools (e.g., Canva)
Proven track record in creating and executing successful email, internet, and direct marketing programs
Knowledge of ethical marketing best practices and associated regulations, including PIPEDA
Familiarity with HTML, email design, and web-based tools such as Constant Contact and MailChimp is an asset
Experience with search engine optimization (SEO), pay-per-click advertising (PPC), and social selling tools
Strong project management and organizational skills, including familiarity with project management software
Ability to build and maintain relationships with key business partners and stakeholders
Portfolio of writing samples demonstrating proficiency in various formats
Strong verbal and written communication skills
Detail-oriented and capable of working with a high degree of accuracy
Ability to multi-task and thrive in a fast-paced environment
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and experience with desktop publishing toolsWorking ConditionsMust be able to work flexible hours including evenings, weekends and holidays
Required to move, lift, carry, pull and place objects weighing less than or equal to 25 pounds without assistance
Stand, sit or walk for an extended period of time or for an entire shift
Reach overhead and below the knees, including bending, twisting and pulling

Expected salary

Location

Innisfil, ON

Job date

Sun, 12 Jan 2025 05:47:39 GMT

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