Marketing Specialist

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Description

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The function holder will lead on various world tasks in addition to have market adoption goals over agreed applications and initiatives akin to being the champion for the Advertising Cloud/SES program, advertising framework, and segmentation. All accountabilities of this sort are to serve profitable fundraising and advertising in particular person nations.

Advertising self-discipline and data:

• Work with the Advertising Supervisor to determine and develop advertising approaches that ship on IG enterprise goals (OKRs) and world advertising technique (acquisition, retention, and engagement).
• Improvement and rollout of selling instruments, sources, templates, and steering to be used by markets.
• Present coaching and consultancy for key markets and the broader PFP IG crew and RSC colleagues on embedding advertising practices.
• Be an integral a part of the allotted geographical dash crew to ship on market necessities and mission demand as deliberate via the brand new Methods of Working course of.
• Facilitate and analyze the efficiency of key merchandise in markets, figuring out alternatives for enchancment and progress via current or new merchandise. Join world initiatives with native alternatives, acknowledge how the merchandise meet viewers wants profitably, and may proceed to evolve to be a precious a part of UNICEF’s portfolio at market stage.
• Assist chosen markets with advertising tasks and upskilling.
• Determine appropriate suppliers from UNICEF LTAs and handle the procurement course of for tasks as required.
• Managing companies and suppliers to ship optimum outcomes and outputs on chosen tasks.
• Present help to SES initiative because it pertains to IG Advertising.

Advertising framework:

• In collaboration with the Advertising Supervisor help the adoption and use of the IG strategic advertising framework internally and at market/regional stage, supporting PFP’s shift from gross sales to market orientation.
• Develop motion plans and tangible workstreams to ship parts of the framework e.g., segmentation, advertising funnel, advertising capabilities, and many others.
• Assist features and key markets to undertake the framework and safe case research of optimistic outcomes.
• Collaborate with Viewers and Market Intelligence Unit to develop related content material and sources required for upskilling.
• Work in shut session with stakeholders inside and past PFP e.g., Model constructing and PR providers crew, Analytics and Market Insights crew, and many others.

Viewers, perception and journey planning:

• Guarantee IG fundraising planning and supply is pushed by viewers understanding in any respect levels.  Work to affect each interplay between a supporter and the group to make sure we offer journeys that foster loyalty and a need to help the work of UNICEF via an elevated buyer lifetime worth.  
• Assist UNICEF markets to develop and take into account the way to useful resource the scaling of tailor-made supporter journeys via applicable use of martech and automation methods that swimsuit the useful resource and functionality of groups.  
• Collaborate with analytics and perception groups to help the event of stronger donor insights that may drive inventive, technique, and total enterprise efficiency leading to supply of extra worthwhile IG merchandise.. 
• Utilizing knowledge from totally different sources, map supporter journeys via the advertising funnel, figuring out key areas for optimization and monetary progress potential by delivering improved experiences and journeys.   
• Be the PFP champion on the event of and integration of the supporter engagement technique as markets transfer to Salesforce merchandise and their use to ship viewers centric campaigns and techniques.  
• Make sure the persevering with concentrate on the standard and relevance of the supporter expertise via each touchpoint, throughout chosen markets, to make sure that this expertise fulfills UNICEF’s model promise.   

Different Duties:

• Assist the Advertising Supervisor in different advert hoc duties as required.

To qualify as an advocate for each little one you should have…

Training:

• A sophisticated college diploma within the area of selling, enterprise, communications, or associated fields is required.
• Alternatively, a first-level college diploma in a related area mixed with two extra years {of professional} expertise could also be accepted in lieu of the superior college diploma.

Expertise:

• A minimum of 5 years of progressively accountable and related skilled work expertise in built-in advertising and/or particular person giving is required.
• A minimal of three years’ expertise mission managing multichannel advertising campaigns, advertising planning, and/or model administration.
• Confirmed sturdy mission administration functionality with expertise delivering via others required.
• Expertise working in world organizations with tasks crossing a number of markets with totally different enterprise challenges is required.
• Expertise in advertising or promoting companies is an asset.
• Expertise in coaching and capacity-building groups is an asset.
• Expertise working throughout quite a lot of IG merchandise and audiences is an asset.
• Capacity to work throughout a number of tasks, with a number of stakeholders and shifting deadlines is an asset.
• Arms-on expertise and data of automation and market options is required. Expertise of Advertising Cloud an asset.
• Expertise managing companies and suppliers and main procurement processes is an asset.
• Glorious communication and interpersonal expertise are required.
• A hands-on method to problem-solving is required.

Language necessities:

• Fluency in English is required.
• Proficiency in one other official UN language (Arabic, Chinese language, French, Russian, or Spanish) is an asset.

Supply: https://jobs.unicef.org/en-us/job/566007/marketing-specialist-p3-ta-364-days-post-126142-individual-giving-ig-pfp-geneva-switzerland

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