Marketing Delivery Specialist

Job title:

Marketing Delivery Specialist

Company

Scene+

Job description

Who we areJoin Scene+ and be part of Canada’s most robust lifestyle loyalty program with over 15 million members and growing! We are a trusted brand, driven by the belief that there’s always something to look forward to with rewards for every kind of life. Our goal is to become Canada’s favourite loyalty program by nurturing our Members with rewards their way.We’re the exciting joint venture of Cineplex, Empire, and Scotiabank, blending the energy, optimism, and atmosphere of a startup with the support of three iconic Canadian companies. With over 100 team members and plans to grow more, we’re an emerging, responsive company. We offer collaboration, accountability, challenges, and rewards to everyone who joins us.Our motto is “Love what’s next,” and we believe it applies to your career too. Join us to help evolve the program, collaborate with amazing teams, and love what lies ahead.Who we needWe are seeking a technical Marketing Delivery Specialist to join our data-driven marketing team for a 12-month contract with the possibility of extension. You will implement and execute customer engagement strategies by creating personalized multi-channel campaigns.This is a hybrid role, working 2-3 days per week in our office.What’s in it for you:Impact. You will be part of an in-house team working with big-name national brands. You will play a key role in driving our marketing efforts to new heights by leveraging our Customer Data Platform (CDP) and Salesforce Marketing Cloud (SFMC) capabilities. Your work will be experienced by millions of Canadians.Exposure. You will work alongside a supportive manager who will mentor you. You will be part of a team that prioritizes inclusivity and collaboration and invites fresh perspectives. Whether you want to move into other aspects of data-driven marketing here, in another area of our business or elsewhere, you will have gained in-depth exposure to cutting-edge tools and data science techniques.As our new Marketing Delivery Specialist, you will:

• Develop journeys. You will implement end-to-end customer journey workflows in SFMC, focusing on email and push notifications. You will use CDP or SFMC’s segmentation capabilities to identify target audiences based on various criteria, such as demographics, behaviour, preferences, and engagement history. You will develop strategies for different customer segments, tailor journeys to meet specific marketing objectives, and personalize messaging to maximize engagement.
• Execute campaigns. You will collaborate with cross-functional teams, including marketing channel strategists, designers, and data analysts, to define campaign objectives, target audience, and messaging.
• Implement automated and triggered campaigns. You will use SFMC automation tools like Journey Builder and Automation Studio to streamline campaign execution and enhance member experiences. You will set up and test the delivery of timely and personalized email communications based on customer actions and predefined triggers.
• Optimize. You will monitor and analyze campaign performance metrics, such as open rates, click-through rates, conversions, and ROI. You will leverage data insights to identify areas for optimization and enhancement within channel journeys. You will conduct A/B testing and implement data-driven optimizations to improve campaign effectiveness.

You bring:

• The experience. You have an understanding of marketing automation, customer journey mapping, multi-channel marketing strategies, and utilizing data-driven insights and segmentation to develop personalized marketing campaigns.
• The technical skills. You have experience using a CRM to build email campaigns. Ideally, you have exposure to using Salesforce Marketing Cloud. You have experience with HTML. Familiarity with SQL and a scripting language would be a bonus. You are comfortable learning and using new tools.
• The drive. You have a growth mindset and a results-oriented approach. You can balance priorities, change direction based on shifting needs, and simultaneously manage multiple campaigns and deliverables.
• The interpersonal skills. You have professional written and verbal communication skills. You can build trust, influence decisions, and work closely across teams and with stakeholders. You are highly collaborative, with a deep appreciation for diverse ideas and approaches.

Join us.At Scene+, we cultivate an innovative and collaborative environment. Guided by our values, we aim to exceed the expectations of our partners and members.Member Focus: We prioritize the needs and experiences of our members in everything we do.Teamwork: We believe in the power of collaboration and working together to achieve our goals.Continuous Improvement: We strive for excellence by constantly seeking ways to improve and innovate.Integrity: We uphold the highest standards of honesty and transparency in our actions.Results Driven: We are committed to achieving outstanding outcomes and delivering value.Passion: We are passionate about our work and dedicated to making a positive impact.We offer:Perks: Enjoy a competitive salary and benefits package, performance-based bonuses, and extra rewards from our owners, including discounted rates on mortgages, banking, movies, and more.Warmth: We foster a genuine culture where relationships, knowledge sharing, and creativity thrive.Growth: Working for Scene+ offers exposure to a range of industries represented by our owners and partners. You’ll have the chance to work on diverse initiatives, collaborate with cross-company teams, and expand your career path options both internally and with our owners.What you can expect from our interview process:

• A virtual interview with a Talent Advisor discussing your interest in the role and the company.
• An interview with the Hiring Manager and another Senior Manager to share more about how your experience aligns with the team’s needs and to learn about their work. It’s a chance to ask questions about the company and the role.
• An interview with the Marketing Director, CRM and Loyalty, to share why you are interested in joining the Marketing team at Scene+.

Apply now.If you have 70% of what we’re looking for and 100% authenticity and passion, express your interest here. Please contact us by email at [email protected] and let us know what accommodations or assistance we can provide you during the application process.At Scene+, we’re committed to diversity, equity, and inclusion. We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions. We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.#LI-Hybrid
#LI-DNIPowered by JazzHR

Expected salary

Location

Toronto, ON

Job date

Thu, 29 Aug 2024 06:13:43 GMT

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