It’s an incredible time to be becoming a member of Netflix as we proceed to rework leisure globally. Netflix is the world’s main leisure service with 260+ million paid memberships in over 190 international locations having fun with TV sequence, documentaries, and have movies throughout all kinds of genres and languages. Members can watch as a lot as they need, anytime, wherever, on any internet-connected display screen.
We’re pursuing shopper merchandise as a result of we imagine they may drive significant present consciousness/buzz with extra tangible, curated methods to work together with our hottest content material and in impact, drive long-term worth. We would like merchandise, interactive video games, and experiences to assist promote our titles and construct them into title manufacturers, or franchises, in order that they change into a part of the zeitgeist for longer intervals of time.
This position requires somebody to tackle the duty of making and executing Netflix shopper merchandise licensing and retail technique for Spain and Portugal primarily based on the Netflix unique content material slate.
Because the Retail & Licensing Specialist IBERIA at Netflix, your position will likely be very strategic defining and growing class and channel technique and implementing retailer ad-hoc cross-category applications for our Netflix International titles similar to Stranger Issues, One Piece, Squid Recreation, Bridgerton, and La Casa de Papel.
Reporting on to the nation lead, your focus is on growing and implementing finest practices and merchandise to place Netflix as a number one participant within the area’s retail panorama.
Job Description (Goals)
Class and Retail Technique:
Develop our model portfolio by means of merchandise and classes aligned with our IPs model values and DNA.
Laying out the technique by means of DTR and/or retail growth to increase our presence and to maintain constructing retailers’ relationships.
Class and Account Technique:
Outline class technique for Netflix portfolio. Develop product line structure and product analysis for our prime IPs. Establish market-specific artistic and product wants. Accomplice with the most effective main licensees in every class to meet market wants.
Outline native account technique for our prime 10 retailers. Plan, develop, and implement ad-hoc go-to-market retail applications, together with cross-category retail activations with key stakeholders each retailers and Licensees, to steer and drive robust demand for our merchandise and to increase our IPs model consciousness past the content material.
Account administration:
Coordinate, Align, and handle account methods and account relationships to optimize Netflix model efficiency at retail.
Develop built-in retail planning calendars, to facilitate product placement in all main classes. Safe licensee participation and integration in advertising and promotional applications.
Cross-functional administration:
Work intently with regional & nation results in establish and capitalize on alternatives outdoors the nation of origin for non-specific gamers.
Foster collaboration to make sure a unified method to retail alternatives that transcends particular person market constraints.
Align with key stakeholders throughout content material makers, model partnerships, BLA, artistic advertising, and regional advertising groups the place relevant to maximise the influence of our methods.
What We Want From You
Demonstrated, 8+ years of expertise in constructing and proudly owning the end-to-end licensing operate at a good leisure studio, company, model or retailer.
Strong data of the licensing panorama with robust contacts and community throughout key markets inside Spain, Portugal, and EMEA licensing & retail panorama.
Retail Enterprise data throughout completely different native/regional tiers ( mass-market, Speciality, and on-line) and channels (data of operational/omnichannel method)
Commerce advertising expertise.
Excessive degree of analytical and monetary expertise. Information efficiency evaluation.
Passionate and interested by retail, advertising, and content material.
Entrepreneurial, strategic, resilient, and artistic thinker. Ardour for innovation.
Agile, goal-oriented, pushed to succeed, and all the time up for a problem.
Multitasking, adaptable to a number of modifications, and velocity.
Deep engagement competency and talent to work with a number of, disparate stakeholders to realize the most effective final result for Netflix. You may learn extra about our firm tradition right here.
Spanish/English (Obligatory)
We’re an equal-opportunity employer and have fun variety, recognizing that variety of thought and background builds stronger groups. We method variety and inclusion severely and thoughtfully. We don’t discriminate on the idea of race, ethnicity, faith, colour, homeland, intercourse, gender identification or expression, sexual orientation, age, marital standing, army service standing, or incapacity standing.
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