Regional Product Marketing Manager – Toronto, ONT

Job title:

Regional Product Advertising and marketing Supervisor – Toronto, ONT

Firm

Flight Centre

Job description

Regional Product Advertising and marketing SupervisorFlight Centre Journey Group (FCTG) is without doubt one of the world’s largest journey retailers and company journey managers. The corporate, which is headquartered in Brisbane, Australia has company-owned leisure and company journey enterprise in 23 international locations, spanning Australia, New Zealand, the Americas, Europe, the UK, South Africa, the United Arab Emirates and Asia. FCTG additionally operates a world company journey administration community, which extends to greater than 90 international locations by company-owned companies and unbiased licensees. The corporate opened its first leisure journey store in Sydney, Australia in 1982 and listed on the Australian Securities Alternate in 1995. Our objective is to “open up the world for individuals who need to see”. Day by day, we give individuals all around the globe the chance to expertise one thing actually wonderful – journey!To be taught extra about Flight Centre Journey Group please click onAbout The AlternativeThe main focus of this North American primarily based function is to bridge the hole between inner regional Product Homeowners, Advertising and marketing Comms, Gross sales, Account Administration, and extra international stakeholders. The aim of the function is to make sure we develop a market main product technique & talk successfully the market positioning, product messaging & aggressive differentiation of our core know-how service options.Key TasksBuyer & Market Insights/Product Lifecycles

• Champion ‘the client’ with inner and exterior groups
• Assist the creation of buyer insights for the product, together with the supply of knowledge and insights from qual and quant knowledge;
• Drive the regional supply of product insights and evaluation (and feeds to international Product groups)
• Aggressive panorama evaluation leveraging inner and exterior assets
• Buyer worth proposition for product / options
• Identifies target market messaging and priorities
• Create and ship buyer life cycle packages to allow retention
• Conduct related analysis in partnership with international assets to find out market alternatives

Go to Advertising and marketing Planning:

• Total Advertising and marketing technique for regional product
• Advertising and marketing packages to ship on yearly/quarterly priorities primarily based on enterprise efficiency
• Grasp and translate technical capabilities into our product story targeted on buyer options
• Present insights for future regional product necessities (and feeds to international Product groups)
• Create options/bundles to ship to focus on viewers wants
• Creates content material for Product to handle advertising priorities
• Prioritise choices/options for specific focus inside a marketing campaign
• Ensures that every one routes to market are enabled within the marketing campaign content material executed by advertising staff in area (thought management/options/choices) and route expectations to follow-up on leads generated
• Present subject material experience to buyer dealing with groups

Product Supervisor & Key Stakeholder Relationship:

• Works with international product advertising & product managers to distill buyer insights for collaborative product innovation.
• Collaborates and hyperlinks with advertising friends to make sure correct timing and alignment of all advertising efforts.
• Offers enterprise with month-to-month updates on theme/marketing campaign efficiency and extra assist/content material required to realize enterprise goals.
• Successfully plan GTM methods with exterior events resembling content material suppliers and know-how companions (Serko, Expense suppliers and so on)
• Works carefully with exterior know-how companions for regionally required options and communication plans. In some situations turns into international lead for know-how accomplice sharing updates internally to stakeholders
• Works carefully with buyer dealing with groups to allow them to efficient talk our product story and developments to resolve buyer wants

Aggressive Enablement :

• Assist gross sales by the gross sales cycle when product experience is required
• Works immediately with gross sales administrators, bid writers, enablement groups, AM’s, Buyer Success & Ops, Advertising and marketing and PR and communicates goals to related advertising teams to make sure alignment
• Coordinating growth of promoting property and coaching supplies (in cooperation with Advertising and marketing and gross sales enablement)

Expertise & {Qualifications}5+ years expertise in mid – senior product advertising, or having held the same place working throughout tech and supporting companies industries.Expertise in product lifecycle/buyer lifecycle administration and new product growth methodologiesExpertise working with and getting ready pitches for trade analysts, C Suite and excessive worth clients * Expertise in analytics and insightsSturdy mission administration abilitiesSturdy stakeholder administration abilities * Advertising and marketing or associated diploma or qualification (Required)Work Perks! – What’s in it for you:FCTG is famend internationally for having wonderful perks and an excellent higher tradition. We perceive that our individuals are our most useful asset. It’s the ardour and dedication of our groups that hold the corporate on prime of the trade ladder. It is also why we provide some nice worker advantages and perks outdoors of the norm.

• Benefit from the freedom and suppleness of a hybrid work construction that mixes each distant and in-person work.
• Have enjoyable: On the coronary heart of the whole lot we do at Flight Centre is a need to have enjoyable.
• Reward & Recognition: Have fun the success of your self and others at our common Buzz Nights and on the annual World Gathering – You may should expertise it to imagine it!
• Use your smarts: Our individuals use their fast considering, experience, and tenacity to all the time determine issues out.
• Love for journey: We have been based by individuals who needed to journey and wish others to do the identical. That zeal is one thing you’ll be able to’t miss in our individuals or service.
• Private connections: We’re an enormous enterprise based on private relationships.
• Variety, Fairness & Inclusion
• Variety Day: paid go away to watch vacation or cultural celebration of your selection
• Worker Useful resource Teams (Racial Fairness, Gender Fairness, LGBTQ2IA+, Accessibility, Environmental Justice)
• DEI schooling
• Dedication to honest practices resembling common fairness assessments and inclusive recruitment protocols
• A profession, not a job: We provide real alternatives for individuals to develop and evolve
• We again our individuals all the way in which: We’re strongly dedicated to supporting each single worker of their skilled and private growth.
• Giving Again: Proud Company Social Duty program supporting nominated charities by Office Giving, volunteering and fundraising
• Worker giving program
• Workplace Environmental Program
• A lot of our places of work are Management in Power and Environmental Design (LEED®) Gold licensed buildings
• 1 Volunteer Day per Calendar Yr

Advantages Embody:

• Beneficiant paid break day coverage
• Journey perks/reductions
• Well being & Wellness Applications and Worker Monetary Wellness Providers
• Nationwide/Worldwide Award Nights and Conferences
• Group advantages together with prolonged well being care, dental and imaginative and prescient, gender affirming care, fertility care
• Insurance coverage together with life, AD&D, crucial sickness, long run incapacity
• Worker Help Program
• RRSP/RPP with matching
• Tuition Reimbursement Program
• Worker Share Plan – Skill to buy firm inventory on Australian Inventory Alternate with partial firm match, topic to phrases and circumstances
• World profession alternatives in a community of manufacturers and companies

#LI-ED1#FCB#LI-HybridLocation – Toronto, ONTIf this appears like the chance you’ve got been ready for then APPLY NOW.This function might be carried out onsite or on a hybrid schedule, in compliance with the Firm’s Distant and Versatile Work Coverage.For this place, we anticipate providing an annual wage of $140,000. Base wage relies on related elements, together with expertise, geographic location, and job necessities.We thank all candidates for his or her curiosity; nevertheless, solely these chosen to proceed within the course of might be contacted.Our primary philosophy? Our individuals. Flight Centre Journey Group’s promise is to supply an surroundings with equality of respect, dignity and alternative for all our workers. We worth an inclusive and supportive office which really displays the range of our society.We’re dedicated to offering a barrier-free pathway all through our recruitment course of. We welcome lodging requests to make our hiring and onboarding expertise as accessible as attainable. Please advise us about lodging wants at any level by contacting our Recruitment Crew atPurposes shut:

Anticipated wage

$140000 per 12 months

Location

Ontario

Job date

Sat, 30 Mar 2024 06:39:24 GMT

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