MC35-24 – Market Insight Manager

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Advertising and marketing and Communications
Location:

Stoke Campus

Wage:  

£45,585 to £54,395
Per Annum Full Time Non permanent 12 months (Maternity Go away)

Launch Date:  

Monday 18 March 2024

Closing Date:  

Monday 01 April 2024

Reference:  

MC35-24

In regards to the position 

This thrilling alternative gives the prospect for an skilled information pushed analysis skilled with an inherently curious thoughts to hitch the College’s Advertising and marketing, Communications and PR division. As Market Insights Supervisor you’ll lead on the availability of market perception throughout the establishment to drive evidence-based choice making. You’ll help the strategic improvement of the dimensions and form of the College, making a deeper understanding of each the applicant and pupil expertise.

The position is instrumental in utilising and deciphering advanced information units, aligning these with sector intelligence, competitor analysis and first analysis. You’ll lead on a broad and complete analysis and insights schedule to make sure that the College’s operations are aligned to create aggressive benefit for the establishment to each drive pupil numbers and ship a top quality pupil expertise. 

While a standalone submit, the position requires a excessive degree of collaboration with a variety of groups throughout the College akin to Information and Enterprise Intelligence and educational colleges. The perfect candidate can have expertise of designing and executing an built-in suite of analysis exercise and delivering the findings clearly and concisely to quite a lot of stakeholders in any respect ranges of the establishment. Earlier expertise of offering recommendation to senior stakeholders concerning market perception is fascinating, together with an understanding of how one can successfully use the findings sector information to tell and advise the establishment’s most senior groups on present and future exercise, markets, and positioning. 

Key Duties 

• Lead product perception throughout the College, advising colleagues by way of market and competitor evaluation to develop the College’s programme portfolio, guaranteeing pupil quantity planning is practical and aligned with institutional recruitment goals.
• Assist the evolution of the College’s model by offering common evaluation of name sentiment and the influence of actions focused to extend the College’s model consciousness
• Utilise sector information and market intelligence to determine topic progress areas that align to the College’s Strategic Plan
• Analyse exterior market perception and information with inner information units to analyse topic efficiency to determine areas of power and weak point throughout the tutorial portfolio
• Ship a sturdy and complete analysis schedule, together with major analysis, to tell key operations throughout the establishment
• Analyse and talk key findings of pivotal surveys, such because the College’s Decliners Survey to determine key themes which will be utilised to implement remedial ways
• Work collaboratively with stakeholders in any respect ranges throughout the establishment to offer sturdy analysis ways that can be utilized to tell choice making

Contact For Casual Dialogue

For those who’re keen about market perception knowledgeable choice making to drive strategic change and form the applicant and pupil expertise, we might love to listen to from you.

For an off-the-cuff dialogue for this position, please contact: Daybreak Vos, Govt Director of Advertising and marketing, Communications and PR [email protected] .

Who’s Staffordshire College? 

Staffordshire College is an award successful, teaching-intensive and research-inspired college with a give attention to work built-in studying, digital innovation and enterprise engagement. With over 100 years’ expertise, we’re a profitable, assured and bold trendy college, with a foundational function of offering increased and utilized studying alternatives related to our area and past.

Unfold throughout three important campuses in Stoke-on-Trent, Stafford and London, our future-focused programs and next-level instructing guarantee our college students can unlock the potential the world wants now to help higher futures.

It is a key cause why we’re ranked 2nd within the UK for high quality schooling (Sustainable Growth Purpose 4, THE Impression Rankings 2023) and why we’re within the high 10 of UK universities for profession prospects (WhatUni Pupil Alternative Awards 2023).

As a college it’s important that we’re on the forefront of analysis, delivering influence throughout the globe and informing how and what we train. Within the 2021 Analysis Excellence Framework, 87% of our analysis influence is recognised as “excellent” or “very appreciable”, demonstrating how we proceed to push additional to create a greater tomorrow for our native and world communities.

Once you be part of Staffordshire College, you be part of a extremely supportive, supportive, boundary-pushing tradition the place perception and innovation is well known, experience is valued, and excellence is rewarded. We are able to’t wait to see the contribution that you simply make to the continued progress and success of the Establishment.

Rewards and Advantages

In return on your dedication we’ve a aggressive advantages bundle out there

•    Aggressive incremental charges of Pay
•    37 days Annual Go away plus 11 days Financial institution Vacation and Discretionary days
•    Glorious Pension Scheme
•    Entry to continued skilled and private improvement
•    A chance to turn out to be a part of the broader College neighborhood
•    Entry to an Worker Help Programme
•    Discounted Well being & Health Services on website on the Stoke Campus
•    Discounted Journey by Rail or Bus, with the choice of season tickets loans

At Staffordshire College, we consider that each pupil and workers member must be carbon literate if we’re to assist sort out the local weather emergency and obtain our One Planet Pledge of carbon neutrality by 2030, and we’re pleased with our Bronze Carbon Literacy Award standing. As a part of our ongoing dedication we significantly encourage functions from candidates who’ve already accomplished carbon literacy coaching, or are ready to undertake this coaching as a part of their ongoing skilled improvement.

We reserve the correct to shut any vacancies once we are in receipt of ample functions. All candidates are suggested to finish and submit your functions as quickly as attainable. 

Additional particulars:

Staffordshire College is dedicated to selling and enabling a constructive tradition the place workers, college students and guests are assured to be their genuine selves. We give attention to inclusion as a means to make sure equality of alternative for all our individuals and to reveal our dedication to Equality, Variety and Human Rights.

We promote functions from all sections of the neighborhood, no matter background, perception or id, recognising the advantages a various organisation can convey for the College. 

We significantly encourage functions from Black, Asian and Minority Ethnic (BAME) individuals, who’re at the moment under-represented within the College workforce.