Marketing Operations Specialist

Job title:

Marketing Operations Specialist

Company

Travelopia

Job description

TCS World Travel has hosted guests on adventures of a lifetime for over 30 years. We have developed and operated over 300 expeditions to more than 200 destinations. Our all-inclusive journeys deliver unparalleled and meaningful experiences in outstanding global destinations. TCS operates luxury jet tours under its own brand and for strategic partners, including Four Seasons and custom, bespoke travel experiences. Our expertise has led us to be the most-awarded jet expedition company in the world, winning accolades over multiple years in the Travel + Leisure World’s Best Awards, AFAR Travelers’ Choice Awards, Conde Nast Traveller Readers’ Choice Awards, and Departures Legend Awards among others.SummaryWe’re seeking a self-motivated individual who is data-driven, passionate about marketing technology and excels at developing processes that simplify workflows for everyone. The flawless candidate will possess a blend of robust operational skills, a B2C background, familiarity with technical best practices, and in-depth expertise in Salesforce, Account Engagement, analytics platforms, and other CRM or customer engagement tools.Responsibilities:

• Work in Account Engagement and related marketing tools to execute, maintain, and improve marketing automation functions.
• Assist in setting up marketing campaigns and establishing accurate campaign hierarchy in Salesforce. Create and update documentation and user guides on platform usage, settings, and processes, while providing training and support for marketing team tactics. Regularly review documentation to ensure it remains accurate and aligned with current practices.
• Ensure flawless tracking integration across all acquisition efforts, including website traffic, Google Analytics, web forms, email campaigns, paid media, paid social, and paid search.
• Develop and implement automated workflows and nurture sequences.
• Assist the marketing team in making data-driven decisions by interpreting analytics and translating insights into actionable steps.
• Lead all aspects of the complete email campaign production process in collaboration with the Senior Marketing Manager, including list segmentation, uploads, A/B testing, scheduling, reporting, and optimization in Account Engagement and Salesforce.
• Conduct ongoing performance analysis of campaigns to align with business objectives.
• Continuously strive to improve marketing programs by staying informed about trends and industry standards, and regularly evaluating subscriber engagement.

What are we looking for?

• 3-5 years of proven expertise in all marketing and sales funnel stages, with an inherent inquisitiveness about business operations.
• Proficient in data analytics for identifying insights and actionable improvements across multiple channels.
• Strong multitasking abilities with a dedication to meeting deadlines.
• Excellent communication and project management skills with a keen attention to detail and process.
• Hands-on experience with email marketing automation platforms (preferably Pardot/Salesforce).
• Familiarity with HTML/CSS is a plus.
• Ability to advance both strategic and tactical initiatives with minimal oversight.
• Solid understanding of inbound marketing and triggered experiences.
• Embraces a continuous test-and-learn approach.
• Skilled in building multi-stream engagement and nurturing campaigns.
• Strong writing, editing, and grammar skills with meticulous attention to detail.

Employee Benefits:

• Health benefits.
• Paid time off.
• Discounts on travel with Travelopia and subsidiaries.
• 401K
• Life Insurance: Basic life, LT & ST disability, and voluntary life insurance

At Travelopia, we foster a culture of inclusivity, collaboration, and innovation. We believe in the power of diversity to drive better results and are committed to crafting an environment where everyone can flourish. We actively counteract unconscious bias and embrace diversity in all its dimensions. We are dedicated to ensuring an open, accessible, and inclusive work environment. Please advise us if you require accommodations or additional support to participate in the recruitment and selection process. Our hiring team will work with you to provide suitable accommodations in a timely and confidential manner. To request accommodations, please contact our team at Talent@Travelopia.com.Don’t miss out on this exceptional opportunity to join our world-class organization as a Marketing Operations Specialist. Apply now and let’s determine how your talents can contribute to our ambitious marketing goals!

Expected salary

$60000 – 70000 per year

Location

Toronto, ON

Job date

Tue, 08 Oct 2024 00:59:33 GMT

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