Re-Advertisement: Consultant (12 months, home-based): Digital Data Analytics Specialist for Latin America and the Caribbean (LAC), Individual Giving , PFP

As a part of the Digital Technique of UNICEF, the Digital Knowledge Analytics Specialist will be chargeable for the Internet Analytics correct implementations within the respective area and present statistical and actionable insights for the Digital groups.  

This Digital Knowledge Analytics Specialist will analyze giant quantities of uncooked info to search out developments that can assist enhance the digital campaigns’ efficiency in every area. This Digital Knowledge Analytics Specialist will construct information merchandise to extract worthwhile enterprise insights and suggest actions to the digital groups. Subsequently, this function will share industrial duties over the outcomes of the digital campaigns within the respective area. This guide function shall be within the Knowledge & Insights group, underneath the worldwide Digital Workforce of Division of Personal Fundraising and Partnerships (PFP) UNICEF. 

We’re on the lookout for one Consultants to cowl the Latin America and the Caribbean (LAC) Area. Marketing consultant may be home-based and is predicted to work in the identical time zone with a +/- 3 hours distinction. 

Scope of Work: 

Analytics Reporting and Insights Technology   

• Assist key markets with superior analytic options in an effort to deal with enterprise issues akin to on-line conversion price enhance, speculation technology for AB testing, path to conversion of digital promoting channels and Advertising Combine Modelling strategies to measure incremental features from all fundraising channels together with offline channels akin to DRTV and Face to Face.    

• Construct digital analytic dashboards that embrace all paid advertising exercise, electronic mail and different marketing campaign efficiency and generate insights that enhance on-line income.    

• Collaborate with the Advertising Activation and Paid media groups to measure digital efficiency (web site content material, Search Engine Advertising promoting and electronic mail communications, a/b testing) for international campaigns and present suggestions to optimize efficiency.   

• Work with IG group colleagues to enhance donor engagement and retention actions by utilizing numerous information sources (CRM, Fee, On-line).      

Digital Analytics and Fundraising   

• Present specialist digital analytics and fundraising information to PFP employees in Fundraising Providers, Market Improvement (and wider).   

• Present enter into PFP’s general strategic planning with digital analytics technique and assist this technique with Nationwide Committees and nation workplaces.   

• Present specialist digital native information to UNICEF Nationwide Committees and nation workplaces within the assigned area as required.   

• Assist markets in maximizing alternatives by way of leveraging digital advertising instruments and know-how.   

Analytics and Monitoring 

• Handle and implement digital analytics, champion first get together information monitoring methodologies and have a powerful understanding of knowledge assortment finest practices for GA4 360 consistent with World Knowledge and Analytics group requirements and suggestions.   

• Robust understanding of digital analytics information and the way it may be used and blended with different first get together information sources to present a holistic donor 360 view.  

• Means to work in Google Large Question atmosphere and construct, develop and preserve information fashions, reporting programs, information automation programs, dashboards and efficiency metrics that assist in-market acquisition and retention efforts (fascinating).  

• Be a part of the implementation group on the roadmap for international digital know-how options together with the worldwide on-line fundraising platform, electronic mail platform, analytics platform, and many others.   

 Assist the Digital Expertise & Data Administration Technique by

• Actively take part within the creation of a worldwide digital analytics group of expert & engaged professionals that develop, be taught, and obtain excellent outcomes collectively.   

• Leverage Data Administration for improved digital analytics outcomes, figuring out, sharing, and replicating case research and finest practices throughout markets.

• Analytics Reporting and Insights Technology – Assist key markets with superior analytic options in an effort to deal with enterprise issues.   
• Digital Analytics and Fundraising – Present specialist digital analytics and fundraising information to PFP employees in Fundraising Providers, Market Improvement (and wider). 
• Analytics and Monitoring – Implement digital analytics, champion first-party information monitoring methodologies and finest practices 
• Digital Expertise & Data Administration – Actively take part within the digital fundraising group. Figuring out, sharing, and replicating case research and finest practices throughout markets.

Deliverables/Outputs (The timeline shall be adjusted accordingly primarily based on precise contract begin date)

Deliverables 1: Superior analytic options are delivered, speculation technology for AB testing, and path to conversion of digital promoting channels ensuing to enhance on-line conversion charges.    

Deliverables 2: Digital analytic dashboards are developed and delivered, collaborating with advertising groups, and utilizing Advertising Combine Modelling strategies to measure incremental features from all fundraising channels. 

Deliverables 3: Advice report is delivered, to optimize digital efficiency, web site content material, Search Engine Advertising promoting, and electronic mail communications for international campaigns. 

Deliverables 4: Donor engagement and retention actions dashboard/report is delivered, by working along with IG group colleagues, utilizing numerous information sources (CRM, Fee, On-line). 

Deliverables 5: Present enter into PFP’s general strategic planning with a digital analytics technique and implement it to realize particular targets, akin to enhancing web site site visitors, optimizing digital campaigns, and rising donor conversion price by 7-10%. 

Deliverables 6: Leverage Data Administration for improved digital analytics outcomes by figuring out, sharing, and replicating at the very least three case research (monitoring, reporting, analytics product) and finest practices throughout markets. 

Deliverables 7: Knowledge assortment finest practices are developed and delivered, and implement digital analytics, champion first-party information monitoring methodologies. 

Deliverables 8: Knowledge fashions, reporting programs, information automation programs, dashboards, and efficiency metrics that assist in-market acquisition and retention efforts, are developed and maintained. 

Training: 

• An Superior College Diploma in Pc Science, Analytics, Arithmetic, or another associated subject is required.
• Alternatively, a primary degree college diploma with a further 2 years of related skilled work expertise shall be accepted in lieu of a sophisticated diploma. 

Expertise (Required):  

• Minimal 4 years of progressively accountable skilled work expertise as a Digital or Knowledge Analyst. 

• Expertise in information mining.  

• Expertise with industrial KPIs.  

• Data and expertise in digital initiatives, campaigns and Google Analytics implementations. 

• Expertise with attribution fashions. 

• Analytical thoughts and enterprise acumen.  

• Downside-solving aptitude.  

• Wonderful communication and presentation expertise. That is essential for the function, as this function might want to work together with completely different stakeholders in UNICEF: technical group, digital chief, and administration degree positions.   

Expertise (Desired): 

• Data of R, SQL, and Python; familiarity with Scala, Java or C++ 

• Expertise utilizing enterprise intelligence instruments (e.g., Tableau) and information frameworks (e.g., GCP) 

• Understanding of quantitative strategies and paid media information.  

Language: 

• Fluency in English and Spanish is required for the consultancy in LAC area.  

• Data of one other UN Language is an asset.

Please point out your all-inclusive (lump sum) charges in USD in opposition to the deliverables listed above. If there’s a want for enterprise journey, the journey prices shall be lined by UNICEF individually. The workplace selects the person primarily based on finest worth for cash.

Fee {of professional} charges shall be primarily based on submission of agreed deliverables. UNICEF reserves the proper to withhold cost in case the deliverables submitted are less than the required customary or in case of delays in submitting the deliverables on the a part of the guide.