Marketing & Communications Manager

About The Role

We are looking for a highly motivated and creative Marketing & Communications Manager who
can work well in a team and deliver on our visitor marketing strategy. This role has responsibility
to implement the National Visitor Marketing (NVM) and communications strategy for WWT Slimbridge
Wetland Centre, ensuring alignment with the WWT visitor proposition and brand. This includes:

• Leading visitor recruitment marketing initiatives.
• Developing and delivering a communications plan to engage existing visitors, including
  individuals and groups, to enhance retention.
• Create and deliver an advertising strategy (broadcast, OOH, print and digital) and work
  with media partners and other key stakeholders to both deliver and track to ensure ROI and
  ROAS.
• Creating and delivering a PR and content strategy with tailored KPIs to support broader
  communication objectives.
• Creating and delivering a digital content strategy with tailored KPIs to support broader
  communication objectives.
• Create and deliver an email marketing strategy with tailored KPIs to support WWT Slimbridge
  communication objectives
• Working with the Marketing Executive, create and deliver a social media strategy to provide
  growth in WWT Slimbridge’s reach and engagement

The primary goal is to strengthen brand awareness and grow the visitor base within the centre’s
regional catchment area. Working closely with the NVM Manager, this role is responsible for
developing a targeted marketing and communications plan for the centre to achieve agreed
visitor growth and retention targets.

This is a permanent position, working 37.5 hours per week, 5 days out of 7, including some
weekends and bank holidays. Hybrid working is possible with this role with a minimum of 3 days a
week on site at Slimbridge.

About You

To join as our Marketing and Communications Manager you will be self-motivated with a higher education or professional qualification in Marketing e.g. Chartered Institute of Marketing Diploma, or Digital Marketing Qualification. You will have:

• substantial and demonstrable experience in marketing and PR for a consumer facing (B2C)
  organisation.
• experience of delivering multimedia marketing plans
• strong networking and influencing skills to foster good media relations and PR
• a passion for driving brand awareness through our visitor marketing strategy.

You will join a warm, vibrant and encouraging team and a charity that contributes to a more
sustainable future and also helps people and nature thrive. For more information please see the job
description and click apply. 

About Us

We’re WWT, and we’re on a mission to restore the super-powered ecosystems we call
wetlands. There’s never been a more important moment for our work, and we’ve got some
phenomenal people on the case.

Whether they’re taking a new visitor under their wing, or conducting ground-breaking research
further afield, our team are second to none. And there’s nothing we love more than watching
them soar.

Whatever you do here, you’ll be helping to restore wetlands and unlock their power. So, the
only question left is, what role will you play?

Why you’ll love working at WWT

• Wake up every day knowing your work is helping to restore wetlands, and our world
• Be surrounded and inspired by our team of passionate, dedicated people
• 33 days annual leave (which goes up to 38 days after 5 years of service) – this includes
  bank holidays and you have flexibility to take those days whenever you want
• Free entry to all our wetland centres, including your family
• Free car parking and secure bike storage areas
• Colleague discount on shopping and memberships
• Cycle to work scheme
• Contributory pension scheme
• Life Assurance of three times your salary, for peace of mind for your loved ones
• Independent personal, workplace and financial advice from Care first

WWT is an equal opportunities employer and all applications will be considered solely on merit.