White Ash Group
Job title:
Marketing Manager
Company
White Ash Group
Job description
Marketing Manager – 2389408Toronto, ONAbout: White Ash Group is currently recruiting a Controller to join a fully licensed cannabis company.Marketing & Campaign Management:· Co-develop and implement comprehensive brand strategies that align with company goals and market trends· Oversee brand positioning, messaging, and identity to ensure consistency across all touchpoints· Manage the update of company’s digital footprint, refreshing the necessary content (new strains, blog posts, etc.) and optimizing the content for UX· Plan and manage content for content (Instagram, Twitter, e-newsletter) to coincide with product launches, events and brand initiatives· Work in conjunction with third party graphic designers to create various marketing assets, in accordance with our Brand Standards· Work with third party photographer to sufficiently support all content capture requirements, fulfilling requirements from product listings to social postsTrade Marketing & Sales Support:· Manage the creation and deployment of all key trade tools, including but not limited to strain cards, sell sheets, retail displays, etc.· Manage trade tool distribution platforms, ensuring smooth deployment and sufficient on hand inventory· Manage all key trade education channels, developing & optimizing the content that supports our retail education strategy· Collaborate with internal teams (sales, product development, customer service) to ensure cohesive marketing efforts· Manage experiential strategy, coordinating all elements from asset development to day of execution detailsProduct Launch & Innovation:· Collaborate with the head of marketing on innovation pipeline, based off refined understanding of consumer segment needs and· Coordinate and manage product launches, ensuring effective communication and promotion across all channels· Oversee the new product submission process cross Canada, ensuring all elements of the submission are delivered for launch· Co-Manage monthly insights reporting to be presented to senior leadership team, overviewing category, brand, format etc. trendsMust Have’s:· 5+ years of experience in brand management, marketing, or a related field with 2+ Years Cannabis experience· Proven track record of developing and executing successful brand strategies and marketing campaigns.· Ability to work independently· A come-with-solutions attitude· Ability to voice opinions· Strong analytical skills with the ability to interpret data and make data-driven decisions.· Excellent communication and interpersonal skills.· Creative thinker with a strong attention to detail.· Proficient in marketing software and tools, including CRM, analytics, and project management platforms.White Ash Group and the companies it represents are Equal Employment Opportunity employers that values the strength of diversity within the workplace. All qualified applicants, regardless of race, colour, religion, gender, sexual orientation, marital status, gender identity or expression, nationality, age, disability or veteran status, or any other characteristic protected by applicable law, are strongly encouraged to apply.
Expected salary
Location
Toronto, ON
Job date
Thu, 11 Jul 2024 07:41:08 GMT
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