Marketing Manager – Acute Therapies

Job title:

Marketing Manager – Acute Therapies

Company

Baxter

Job description

Vantive: A New Company Built On Our LegacyBaxter is on a journey to separate our ~$5B Kidney Care segment into a standalone company. Vantive* will build on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to the people we serve. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us.At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us are driven to help improve patients’ lives worldwide. Join us as we revolutionize kidney care and other vital organ support.*Completion of the proposed separation of Kidney Care from Baxter into a standalone company (to be named Vantive) remains subject to the satisfaction of customary conditions.Your Role at Baxter:In this role, you will:Lead, or co-lead marketing activities associated with the Acute Therapies product portfolioDevelop go-to-market strategiesAchievement of financial growth targets for key productsStrategy development and management of core Acute Therapies products and marketing programs.Planning and execution of marketing programs and promotional activities.Ongoing market research and analysis of product performance, customers, and competitive trends.Support for development of business unit strategic plans and operating plans.Interface with global and local cross-functional stakeholders to ensure alignment with local execution.Develop key customer relationships with Key Opinion Leaders, Providers and Policy Makers.What you’ll be doing:Strategic Business PlanningSupport the development of annual marketing plans for the Acute Therapies portfolioCreates and supports initiatives for strategies, branding, product positioningSupport market research and insights activities, monitor and analyze the environment, identify business opportunities and provide insights into the planning processManage the core portfolio and ensure delivery to plan on sales and GP, while effectively managing promotional marketing spendsWork cross functionally with clinical, sales, medical and market accessMarketing Program Development & ExecutionProvide brand level leadership to the commercial team and customers nationally, while raising brand awareness through communication and best practice sharingSupport the planning and execution of impactful brand strategies and commercial plans by working closely with both internal and external partnersSupport the development and execution of marketing programs and promotional activities that drive portfolio growth across the countryCreate and maintain marketing content sales tools and marketing materials and ensure their effective use by the sales and clinical teamCampaign management across various channels, including digital, social media, print and eventsBrand Portfolio ManagementEnsure the portfolio stays relevant and continuously working to manage lifecycles and profitability, lead rationalization and/or discontinuation effortsSupport product forecasting and demand planning, work with supply chain, regulatory, and/or quality to manage customer complaints and/or other product related issues.Supports the pricing and contract strategy for core portfolioWhat you’ll bring:Bachelors level degree with related experience (business, marketing, science)Previous commercial (sales or marketing), Critical Care or dialysis experiencePrevious experience in healthcare or medical device industry2-3 years marketing experienceCommunication skills – excellent written, verbal and presentation skillsSelf-starter, works autonomouslyExecution orientedCritical thinkingProject management and strong organizational skills, manages ambiguityExcellent team work and influencing skillsUnderstanding of business / marketing processesExcellent computer skills, MS Office, Kofax, salesforceNice to have:Masters level degree with related experience3 years sales marketing experienceLeading cross-functional teamsBilingual – French/EnglishBaxter is committed to supporting the need for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission.#LI-BT1Reasonable AccommodationsBaxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the here and let us know the nature of your request along with your contact information.Recruitment Fraud NoticeBaxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our .

Expected salary

Location

Mississauga, ON

Job date

Sat, 21 Sep 2024 05:13:14 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (globalvacancies.org) you saw this job posting.