MC21-24 – CRM Marketing Manager

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Advertising and marketing and Communications
Location:

Stoke Campus

Wage:  

£45,585 to £54,395
Per Annum Full Time Momentary 9 months (Maternity Go away)

Launch Date:  

Monday 18 March 2024

Closing Date:  

Monday 01 April 2024

Reference:  

MC21-24

Concerning the function 

Staffordshire College is in search of a CRM Advertising and marketing Supervisor to affix the Advertising and marketing, Communications and PR division. Working collaboratively throughout Advertising and marketing and Recruitment groups and the broader college, you’ll be accountable for the continuing improvement, enhancement, upkeep and exercise of the CRM Advertising and marketing System and operations.

You can be working throughout the complete lifecycle of the recruitment viewers – from preliminary enquiry, by means of to utility, conversion and enrolment. You’ll additionally recurrently undertake knowledge evaluation and analysis to tell strategic choices. With the CRM Advertising and marketing Workforce, you’ll be accountable for the event of roadmaps and the supply of multi-channel communication campaigns. 

Placing personalisation and automation on the coronary heart of operations, you’ll assist step-change the standard of our communications. This can contain understanding the necessities of inside and exterior audiences and driving ahead digital transformation initiatives. 

You will have earlier expertise managing multi-channel CRM advertising campaigns, demonstrable expertise in managing advertising automation, sturdy knowledge evaluation, interpretation and reporting expertise, skill to guide in an experimental and data-driven digital advertising atmosphere. 

Key obligations embrace:

• Lead on the design, improvement, testing and implementation of options and enhancements to the CRM system to tell planning and day-to-day administration of the CRM technique and exercise together with creating CRM Roadmaps for the complete Recruitment Cycle: Enquiry, Utility, Conversion, Clearing and Enrolment.
• Accountable for the supply of multi-channel campaigns (e-mail, SMS, Calls, DM and app notifications) and thorough evaluation of engagement and funnel metrics, recommending contact technique and alternative
• Present experience and recommendation within the administration, setup, upkeep, intelligence constructing and evaluation of enquirer and offer-holder and scholar data
  Introduce new capabilities to our CRM and advertising automation toolkit for assembly viewers wants, market tendencies and inside necessities.
• Main on digital transformation undertaking workstreams to rework system utilization, handle system improvement and enterprise course of enhancements.
• To work strategically with groups in any respect touchpoints throughout the funnel – together with Schooling Liaison, Occasions, Advertising and marketing, Internet, Admissions, Worldwide and Pupil Growth Companies – to maximise lead high quality, ship user-friendly and constant communications and construct a rounded view of potential college students.
• Present experience and recommendation for data flows to, from and between knowledge gathering/holding platforms and programs lead on enterprise knowledge compliance, holding updated with knowledge and GDPR compliance
• Refine marketing campaign evaluation, knowledge high quality and integrity, and analysis to ship simply accessible reporting to key stakeholders, supported with verbal updates.

Contact For Casual Dialogue

In case you’re enthusiastic about creating CRM operations to drive buyer engagement and ship distinctive experiences, we would love to listen to from you. 

For a casual dialogue for this function, please contact: Ben McAree, Head of Digital Engagement, [email protected]

Who’s Staffordshire College? 

Staffordshire College is an award successful, teaching-intensive and research-inspired college with a deal with work built-in studying, digital innovation and enterprise engagement. With over 100 years’ expertise, we’re a profitable, assured and impressive fashionable college, with a foundational objective of offering increased and utilized studying alternatives related to our area and past.

Unfold throughout three principal campuses in Stoke-on-Trent, Stafford and London, our future-focused programs and next-level instructing guarantee our college students can unlock the potential the world wants now to assist higher futures.

It is a key motive why we’re ranked 2nd within the UK for high quality schooling (Sustainable Growth Objective 4, THE Affect Rankings 2023) and why we’re within the high 10 of UK universities for profession prospects (WhatUni Pupil Selection Awards 2023).

As a college it’s important that we’re on the forefront of analysis, delivering impression throughout the globe and informing how and what we train. Within the 2021 Analysis Excellence Framework, 87% of our analysis impression is recognised as “excellent” or “very appreciable”, demonstrating how we proceed to push additional to create a greater tomorrow for our native and world communities.

Whenever you be a part of Staffordshire College, you be a part of a extremely supportive, supportive, boundary-pushing tradition the place perception and innovation is widely known, experience is valued, and excellence is rewarded. We will’t wait to see the contribution that you simply make to the continued progress and success of the Establishment.

Rewards and Advantages

In return on your dedication now we have a aggressive advantages package deal accessible

•    Aggressive incremental charges of Pay
•    37 days Annual Go away plus 11 days Financial institution Vacation and Discretionary days
•    Glorious Pension Scheme
•    Entry to continued skilled and private improvement
•    A possibility to turn into a part of the broader College neighborhood
•    Entry to an Worker Help Programme
•    Discounted Well being & Health Amenities on web site on the Stoke Campus
•    Discounted Journey by Rail or Bus, with the choice of season tickets loans

At Staffordshire College, we imagine that each scholar and workers member must be carbon literate if we’re to assist deal with the local weather emergency and obtain our One Planet Pledge of carbon neutrality by 2030, and we’re happy with our Bronze Carbon Literacy Award standing. As a part of our ongoing dedication we notably encourage purposes from candidates who’ve already accomplished carbon literacy coaching, or are ready to undertake this coaching as a part of their ongoing skilled improvement.

We reserve the appropriate to shut any vacancies after we are in receipt of enough purposes. All candidates are suggested to finish and submit your purposes as quickly as attainable. 

Additional particulars:

Staffordshire College is dedicated to selling and enabling a constructive tradition the place workers, college students and guests are assured to be their genuine selves. We deal with inclusion as a approach to make sure equality of alternative for all our folks and to reveal our dedication to Equality, Variety and Human Rights.

We promote purposes from all sections of the neighborhood, no matter background, perception or identification, recognising the advantages a various organisation can convey for the College. 

We notably encourage purposes from Black, Asian and Minority Ethnic (BAME) folks, who’re at the moment under-represented within the College workforce.