Product Marketing Manager, Business Segments

Job title:

Product Marketing Manager, Business Segments

Company

Nitro

Job description

About Us:A global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500.How We Work:We aim to create an environment where talented individuals are empowered to excel. How we collaborate, innovate, and engage with one another is important to us. Our work is driven by 5 key principles:

• One team, One mission

Our collective dedication to Nitro’s mission defines us. Together, we are building an environment where everyone feels like a valued part of something bigger than themselves. * Own itWe take full ownership of our actions and decisions. We empower one another to lead with confidence, creativity, and a solutions-focused mindset. * Accountable to our customersWe are dedicated to our customers and take our commitments seriously. We do what we say we are going to do. * Excellence in executionDriven by passion and precision, ​we exemplify excellence in our delivery with innovative, top-quality results. * Be bold, fail fast, learn fasterWe learn as we grow, dare to try, ​and bravely question. We are not chasing perfection but forever iterating towards it.These guiding values shape our approach to work, fostering a culture where everyone is inspired to contribute their best.The Role:Nitro is on a mission to become a product-led growth company, and we need a passionate Product Marketer to join the ride! You’ll play a key role in bringing new versions of our market-leading business products to market, crafting compelling messaging, and guiding users on a seamless journey to success.Who You Are:

• A strategic marketer with a deep understanding of product marketing principles (positioning, messaging, go-to-market).
• A ‘do-er’ with a ‘get it done’ mentality, comfortable operating at a strategic level with senior stakeholders, but also rolling your sleeves up to dive into the tactics and execute as part of a team.
• A customer champion, obsessed with understanding user needs and delivering “aha!” moments.
• A data-driven thinker who thrives on win/loss analysis and user telemetry to inform product marketing strategy.
• A skilled collaborator, comfortable working across teams (Product, Brand, Sales, Regional Marketing).
• A creative storyteller who can translate features into user-centric benefits and identify opportunities in the customer lifecycle in which to position them.

What You’ll Do:

• Own the User Journey: From pre-launch buzz to retention strategies, you’ll ensure a smooth and delightful experience for Nitro users at every touchpoint.
• Craft Compelling Messaging: Develop clear and concise product positioning and messaging that resonates with our target personas, highlighting the value proposition and differentiating Nitro from competitors.
• Market Intelligence Powerhouse: Leverage your expertise in market research and PESTE analysis to uncover strategic opportunities across our core markets (UKI, Germany, US, Australia) and product categories.
• Drive User Adoption: Design and implement onboarding programs (primary, secondary, and tertiary) to maximize feature adoption and product value realization.
• Fuel Sales Enablement: Create effective sales enablement materials (user stories, battlecards) that empower your sales team to champion Nitro’s solutions.
• Go-to-Market (GTM) Champion: Develop comprehensive GTM plans for new and existing product releases, encompassing user journeys, communication plans, sales tactics, and growth opportunities.
• Track & Analyze Success: Monitor key performance indicators (KPIs) across the user lifecycle to measure the effectiveness of marketing initiatives.

Bonus Points:

• Experience with product-led growth strategies
• Proven success in B2B product marketing, SaaS preferable
• Familiarity with Nitro’s product categories and the competitive landscape

Why Nitro?
Along with our regular benefits and programs (including health, dental, vision, and retirement as standard), we are also very proud to offer a few additional initiatives to future Nitronauts:Flex Time Off
Work-life balance is important at Nitro, and we understand that there are events that we cannot plan for. We are proud to offer Flex Time Off to be used for holidays, spending days with your family, or appointments.Hybrid Work
Our team embraces the hybrid work model, appreciating its blend of flexibility and structure. We combine three days of in-person collaboration at our global offices in Toronto, Dublin, Antwerp, Porto, and Melbourne with the convenience of two days of remote work each week.Families @ Nitro
We have the opportunity and responsibility to ensure the well-being of our employees, which includes offering support when and where it matters most. From generous leave to fertility benefits, Nitro supports team members who may be on or considering a path to parenthood, whatever that looks like.Company-Wide Recharge Week
We understand the importance of taking time off, which is why we have a Recharge Week every January. It’s a time when everyone takes a break together, making it easier for all of us to relax and refresh for the year ahead.Nitro strongly encourages applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We provide an accessible candidate experience and invite you to request any accommodations or adjustments throughout the interview process and beyond.
#LI-Hybrid #LI-DK1

Expected salary

Location

Toronto, ON

Job date

Fri, 31 May 2024 02:59:05 GMT

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