Product Marketing Manager

Job title:

Product Marketing Manager

Company

Bizzabo

Job description

Description:Bizzabo is seeking a Product Marketing Manager to join our innovative Marketing team! In this role, you will contribute towards the development of the positioning, messaging, and go-to-market strategy for software and services that empower unique experiences at every event. You will collaborate with other departments on product launch and promotion strategy to communicate the value of Bizzabo’s product to internal and external audiences.Bizzabo’s Event Experience Operating System is a modern, intuitive platform used by the world’s leading organizations to deliver immersive experiences and events at scale. Named a Leader in the Gartner® Magic Quadrant™ and Forrester Wave™ for event technology, enterprises rely on Bizzabo to manage their entire event portfolio, regardless of format or size. Bizzabo is recognized by Newsweek as a 2024 Global Most Loved Workplace and as a 2024 Top Most Loved Workplaces® for LGBTQ+ employees. Bizzabo was founded in 2011 by Boaz Katz, Alon Alroy, and Eran Ben-Shushan and is headquartered in New York and Tel Aviv.Requirements:What you’ll be doing:

• Assist in the development of Bizzabo’s go-to-market programs by segment, persona, and vertical
• Define and own messaging and market differentiation per target audience
• Manage the product and solution launch cycle, translating complex technical concepts into simpler terms to bring new features and releases to market
• Partner with Sales, Customer Success, and Solutions Engineering leadership to ensure teams are well-equipped to effectively position and sell Bizzabo solutions in a competitive environment
• Produce sales and customer enablement resources and training
• Conceptualize and draft collateral, thought leadership, and product-related materials
• Collaborate with the marketing team in planning and executing demand and lead-generation campaigns
• Produce customer lifecycle and customer marketing content to drive product adoption and positive brand engagement
• Support analyst relations efforts, including preparing for regular briefings and recurring evaluations
• Research and report on competitive and industry trends

Who you are:

• 3-5 years of experience in product marketing for a B2B SaaS organization
• Knowledgeable about mid-market and enterprise buying personas and how to effectively target them
• A collaborator who excels at building relationships both internally and externally
• Experienced in developing winning presentations and messaging
• Demonstrated expertise in writing short- and long-form product marketing content
• Proven ability to produce high-quality output under tight deadlines, with minimal guidance
• Proficiency in writing about technology solutions, ideally for a marketing persona
• Excellent verbal, written, and interpersonal skills
• High attention to detail

Advantage:

• Exposure to B2B event planning and/or B2B event tech
• Experience with remote/hybrid work across time zones and cultures
• Fluency and passion for AI-enabled technologies- and best practices for leveraging scale and efficiency

Community Details and Perks:The Bizzabo CommunityAt Bizzabo we believe that culture is more than just happy hour and a ping pong table (though we do love a good ping pong tournament), we believe that culture is everything we do and how we do it. Our values are what help to guide us in our interactions with each other, our customers, and anyone who crosses paths with Bizzabo. Bizzabo fosters an environment of communication and trust. We don’t just offer the opportunity to share ideas, we encourage you to own your ideas and bring them to fruition.Bizzabo is dedicated to ensuring equity in the workplace and fostering a diverse, inclusive environment where every voice is heard and everyone belongs. Qualified applicants will be considered regardless of gender, gender identity, sexual orientation, age, race, national origin, religious beliefs, military or veteran status, disability, or other legally protected status.Note: All Bizzabo communications related to job postings will be conducted using corporate email. At no point will Bizzabo communicate or conduct interviews using messaging apps. Please report any suspicious communications to#LI-BR1

Expected salary

Location

Toronto, ON

Job date

Fri, 02 Aug 2024 07:59:18 GMT

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