Marketing Manager

Job title:

Marketing Manager

Company

Semios

Job description

Who we are:We are a bunch of people who really care about agriculture, food and the challenges facing farming. We want to help farmers with data driven decision making to help nature feed a growing population. Join our team of expert engineers, agronomists, entomologists, crop researchers, and data scientists who are continually conducting research to help drive innovation in agriculture.Semios is a market leader in leveraging the internet-of-things (IoT) and big data to improve the sustainability and profitability of specialty crops. With 500 million data points being reported by our sensors every day, we leverage our big data analytics, such as in-depth pest and disease modeling, to empower tree fruit and tree nut growers with decision-making tools to minimize resources and risks.Our innovative work has received several industry awards:
– Selected as winner of the “Overall Smart Irrigation Company Of The Year” award. – Named as one of the companies which recognize homegrown innovation in sustainable technologies in Canada. – Selected as winner of the “Pest Management Solutions of the Year” award. – Selected as 1 of 9 companies for the inaugural Google for Startups Accelerator Canada cohort, who are all using technology to solve complex challenges. – Identified as one of the companies best positioned to solve tomorrow’s clean technology challenges.One of our partners produced this short which shows what we do and our positive environmental impact.We know our journey is only achievable by having a great team who shares ideas, tries new things and learns as we go.Who you are:Motivated by meaningful work, you are looking for more than just a job; you want to work for a dynamic, growing company that finds solutions to real-life problems, such as helping the world reduce the use of pesticides and helping nature feed a growing population. Your ideal work environment includes a collaborative team spirit with the opportunity to learn and grow as you take the initiative to try new things.We are seeking a highly experienced and motivated Marketing Manager to join our team in Vancouver. In this role, you will lead and execute strategic marketing projects, mentor junior staff, and play a crucial role in driving the overall marketing strategy. Your expertise will help elevate our brand, engage our audience, and support our growth objectives.What you will do:

• Strategic Planning and Execution:

• Develop and implement comprehensive marketing strategies that align with company goals.
• Lead major marketing projects from concept to execution, ensuring they are completed on time and within budget.
• Team Leadership and Mentorship:

• Provide leadership, guidance, and mentorship to junior marketing staff.
• Foster a collaborative and high-performing team environment.
• Campaign Management:

• Plan, execute, and optimize multi-channel marketing campaigns, including digital, social media, content marketing, email, and events.
• Analyze campaign performance and make data-driven recommendations for improvement.
• Brand Management:

• Ensure brand consistency across all marketing materials and communications.
• Develop and maintain brand guidelines and standards.
• Content Development:

• Oversee the creation of high-quality content that resonates with our target audience.
• Collaborate with content creators to produce compelling stories, case studies, sales collateral, slide decks and thought leadership pieces.
• Market Research and Analysis:

• Conduct market research to identify trends, opportunities, and competitive insights.
• Use data and analytics to measure marketing effectiveness and inform strategic decisions.
• Stakeholder Collaboration:

• Work closely with cross-functional teams, including Sales, Product, and Customer Support, to align marketing efforts with business objectives.
• Build and maintain relationships with external partners, agencies, and vendors.

RequirementsWe want you to succeed so you will need:

• 5-7+ years of professional experience in marketing, with at least 2 years in a managerial role and extensive experience in digital marketing, content marketing, and social media.
• Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree is a plus.
• Proven track record of leading successful marketing projects and campaigns.
• Proficiency with marketing tools and platforms (e.g., Google Analytics, CRM systems, marketing automation software).
• Familiarity with SEO, SEM, and PPC strategies.
• Strong leadership and team management skills.
• Excellent strategic thinking and analytical abilities.

Salary range: $87,000 to $102,000 per yearPlease note that the base pay offered may vary based on factors including but not limited to knowledge, skills and experience, as well as business and organizational needs.BenefitsWhy this is the opportunity for you:

• Sleep better knowing you’re making the world a better place through more sustainable food production
• Opportunity to contribute and make an impact by working on meaningful projects
• Work with a team that values fun, laughter, and each other in a collaborative and casual work environment
• Flexible, hybrid working arrangements and strong work-life balance culture
• Multiple office locations, convenient via transit and bike paths
• Extended medical plan with a Health Spending Account with premiums paid by the company
• Group RRSP, which includes a 3% company paid match after three months of employment

At Semios, we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. We know that our differences often can bring about innovation, excellence and meaningful work—therefore, people from all backgrounds are encouraged to apply to our positions. We believe that different perspectives and backgrounds are what make a company flourish and we welcome everyone.

Expected salary

$87000 – 102000 per year

Location

Vancouver, BC

Job date

Sat, 29 Jun 2024 22:15:34 GMT

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