PhD Studentship: Developing a Measurement Framework to Represent Impact of Social Media on Organisations in Crisis

Funding quantity: £18,622 upkeep grant every year

Lead Supervisor title: Dr Tanya Le Roux

Undertaking description

This research goals to develop principle within the subject of disaster communication by understanding and making a measurement framework that articulates the influence of social media on the organisation throughout and after a disaster.

Social media performs a central function in disaster communication administration. Disaster communication analysis has primarily targeted on methods to guard organisational repute (Frandsen & Johansen 2011). Analysis on this space has primarily targeted on incorporating social media evaluation of stakeholder perceptions to tell disaster response methods (Lambret & Barki 2018; Stieglitz et al 2018) and the event of the interactive disaster communication mannequin for social media for disaster communication response (Cheng 2018). Most not too long ago the success of utilizing social media analytics to tell disaster communication throughout the Covid-19 pandemic strategies have been mentioned in varied papers, together with these of Chon and Kim (2022). Within the catastrophe administration subject, social media data has been used along with CyberGIS data to offer a deeper and real-time understanding of disasters (Huang et al 2015). Numerous theories to this extent has been developed together with social-mediated disaster communication (SMCC), the STREMII mannequin, the social media disaster administration matrix/framework (SMSMF) (Bukar et al 2020). Nonetheless, all these research deal with how social media can help repute safety in a disaster.

This research, nonetheless, needs to ahead principle growth in disaster communication by not investigating the use social media as a part of the disaster response plan, however reasonably understanding and making a measurement framework for the influence of social media on the organisation throughout and after a disaster. It due to this fact goals to articulate the influence that social media can have on an organisation in disaster, to be able to contextualise the function of social media in a company disaster. The framework for measurement is predicted to incorporate parts from price to enterprise, repute influence, modifications in goodwill and so forth. Measuring this necessary factor of communication throughout a disaster, may assist organisations to find out their success or failure in managing the disaster, primarily based on varied organisational parts like repute and value to the enterprise.

What does the funded studentship embrace? 

A totally funded Studentship features a upkeep grant of £18,622 per 12 months to contribute in the direction of dwelling bills throughout your analysis, in addition to a payment waiver for 36 months. This mission is conditional upon the funding being secured. 

Eligibility standards

The BU PhD Studentships are open to UK, EU and Worldwide college students.

Candidates for a PhD Studentship ought to show excellent qualities and be motivated to finish a PhD in 4 years and should show:

  • excellent tutorial potential as measured usually by both a 1st class honours diploma (or equal Grade Level Common (GPA) or a Grasp’s diploma with distinction or equal
  • an IELTS (Educational) rating of 6.5 minimal (with a minimal 6.0 in every part, or equal) for candidates for whom English is just not their first language and this have to be evidenced at level of utility. 

Further Eligibility:

Diploma in a associated self-discipline, which may embrace strategic communication, public relations, disaster administration, organisational technique or enterprise disciplines. 

Cut-off date: The deadline for functions is 10 December 2023.

For additional data on methods to apply click on the ‘Apply’ button beneath or e-mail [email protected]

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