Paid Media Specialist

Job title: Paid Media Specialist
Division: Advertising
Experiences to: Supervisor, Paid Media

The Function: 

We want somebody who’s keen about Paid Search/Show and Digital Advertising to assist handle our rising roster of shoppers. The best candidate won’t solely be proficient within the newest and best methods and advert codecs, however may even have the flexibility to suppose strategically to place collectively built-in paid media plans mixing search, show, and remarketing – In addition to rising channels comparable to Linked TV, Digital Out Of House, and native. You’ll be supporting a number of shoppers throughout quite a lot of industries and verticals, however you’ll at all times have the identical purpose: to get the consumer the absolute best outcomes on the lowest value. You’ll be working to assist craft and execute methods, and will likely be accountable for all duties related to constructing and optimizing digital paid media campaigns.

Key Duties:

• Handle and execute all elements of Show/SEM/Paid Social campaigns, together with growing key phrase and marketing campaign technique, advert and touchdown web page testing, creating conversions and occasions within the publishers to mirror consumer’s enterprise objectives and bid and price range administration each day.
• Analyze and assess the efficiency of campaigns, and translating quantitative and qualitative information into actionable insights and proposals for revising marketing campaign technique.
• Talk repeatedly with shoppers on standing, timeline, price range, deliverables, efficiency reporting, and aggressive and panorama intelligence.
• Put together weekly, month-to-month, and quarterly efficiency studies for each shoppers and inner crew results in assess and optimize efficiency.
• Collaborate with our search engine optimisation crew to determine one of the best key phrase phrases to focus on in a multi-dimensional digital advertising marketing campaign.
• Work with inner crew members and exterior writer companions to construct strategic media plans throughout search, programmatic, and social channels. 
• Develop and preserve paid media technique that drives enterprise outcomes for our shoppers.

Abilities & {Qualifications}:

• Minimal of three years of hands-on expertise managing campaigns in Google Adverts, Bing Adverts, Fb Adverts, LinkedIn Adverts and different paid media platforms.
• Palms on expertise with DSP platforms comparable to The Commerce Desk, SimpliFi, Yahoo DSP, and others
• Demonstrated expertise successfully managing giant paid media budgets ($1+ million annual)
• Expertise with internet analytics platforms comparable to Google Analytics or Adobe Analytics, along with creating conversion actions and pixels inside promoting platforms.
• Expertise utilizing spreadsheets and bulk modifying instruments to make giant account-wide modifications and to construct a big variety of campaigns at scale
• Capability to juggle and prioritize a difficult workload in a fast-paced surroundings
• Capability to speak instantly with shoppers, each verbally and in writing
• Digital company expertise working with enterprise-level shoppers
• Expertise utilizing bid administration platforms to assist optimize campaigns (i.e., Acquisio, Marin, Kenshoo, SearchForce, and so on)
• Google Adverts, Bing Adverts, or Fb Adverts certifications
• A/B testing expertise
• Understanding of Search Engine Optimization (search engine optimisation) finest practices

The wage vary for this place is $65,000 – $90,000 per yr, relying on expertise.

What we provide:

• Wholesome work/life stability
• A artistic surroundings to do one of the best work of your profession
• An incredible crew of builders, designers, entrepreneurs, and mission managers.
• Paid Parental Go away
• Paid trip and sick day without work
• Well being, Dental, and Imaginative and prescient insurance coverage
• Retirement plan with firm matching

About Completely satisfied Cog:

Completely satisfied Cog is a rising interactive company of 80+ folks, all working 100% remotely.

We design, develop, and market web sites and cellular apps for all kinds of shoppers — everybody from small startups, to Fortune 100s. Tasks we have not too long ago labored on have included on-line ordering platforms for eating places, customized content material administration methods for legislation corporations, an financial mobility analysis platform, and lots of extra.

We’re in search of nice folks to affix our crew, so should you do not verify all of the containers, however consider you are able to do the job, attain out and inform us why – your expertise may be simply what we’re in search of!

Completely satisfied Cog is an equal alternative employer and considers candidates for all positions with out regard to race, coloration, faith or perception, intercourse, age, nationwide origin, citizenship standing, marital standing, protected veteran standing, genetics, sexual orientation, gender identification or expression, bodily or psychological incapacity.

We’re additionally proud to have been on the Inc 5000 listing of America’s quickest rising firms for 7 years in a row! For extra info go to our web site: https://www.happycog.com.