Marketing Executive

Are you interested in renewable energy and the challenges associated with marketing of products and software? If so, we have an exciting opportunity for you!

Who we are

We’re primarily a distributor of components of renewable energy systems – from solar panels to batteries and heat pumps.

Midsummer is one of the UK’s leading distributors of renewable energy systems, providing solar and heat products to thousands of installers across the UK. We are also proud creators of two cutting-edge design software systems, Easy PV for designing PV systems, and Heatpunk for designing heat pump systems.

Midsummer hasn’t always looked this way. We have evolved significantly since our MD founded Midsummer from his houseboat in 2005 with a focus on offgrid PV systems. As the UK solar industry has evolved, Midsummer also began supplying and installing larger grid-connected PV systems, before focusing on distribution and software design.

We have grown rapidly in recent years but our values have remained the same. We are fundamentally driven by a desire to make a positive impact in the world. This care for the environment has shaped the identity and culture of Midsummer since day one, and continues to unite our growing team and drive us to be the best at what we do.

Midsummer is listed (No.32) in ‘Cambridgeshire’s Top 100 companies’ in 2023.

The role

We’re looking for a passionate marketing exec to join an award-winning renewable energy firm with a difference! You’ll be part of a small marketing team, reporting to the Head of Marketing, and be fully immersed in promoting our products, training and services, through which we support installers’ networks with the latest products to market. This role will be based at the Cambridge office:

• Working with the Head of Marketing to plan & drive targeted campaigns, using the full marketing mix including social media, website, advertising, PR, literature and events
• Creating responsive and professionally structured social media posts, update websites & landing pages – plus analysis and reporting of digital activities
• Creating literature, adverts and collateral using Adobe Creative Cloud apps and services, Canva and other programmes
• Creating email promotions and newsletters using our bespoke in-house emailer
• Writing content & news for blogs and case studies, and liaising with key media for PR opportunities

Responsibilities

• Plan and write copy for email marketing and social media campaigns
• Produce creative sales materials to enable the sales team to effectively promote our products.
• Execute marketing campaigns to drive product awareness and demand.
• Monitor market trends and customer feedback to identify opportunities for product enhancement.
• Measure and analyse the effectiveness of marketing initiatives and provide recommendations.
• Work with our teams on the strategy and marketing materials for large trade shows, like Solar & Storage Live.
• Working with the software leadership team to develop comprehensive product marketing strategies aligned with the company’s goals.
• Conduct market research to identify customer needs, market trends, and competitors.
• Collaborate with cross-functional teams to create product launch plans and go-to-market strategies.
• Craft compelling messaging and marketing collateral to effectively communicate product value, including helping us plan and build new websites for Easy PV and Heat Punk.
• Adaptive and flexible to manage a variety of inbound tasks.
• Responsive and proactive monitoring of social media platforms

Who we’re looking for

We are looking for an enthusiastic and effective individual who is experienced in, and prides themselves on delivering first-class product marketing. Ideal candidates will meet the following requirements:

• Degree qualified or relevant experience in a marketing communications role
• Proven experience in creative product marketing and promotions.
• Experience with the editing of html in a website and email applications.
• Good understanding of customer segmentation and product positioning.
• Excellent written and verbal communication skills for crafting compelling content.
• Ability to collaborate with cross-functional teams and manage multiple projects.
• Familiarity with marketing tools.
• Good IT knowledge (Google Apps) with experience of Adobe Creative Cloud, Canva, Hubspot.
• Experience of using social media for marketing, both paid for and organic
• Strong at creating engaging and well written communications
• Well organised with the ability to multi-task, and have a keen eye for detail
• An interest in recent advancements in the renewable energy sector

Don’t meet all these requirements? Don’t worry, you might still be the right person for the job. If you have enthusiasm and potential we want to hear from you!

What it offers

You will be working in the relaxed environment of the Cambridge office, just minutes from Milton Country Park. There’s a constant buzz of activity with interaction between the different departments.

• Company pension scheme
• Competitive salary of £28,000 – £31,000 depending on experience
• Bike2Work Scheme (onsite bike repair facilities) and EV Scheme
• Annual profit share
• Relaxed working environment
• Great social teams to join
• (we’ve saved the best for last) The fabulous Tuesday organic veg bag