Regional Performance Manager – Membership Fundraising

We’re looking for an inspiring and results-driven Regional Performance Manager (Face-to-Face Fundraising Area Manager) to lead our team of passionate membership fundraisers across the West Midlands, including Shropshire and Worcestershire.

Your leadership will be key to driving our mission forward – helping to grow RSPB membership while maintaining the highest standards of ethical fundraising.

About the role

As Area Manager, you’ll lead and develop a team of up to eight Membership Fundraisers, coaching them to achieve ambitious fundraising targets and deliver exceptional engagement experiences.

Check out our fundraisers here to get a sense of how our teams work and the people you’ll be leading.

You’ll work closely with RSPB reserves across your region, including regular visits to RSPB reserves such as Sandwell Valley and Middleton Lakes, and take a lead role in coordinating national events such as shows at the NEC, ensuring every opportunity to inspire people to support nature is maximised.

This is a hands-on role – you’ll regularly be out in the field alongside your team, leading by example, supporting, coaching, and motivating them to perform at their best.

Given the nature of the role, regular travel across the region is essential, and applicants will need a full UK driving licence or be able to demonstrate how they can effectively reach all areas of the region. Relocation support may be available for the right candidate – should you wish to discuss relocation please contact: [email protected]

Key responsibilities

• Leadership & Coaching: Recruit, train, and develop a high-performing team of Membership Fundraisers. Foster a positive, inclusive culture that reflects RSPB values.
• Performance Management: Monitor and analyse KPIs such as membership volume, average donation, Gift Aid uptake, and attrition. Use coaching and feedback to drive continuous improvement.
• Operational Oversight: Manage day-to-day logistics, ensuring compliance with fundraising regulations and organisational standards.
• Stakeholder Engagement: Build strong relationships with internal and external stakeholders, including Reserve Managers, to create collaborative opportunities for fundraising.
• Hands-On Fundraising: Lead by example through active participation in field fundraising and public engagement.
• Flexibility: Regular travel across the West Midlands and wider region, including weekend work and occasional national travel to support events.

What we need from you

Essential:

• Proven experience managing high-performing teams in a public engagement environment – i.e. Sales or Fundraising/Retail
• Valid drivers licence and be able to reach the aforementioned locations without the use of public transport
• Strong leadership and coaching skills with the ability to inspire and motivate others.
• Excellent interpersonal and communication skills.
• Strong organisational and planning skills with the ability to balance multiple priorities.
• Confidence in giving and receiving feedback constructively.
• Understanding of leadership frameworks such as SMART objectives, situational leadership, and root cause analysis.

Desirable:

• Familiarity with the RSPB’s mission and values.
• Knowledge of ethical fundraising practices and relevant codes of conduct.

What’s in it for you

• Vehicle: Company van provided for work-related travel (work use only, all expenses covered).
• Leave: 26 days annual leave plus bank holidays and one additional paid volunteering day per year.
• Flexible Working: Hours can be tailored to suit individual needs.
• Wellbeing Support: Access to a free 24-hour Employee Assistance Programme for you and your close family.
• Discounts: 20% off RSPB retail (in-store and online) plus holiday booking discounts.
• Pension: RSPB matches pension contributions up to 7%.
• Green Benefits: Cycle-to-work scheme and green loans.

We are committed to developing a diverse and inclusive RSPB where everyone feels valued, supported, and empowered to be their full selves. To help us build a world richer in nature, we need more and more diverse people on nature’s side. People of colour and disabled people are currently underrepresented in the conservation sector. We particularly encourage applications from these groups. Please contact us to discuss any additional support you may need to complete your application.

Additional information

• Contract: Full-time (37.5 hours per week)
• Location: Hybrid – primarily field-based across the West Midlands
• Interviews: Expected to take place week commencing 12 January 2026 (14th-16th January)
• Contact: For enquiries, please contact [email protected]

We reserve the right to close this advert at any time once sufficient applications have been received.

In order to apply you will be required to upload a CV and complete an application form where you will have the opportunity to explain how you meet the essential criteria listed above.

The RSPB is an equal opportunities employer. This role is covered by the Rehabilitation of Offenders Act 1974.

This role is not eligible for UK Visa Sponsorship – the successful applicant will need to have a pre-existing Right to Work in the UK in order to be offered an employment contract.