Product Marketing Manager

Job title:

Product Marketing Manager

Company

Enverus

Job description

Enverus is the leading energy SaaS company delivering highly technical insights and predictive/prescriptive analytics that empower customers to make decisions that increase profit. Enverus’ innovative technologies drive production and investment strategies, enable best practices for energy and commodity trading and risk management, and reduce costs through automated processes across critical business functions. Enverus is a strategic partner to more than 6,000 customers in 50 countries.We are currently seeking a Product Marketing Manager to join our Marketing team. This role offers the opportunity to join a rapidly growing company delivering industry-leading solutions to customers in the world’s most dynamic and fastest-growing sector.Performance ObjectivesWe are looking for a product marketing manager that loves creating thought-provoking content, understands the importance of building an effective buyer’s journey and can quickly grasp technical concepts and distill them into compelling value messages for customers. Bonus points if your heart skips a beat when you get to learn about new technology solutions.You will develop effective go-to-market and content strategies resulting in pipeline and ARR growth for your segment(s). To do so, you must develop a unique sales proposition for our products, as well as create powerful messaging/positioning that will generate demand and boost sales by effectively communicating valuable features and core benefits of our products.You should enjoy working in a fast-paced, innovative environment. We need collaborative marketing leaders that can solve problems and think on their feet. You should be comfortable navigating ambiguity and taking ownership of improvement. If you like working in an environment where each day is like the last, this isn’t the place for you.

• Bring your segment’s value props to life through engaging storytelling and messaging across the diverse marketing and sales channels that make up the Enverus customer journey.
• Own the go-to-market messaging, content creation and positioning strategy for new product launches and feature updates.
• Lead product launches for your segment(s) Incorporate the voice of the customer into messaging and strategies
• Act as the subject matter expert on current industry challenges, solution messaging, personas, and collateral, ensuring consistent messaging across marketing channels.
• Create and update sales enablement materials and content, including solution overviews, product videos, sales decks, white papers, e-books, blogs, customer case studies, competitive research, sales playbooks, and solution spec sheets.
• Partner with the growth marketing team to create a content roadmap that aligns with quarterly and yearly revenue goals and supports every stage of the buyer’s journey.
• Partner with the Product team to craft effective messaging that integrates our broad product portfolio into a cohesive and compelling solution.
• Partner with our Sales Go-To-Market team to ensure the Sales team is enabled to communicate business value and value propositions in the most effective way possible.
• Take a metrics-driven approach to inform messaging and content success, and address opportunities for improvement.

Competitive Candidate Profile

• 2 – 4 years’ experience in product marketing or equivalent practical experience
• Track record of leading cross-functional go-to-market teams
• Prior experience marketing procure-to-pay, ERP or accounting software or familiarity with oil and gas supply chain a plus
• Excellent storytelling, messaging and writing skills across a variety of channels
• Understands product marketing frameworks and best practices
• Create thought-provoking content, understands the importance of building an effective buyer’s journey and can quickly grasp technical concepts and distill them into compelling value messages for customers
• Ability to effectively communicate and build relationships with sales, product, and marketing
• Proven understanding of the demand engine and how to activate content throughout various channels to achieve GTM goals
• Leverage marketing metrics to inform content strategy
• Strong organizational skills to manage multiple projects and deliver results within deadlines.

Expected salary

Location

Calgary, AB – Edmonton, AB

Job date

Thu, 24 Oct 2024 01:00:14 GMT

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