Marketing Strategist, Adult Ministry | Remote

Overview

Lifeway Marketing is hiring a Marketing Strategist to support our Adult Ministries. If you want to leverage your experience in marketing and have a passion to help adult-focused church leaders and small group leaders in discipleship, this could be the perfect role for you. The Marketing Strategist develops marketing plans for new short-term Bible study releases throughout the year, as well as provides marketing support to leverage strong backlist titles. 

This role involves extensive cross-functional communication and partnership across teams. The right person will have the ability to relate well on a team, work under tight deadlines and manage multiple projects concurrently. 

The ideal candidate is someone with proven experience designing customized, multi-channel, integrated marketing campaigns that achieve revenue goals. The candidate is also a talented individual who can provide innovative, comprehensive marketing strategy while maintaining day-to-day tasks. 

Why Lifeway? 

Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.

Learn more about our culture at team.lifeway.com/culture-code 

This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. #LI-Remote 

Responsibilities

As a Marketing Strategist you will:

• Develop marketing strategy to achieve objectives for assigned brands using all relevant, available marketing disciplines.
• Identify and understand appropriate customer segmentation, business needs, and critical objectives for assigned brands.
• Lead campaign development and develop creative briefs to prepare the marketing for campaign implementation.
• Proof campaign elements for adherence to campaign concept and overarching brand message and goals.
• Lead our team in setting up and marketing our products on trade sites such as Amazon and Christianbook.com as well as internal sites such as Lifeway.com and Onlinestudy.lifeway.com
• Serve as the liaison between the marketing team and the publishing team as well as between authors and the Lifeway team.
• Occasionally travel for conferences and meetings, occasionally overnight

Qualifications

Education

Bachelor’s Degree Marketing, Business Management, Communication, or similar

Skills, Experience, & Knowledge

• 3 years creating cohesive, multichannel marketing strategy that drives ROI
• 3 years leading creative project teams in a marketing environment
• 3 years Marketing, agency or corporate
• Proficient in developing marketing strategy and launching highly effective multi-discipline marketing campaigns
• Exceptional communication, presentation and relationship building skills
• Demonstrated ability to proactively learn and remain current with marketing trends
• Member of or attending an evangelical Christian church

Preferred Skills, Experience, & Knowledge

• Marketing strategy in a publishing environment
• Experience as a local church leader; staff, or lay leader role
• Experience maintaining social media, blogs, or other digital media platforms
• Past agency experience a plus

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