Marketing Manager Quaker Breakfast Portfolio
PepsiCo
Overview:We are hiring a Marketing Manager to help grow Quaker’s Breakfast Portfolio. This position reports to the Senior Marketing
Manager – Quaker Breakfast Portfolio (Oats, Ready to Eat Cereals, Baking Mixes & Pancakes).A change leader and influencer, this person has responsibilities critical to driving short and long-term synergies across projects that span the total Breakfast portfolio (Oats, Baking, Pancakes & Mixes) initiatives and direct ownership over PepsiCo’s total Ready to Eat Cereal brands (Quaker Harvest Crunch, Quaker Squares, Life Cereal, & Captain Crunch).What you can expect from us:
Responsibilities:
Review, Total Connections Planning, Annual Operating Planning, Innovation Planning, and Commercialization that are
grounded in consumer insights that ultimately, create consumer demand and drive positive share growth. * Create consumer-centric plans on Quaker Harvest Crunch and key Breakfast portfolio initiatives by leading consumertouchpoints, which include brand positioning, communications, media, in-store, sampling, and experiential initiatives,
while managing internal stakeholders and external partners. * Budget ownership and accountability to the total advertising and promotional budgets for the Quaker Ready to EatCereals budget, which will include building, maintaining, and maximizing ROI across all initiatives. * Partner with PepsiCo’s internal stakeholders (Digital, Insights, Customer Development, Supply Chain, Regulatory, Legalteams) and external agency partners to bring to life strong consumer and commercial plans.
Wire & collaborate with the Global & US Quaker Breakfast portfolio teams to align priorities and share best practices. Qualifications:
Why work at PepsiCoAt PepsiCo, you’re invited to be a part of a global team of innovators who make, move,and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.#LI-Hybrid#PepsiCorporate
Mississauga, ON
Sun, 29 Sep 2024 05:41:02 GMT
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