Marketing Executive

Job title:

Marketing Executive

Company

Cathay Pacific

Job description

• BIM – Brand, Insights & Marketing Communications
• London, UK
• Cathay Pacific
• Application Deadline

02 Nov 2024Role IntroductionTo support the Regional Marketing Manager and coordinate with local markets and agencies to adapt regional and Head Office material for effective local use.Key ResponsibilitiesRevenue Generation and Campaigns

• Adapt Head Office campaigns to be effective in the local market
• Ensure the effectiveness of local campaigns by checking local language and cultural considerations
• Actively leverage local contacts, insights and opportunities to drive additional revenue, develop new fare products, and segments
• Actively promote ancillary features to assist in revenue generation

Partnerships

• Build and maintain partnerships aligned with global partnerships strategy to promote fares and ancillary revenue
• Brief local agencies to deliver campaign concepts through to production, execution including analysing the results and identifying areas for improvement

Insights Gathering, Reporting and Collateral

• Provide the regional team with insights into regional monthly competitive intelligence on major news
• Raise local marketing collateral requirements to the Regional Head
• Ensure stock and orders of collateral is maintained to appropriate levels

Agency Management

• Assist to prepare marketing briefs for local marketing materials / needs

Loyalty

• Devise and execute regional Asia Miles membership recruitment campaigns aligned with Head Office initiatives

E&AEmergency and Accident and Crisis Response responsibilities as requiredRequirementsAcademic Qualifications

• High school graduation
• Certification in a Marketing field is an advantage

Knowledge, Skills, Training and Experience

• Minimum of two years’ recent experience in marketing field
• Fluent in spoken and written English
• Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work
• Capable of working on multiple projects simultaneously
• Communications style is naturally aligned with Cathay Pacific’s style

All applicants must have the right to live and work in the UK.

Expected salary

Location

London

Job date

Sun, 20 Oct 2024 02:02:57 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (globalvacancies.org) you saw this job posting.