Paid Social Strategist
Remote · Full time
As a Paid Social Strategist, you will play a crucial role in the success of our clients’ paid social campaigns. You will be responsible for developing and implementing comprehensive strategies, managing campaigns, and supporting the team to deliver exceptional results.
Description
Job Description:
As a Paid Social Strategist, you will play a crucial role in the success of our clients’ paid social campaigns. You will be responsible for developing and implementing comprehensive strategies, managing campaigns, and supporting the team to deliver exceptional results.
Responsibilities:
- Client Communication and Relationship Building:
- Communicate with clients via email and virtual meetings/ Zoom calls to cultivate strong working relationships.
- Handle client interactions with minimal oversight, ensuring their satisfaction and addressing concerns promptly.
- Accountability and Ownership:
- Take ownership of paid social programs, successes, and failures for multiple client accounts.
- Work with limited supervision while maintaining accountability for program outcomes.
- Meet all client and internal deliverable deadlines.
- Demonstrate clear and proactive communication with internal teams and management.
- Paid Social Strategy:
- Develop and implement paid social campaigns, including account setup, strategy development, organization, and management.
- Be responsible for end-to-end program strategy, execution, and reporting.
- Prioritize efforts to focus on delivering the most impactful results for clients.
- Demonstrate in-depth knowledge of paid social strategy, encompassing full-funnel approaches, platform selection, attribution, measurement, and creative best practices.
- Stay updated on industry trends and proactively integrate new findings into strategy development.
- Campaign Setup and Management:
- Utilize reporting, analytics, and trend tools for ad-hoc, weekly, monthly, and quarterly reporting.
- Conduct campaign set-up and management activities, including target development, creative testing, bid and budget management, and optimizations.
- Continuous Improvement:
- Consistently look for ways to improve current processes or introduce new approaches that contribute to the client’s success.
- Fulfill the client’s strategy by creating deliverables and recommendations.
Qualifications:
- Agency experience is required
- 4+ years of related work experience in paid social.
- Demonstrated expertise in Ecommerce paid social strategy development and execution
- Advanced computer skills, particularly in Microsoft Excel and Google Workspace.
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- Experience managing paid social campaigns and budgets across Meta, TikTok, Reddit, and Pinterest (at minimum).
Perks & Benefits
- Paid vacation and sick days
- Insurance: Health, dental, vision, life, short-term and long-term disability
- 401K with employer contributions
- Health and wellness budget (up to $65/month): Get a gym membership on us, and/or support your mental health and wellness needs (massages, physical therapy, and reiki all count!).
- Monthly internet stipend
- Give Back/ Civic Action Days: We provide time off for voting, political activism, marches/demonstrations, and time to volunteer with an organization that is important to you
- Bonus opportunities
- Continued education budget: An annual $1,000 budget to educate yourself and expand your knowledge
Salary
$75,000 – $85,000 per year