Marketing Executive (12 month maternity cover)

Job title:

Marketing Executive (12 month maternity cover)

Company

Informa Connect

Job description

Company DescriptionWe’re part of Informa, a global business with a network of trusted brands in specialist markets across
more than 30 countries, and a member of the FTSE 100.Our purpose is to connect our customers to information and people that help them know more, do more
and be more. No other company in the world helps more people share professional knowledge or make
business connections.We run around 800 events each year, create digital platforms based on engaging news and information
content, and operate professional development programmes for individuals and businesses.Job DescriptionThe Digital Learning team within Informa Connect is responsible for creating and delivering high-value professional development learning online – either in collaboration with academic partners or independently. Multiple industries and multiple learning formats covered, with particular sectoral expertise in maritime, energy, law, security, transport and financial markets. Our team cover all aspects from marketing, sales, operations, platform, instructional design and production. Academic partners include Liverpool John Moores University, North Kent College, Queen Mary University, King’s College, and Middlesex University.(12 month maternity cover)As a Marketing Executive you will be a key player in the marketing team of Informa Connect – Digital Learning. Your primary responsibility is to drive the promotion of the Lloyd’s Maritime Academy brand and courses, to generate leads, boost sales, and create a positive image. This role involves a blend of strategic planning, creativity, and analytical skills.Role objectives and Key Actions:1. Drive Customer (Student) Acquisition:

• Objective: Attract new students to the business through targeted marketing efforts.
• Key Actions: Implement data-driven email marketing campaigns, optimise digital advertising (e.g., PPC, social media ads), improve SEO to increase organic traffic, and develop lead generation strategies like webinars, free trials, and promotions.

2. Boost Sales and Revenue:

• Objective: Increase sales and revenue through effective marketing strategies.
• Key Actions: Design and execute promotional campaigns, optimise the sales funnel, provide special offers and discounts, and enhance the e-commerce experience to improve conversion rates.

3. Increase Brand Awareness:

• Objective: Enhance the visibility and recognition of the brand within the target market.
• Key Actions: Develop and execute a comprehensive branding campaign, leverage social media platforms, and utilise content marketing strategies to create buzz around the brand.

Qualifications

• 1-2 years’ working in a marketing
• Demonstrated knowledge of Digital Marketing
• Experience with lead generation marketing
• BSc/MSc degree in business, marketing, journalism or related
• Ability to set goals and execute under tight deadlines
• Strong attention to detail
• Strong copywriting skills in the English language
• Effective project and time management
• Hand-on experience with a range of print and digital marketing channels

Additional InformationWe work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s
some of what you can expect when you join us. But don’t just take our word for it – see what our
colleagues have to say at LifeAt.Informa.comOur benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and

most of us balance time in the office with time working remotely

• Great community: a welcoming culture with in-person and online social events, our fantastic

Walk the World charity day and active diversity and inclusion networks

• Broader impact: take up to four days per year to volunteer, with charity match funding

available too

• Career opportunity: the opportunity to develop your career with bespoke training and

learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn
Learning. When it’s time for the next step, we encourage and support internal job moves

• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and

the chance to work from (almost!) anywhere for up to four weeks a year

• A flexible range of personal benefits to choose from, plus company funded private medical

cover

• A ShareMatch scheme that allows you to become an Informa shareholder with free matching

shares

• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living

subsidy, access to health apps and more

• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.At Informa, you’ll find inclusive experiences and environments where all perspectives and backgrounds
are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.See how Informa handles your personal data when you apply for a job here

Expected salary

Location

London

Job date

Sat, 07 Dec 2024 23:52:37 GMT

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