Paid Marketing Specialist

TrueNorth is on a mission to overtake the trucking business by specializing in the individuals who truly do the work — the carriers. Our staff, made up of alums Harvard, Stanford, MIT, Tesla, Fb, YC, and extra, is constructing software program that can change into the platform for trucking. We’ll succeed by automating busywork, connecting all events who’ve a stake within the success of a load, and making certain that the individuals who do the lion’s share of the work take house the lion’s share of the income.

What you may do at TrueNorth

We’re in search of an keen Paid Advertising Specialist to affix our rising staff at TrueNorth! You’ll collaborate with product, buyer help and enterprise operations to run our paid promoting program and assist develop our buyer base. It is a nice alternative for somebody who has demonstrated success in paid search, and a need to assist develop TrueNorth from 0-1.

• Personal our paid search program throughout retailers like Fb and Google
• Collaborate to align messaging and content material throughout digital platforms and promoting channels
• Preserve concentrate on influence by in search of methods to extend and optimize efficiency of campaigns and content material
• Develop KPIs for information factors resembling conversion price, value per conversion and finally ROI
• Ship common information pushed updates to management full with wins, challenges, and asks
• Collaborate with cross-functional groups for launches and ongoing development. Accomplice commonly with Engineering, Gross sales, Biz Ops, and different cross-functional companions

What you may want

• Bachelor’s diploma or equal sensible expertise
• 1-3 years of expertise working in paid search on frequent platforms like Fb Advertisements and Google Advertisements
• Expertise measuring marketing campaign successes/failures and making the appropriate choices to maneuver the needle
• Expertise rising a paid search program from 0-1 (and/or 1-2+!)
• Familiarity with person acquisition and re-engagement in cell app atmosphere
• Expertise partnering cross-functionally with Engineering, Gross sales, operations, and senior stakeholders
• Expertise operating A/B assessments
• Expertise collaborating on different facets of the go-to-market operate like inner coaching, buyer communication/coaching, web site copy and assist content material, is a bonus!
• Expertise engaged on referral or influencer packages is a bonus as nicely!