Paid Media Manager

Job title:

Paid Media Manager

Company

Robert Half

Job description

Our client, an innovative and fast-growing advertising agency, is seeking a seasoned Paid Media Manager to lead their digital advertising efforts and drive campaign success for their portfolio of established clients. This role serves as a cornerstone for strategic leadership, campaign execution, and cross-functional collaboration in an agency environment. As a Paid Media Manager, you will oversee omni-channel campaigns, refine budget pacing and tracking, ensure seamless technical integrations, and manage client communication to achieve outstanding results.Key Responsibilities:
Collaboration in a Team-Oriented Agency:

• Partner with leadership, account managers, and creative teams to align paid media strategies with larger agency and client objectives.
• Drive innovative ad operations processes that prioritize scalability, accuracy, and efficiency.
• Cultivate a solution-oriented mindset in a fast-paced environment where flexibility and teamwork are key.

Budget Oversight:

• Manage and monitor advertising budgets (~$1M+ annually) across multiple platforms, ensuring campaigns adhere to timelines and client performance benchmarks.
• Proactively adjust budgetary allocations to optimize performance and ROI in real time.

Campaign Results & Reporting:

• Use platforms like GA4 and other advanced analytics tools to track, analyze, and communicate campaign success metrics.
• Conduct A/B testing to refine targeting, creative content, and conversion strategies.
• Present detailed post-campaign reports and actionable insights to both internal teams and clients.

In-Platform Expertise:

• Leverage hands-on experience across Google Ads, Meta (Facebook), TikTok, Pinterest, YouTube, Bing, and other platforms for campaign execution and optimization.
• Implement and maintain accurate tracking through Google Tag Manager and other tools to ensure data fidelity.

Client Communication Excellence:

• Act as a client-facing leader to translate technical advertising strategies and insights into easy-to-understand narratives.
• Collaborate with clients to align personal business goals with agency deliverables.

Quality Assurance & Compliance:

• Ensure all campaigns comply with industry standards, privacy regulations, and advertising platform guidelines.
• Build and enforce quality assurance protocols to confirm campaigns meet client expectations before and after launch.

Additional Job Tasks:

• Conduct proactive account and budget reviews.
• Maintain accurate and up-to-date campaign trackers to highlight performance trends and issues.
• Address and resolve issues related to tracking, CRM integrations, and platform discrepancies.
• Forecast targeting and ROI for new clients or prospective campaign launches.
• Monitor ongoing KPIs while routinely identifying new optimization opportunities per platform suggestions (e.g., Google Recommendations tab).

Qualifications/Requirements:

• 7+ years of experience in omni-channel digital advertising within an agency environment.
• Ability to manage and execute large-scale paid media campaigns (~$1M+ annually).
• Deep expertise in omnichannel platforms such as Google, Meta, TikTok, Bing, Pinterest, and YouTube.
• Advanced proficiency in Google Ads, Google Tag Manager, Google Analytics (including GA4), and CRM tools like Zapier.
• Certifications desired: Google Ads/Analytics (required), Meta Blueprint (preferred).
• Proven track record of translating data analysis into actionable business recommendations.
• Excellent leadership and collaboration skills with experience working across multifunctional and client-facing teams.
• Strong written and verbal communication skills for impactful client presentation and stakeholder management.

• Non-Negotiables for the Role:
• Experience in an advertising agency setting.
• Proven track record in holistic campaign management and strategy creation across multiple platforms.
• Exceptional technical ability to set up, track, optimize, and scale digital campaigns with minimal oversight.
• Open-mindedness to share and implement new ideas that contribute to team and company growth.

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – whenever you choose – even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.Questions? Call your local office at 1.888.490.5565. All applicants applying for Canadian job openings must be authorized to work in Canada.Only job postings for jobs located in Quebec appear in French.© 2025 Robert Half. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use.Robert HalfRobert Half est la première et la plus grande firme de solutions de gestion des talents spécialisées au monde, qui met en relation des chercheurs d’emploi hautement qualifiés avec des opportunités au sein de grandes entreprises. Nous offrons…

Expected salary

Location

Toronto, ON

Job date

Thu, 27 Mar 2025 08:15:43 GMT

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